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Nick Frayne Email & Phone Number

Senior Manager - Events at Hockey Australia
Location: Briar Hill, Victoria, Australia 13 work roles 2 schools
1 work email found @softball.org.au 1 phone found area 139 LinkedIn matched
✓ Verified Jul 2026 4 data sources Profile completeness 100%

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Work email n****@softball.org.au
Direct phone (139) ***-****
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Current company
Role
Senior Manager - Events
Location
Briar Hill, Victoria, Australia
Company size

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Nick Frayne is listed as Senior Manager - Events at Hockey Australia, a with 103 employees, based in Briar Hill, Victoria, Australia. AeroLeads shows a work email signal at softball.org.au, phone signal with area code 139, and a matched LinkedIn profile for Nick Frayne.

Nick Frayne previously worked as Head of Participation & One Management at Softball Australia and National Participation & Club Development Manager at Softball Australia. Nick Frayne holds Arts/Sports Adminisatration, Sports Administration from Victoria University.

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{first}.{last}@softball.org.au
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Profile bio

About Nick Frayne

An experienced leader within the Australian sporting sector; I am highly skilled in developing and delivering strategic plans, project and program management; the development and delivery of participation, social and community sports programs; and the management of key relationships with Federal, State and Local governments, sporting bodies, sporting clubs, associations and community groups.A qualified and skilled leader with significant CEO and management experience; I excel at building strong and sustainable relationships with stakeholders at all levels and have a proven, successful track record of leading sports organisations to develop and achieve strategic goals.With a people-first approach and over 20 years’ experience in the sporting sector, I have developed a positive, open-minded approach to the sporting landscape and a passion for helping to build high performing team cultures and striving for personal and business goals.PROFESSIONAL SKILLS AND ATTRIBUTES• Leadership; Board, staff and stakeholder management;• Strategic planning; setting, delivering and reporting on strategic objectives • 20+ years of volunteering in community sport, strong understanding of the challenges facing club volunteers • Program and project management skills; • Data and insights; use of quantitative and qualitative data to influence strategic direction • Strong understanding of current and historical research in Australian sports participation, ability to draw upon to apply to different challenges• Engagement and relationship management; national and state sporting bodies, community groups• Financial management skills including monitoring and delivery of organisational budgets • Expertise in sport governance at a national and state level• High level Microsoft Office skills including Word, Excel, PowerPoint and Project• Education, training and performance management of staff

Listed skills include Sports Management, Event Management, Sports, Sports Marketing, and 25 others.

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Hockey Australia
Hockey Australia
Senior Manager - Events
melbourne, victoria, australia
Website
Employees
103
AeroLeads page
13 roles

Nick Frayne work experience

A career timeline built from the work history available for this profile.

Head Of Participation & One Management

Australia

Reporting to the CEO, my role is an integral part of the Executive Leadership Team developing and growing the sport at all levels. This includes development and implementation of a whole-of-sport co-designed National Participation Plan, engagement and consultation with State and Territory bodies and direct management of a team of eleven staff across four States and Territories. Additionally responsible for the implementation of the One Management Governance structure and developing… Show more Reporting to the CEO, my role is an integral part of the Executive Leadership Team developing and growing the sport at all levels. This includes development and implementation of a whole-of-sport co-designed National Participation Plan, engagement and consultation with State and Territory bodies and direct management of a team of eleven staff across four States and Territories. Additionally responsible for the implementation of the One Management Governance structure and developing clear plans to build sustainable business models that achieve broader National goals within our Strategic Plan.Key responsibilities:• Lead the strategic direction of the participation and development areas; and deliver strategic objectives through strategic and operational planning and resource management;• Oversee the management and performance of a team of eleven staff members across four States and Territories• Financial management including budgeting, forecasting and high-level reporting• Build and maintain strong relationships with Board, affiliate members and key stakeholders• Build and maintain relationships with key strategic partners across Federal and State Governments• Set and lead culture; provide leadership to staff and manage performance in line with Strategic Plan.Key Achievements:• Developed and delivered Softball’s inaugural co-designed, whole-of-sport National Participation Plan;• Arrested the decline in membership in softball through the provision of flexible memberships in line with key data and insights;• Managed delivery of key projects including social slowpitch product design, and a new entry-level product Home Run Heroes;• Implementation of new National membership management platform and membership model;• Management and recruitment for the One Softball organisational enhancement governance structure implemented (and ongoing) Show less

Nov 2022 - Jan 2024

National Participation & Club Development Manager

Melbourne, Victoria, Australia

Mar 2021 - Nov 2022

Chief Executive Officer

Melbourne, Australia

Reporting to the Chair of the Softball Victoria Board, I was responsible for leading the strategic and operational direction of the organisation and managing resources to achieve the strategic objectives set. The role demanded high level leadership skills, the ability to build and leverage relationships with key stakeholders and staff performance management. Key responsibilities:• Lead the strategic direction of the organisation and deliver strategic objectives through operational… Show more Reporting to the Chair of the Softball Victoria Board, I was responsible for leading the strategic and operational direction of the organisation and managing resources to achieve the strategic objectives set. The role demanded high level leadership skills, the ability to build and leverage relationships with key stakeholders and staff performance management. Key responsibilities:• Lead the strategic direction of the organisation and deliver strategic objectives through operational planning and resource management• Oversee the planning and performance of affiliate associations and provide resources to support sustainable participation growth with volunteers and administrators alike• Financial management including budgeting, forecasting and reporting• Build and maintain strong relationships with Board, affiliate associations, clubs and operational committees• Build and maintain relationships with key strategic partners including Softball Australia, State Government of Victoria, VicSport and VicHealth• Set and lead culture; and provide leadership to staff and manage performance in line with biannual KPIs and work plans.Key Achievements:• Managed and delivered the development of a co-designed Strategic Plan 2018-22; and ensuing delivery of plan• Managed growth of cash reserves of business by over 100%• Completed a 360’ restructure of Softball Victoria organisational structure including increased investment in regionally based participation roles• Developed and implemented a new participation pathway incorporating social softball and the re-introduction of T-Ball as a key product to drive growth in schools pathways• Drove opportunity to form partnership and set administration base at La Trobe University in Bundoora• Increased direct State Government funding by 15% for 2020, 2021 and 2022• Delivery of key projects including female workforce development and Victorian Statewide Facilities Strategy Show less

Apr 2017 - Mar 2021

National Participation And Sport Development Manager

Icehouse (O'Brien Arena), Docklands

Reporting to the CEO, my role is to provide leadership and strategic direction to the executive management team regarding participation and whole of sport pathways. I am responsible for managing and driving all participation and pathway projects and to ensure that the SSA Strategic Plan and National Participation Plan key deliverables are achieved.I have taken a lead role in the conception and development of the first ever Snowsports participation product; Little Shredders; that is to… Show more Reporting to the CEO, my role is to provide leadership and strategic direction to the executive management team regarding participation and whole of sport pathways. I am responsible for managing and driving all participation and pathway projects and to ensure that the SSA Strategic Plan and National Participation Plan key deliverables are achieved.I have taken a lead role in the conception and development of the first ever Snowsports participation product; Little Shredders; that is to be launched in early 2016 and rolled out across Australia. The product is the first Snowsports product in Australia that will provide an introduction to Snowsports at the grassroots level without the requirement to visit an alpine resort. Show less

Jan 2016 - Mar 2017

Sport Project Liaison - Sport Engagement And Partnerships

Melbourne, Australia

Reporting to the Assistant Director, Sport Engagement and Partnerships, I was an important part of the SEP team that was responsible for developing the capability and capacity of the 32 National Sporting Organisations funded through the Australian Sports Commission.My role includes a requirement for strong project management skills and an exceptional understanding of project management principles; an outstanding ability to build strong and beneficial relationships with key executive members… Show more Reporting to the Assistant Director, Sport Engagement and Partnerships, I was an important part of the SEP team that was responsible for developing the capability and capacity of the 32 National Sporting Organisations funded through the Australian Sports Commission.My role includes a requirement for strong project management skills and an exceptional understanding of project management principles; an outstanding ability to build strong and beneficial relationships with key executive members of National Sporting Organisations and the ability to manage projects and programs whilst ensuring the expectations of key stakeholders are met. Show less

Jan 2015 - Jan 2016

Regional Coordinator

Reporting to the Regional Manager and overseeing the AASC program in the north of Melbourne/Victoria, I manage over 25 government funded sites and 150+ casual staff members in delivering the AASC program as per federal government requirements. This includes management of sport-specific projects, training, assessment and placement of casual staff members and adherence to strict policy and program requirements, financial management and community engagement.Key… Show more Reporting to the Regional Manager and overseeing the AASC program in the north of Melbourne/Victoria, I manage over 25 government funded sites and 150+ casual staff members in delivering the AASC program as per federal government requirements. This includes management of sport-specific projects, training, assessment and placement of casual staff members and adherence to strict policy and program requirements, financial management and community engagement.Key responsibilities:• Project management of events and programs from conception to delivery including operational requirements, media engagement and marketing strategies• Acquittal of project budgets and review of project and program outcomes• Strategically develop key relationships with local and state government officials, National and State sporting bodies, community leaders and volunteers alike to build pathways providing transitions from federal program to state and community associations• Manage the relationship between Victorian Rugby Union (VRU) / Melbourne Rebels and the Australian Sports Commission, oversee key development initiatives of the VRU• Organise and deliver focused specific training programs to selected groups to accredit and up-skill ready for employment in AASC programKey Achievements:• Successfully delivered all projects within budget and to the satisfaction of targeted outcomes• Increase in targeted sport specific staff delivering in the region by over 23%• Increase in regional participation transitions for the region by over 200% over a 12 month period• Increase in approved government grants for the region by 45%• Established criteria adopted by AASC program nationally to vet applicants based on national objectives• Increase in delivery of ASC funded sports by 40%, decrease in generic sports programs as outlined in ASC KPI’s by 60%• Decreased privately managed OSHC’s in the region by 12% over 12 months period, and increasing school based sites as a direct result. Show less

Jul 2011 - Dec 2014

Managing Director

Nsf Travel

NSF is a corporate and sports travel business that provides solutions to national and international organisations and specialises in group travel requirements. As founder and Managing Director, my responsibilities include business and financial management, overseeing travel requirements of clients, developing itineraries as well as working within budgets and client guidelines. Driving new business and building relationships with key stakeholders is critical to the success of NSF travel… Show more NSF is a corporate and sports travel business that provides solutions to national and international organisations and specialises in group travel requirements. As founder and Managing Director, my responsibilities include business and financial management, overseeing travel requirements of clients, developing itineraries as well as working within budgets and client guidelines. Driving new business and building relationships with key stakeholders is critical to the success of NSF travel and I place high importance on positive and professional relationships with personnel of organisations, sport governing bodies, schools, colleges and elite sports team executives. Show less

Aug 2011 - Feb 2014

Competitions Manager

Melbourne, Australia

Reporting to the General Manager of Cricket Operations, I was responsible for the conception, budgeting, planning, delivery and reconciliation of all National High Performance Cricket Competitions. These events included the National Championships – U19 & U17 Male, U18 & U15 Female, International Under 19’s Tournaments, Future’s League Twenty20 and Cricket Australia Women’s Cup and the Women’s National Cricket League & Twenty20.Key Responsibilities:• Manage all National High… Show more Reporting to the General Manager of Cricket Operations, I was responsible for the conception, budgeting, planning, delivery and reconciliation of all National High Performance Cricket Competitions. These events included the National Championships – U19 & U17 Male, U18 & U15 Female, International Under 19’s Tournaments, Future’s League Twenty20 and Cricket Australia Women’s Cup and the Women’s National Cricket League & Twenty20.Key Responsibilities:• Manage all National High Performance Cricket Competitionso Develop event planso Engage workforceo Set and monitor budgetso Oversee delivery of eventso Review and acquit events upon completion• overseeing all strategic and operational indicators, specifically ensuring that focus is in line with National objectives• Conception, delivery and operational management of Presentation functions with attendances of over 200 people• Manage competition scheduling and statistical reporting• Manage Host Association staff during pre-planning, event delivery and post review• Liaise with Host State Association in relation to event operational planning and budget monitoring• Liaise with participating State Bodies to ensure compliance with CA Codes and Policies• Direct all administrative requirements including media and communications, marketing, education programs, umpiring and related issues• Lead CA Technical Committee ensuring policies and procedures are followed• Represent CA at all National High Performance Cricket Competitions, work with National and High Performance staff to ensure expectations are exceededKey Achievements:• Achieved 100% success rate for competitions delivered within budget while also achieving all KPI indicators• Increased success rate of State Association responses of key information by due dates by over 50% across 7 events Show less

Nov 2010 - Jul 2011

Regional Project Officer

Melbourne, Australia

Reporting to the ICC Regional Development Manager, I was responsible for the conception, budgeting, planning, running and reconciliation of all major global events and development programs. Travelling extensively through Asia and the Pacific I was required to build relationships with host country National Sporting Bodies and government agencies, and establish significant volunteer networks throughout the region. Key Responsibilities:• Set and monitor budgets for events and… Show more Reporting to the ICC Regional Development Manager, I was responsible for the conception, budgeting, planning, running and reconciliation of all major global events and development programs. Travelling extensively through Asia and the Pacific I was required to build relationships with host country National Sporting Bodies and government agencies, and establish significant volunteer networks throughout the region. Key Responsibilities:• Set and monitor budgets for events and development programs in line with KPI’s• Oversee Host country application process including negotiation of terms of Host agreements for successful applicants• Complete week long pre-event inspection and planning, liaise with host country associations on all aspects of event/programme delivery• Engage and manage Host country volunteers, generally over 50 individuals, including up skilling and educating when required• Manage host country facility development• Conceptualise and initiate National Schools Cricket Development Programmes, a sustainable approach to event management in the region• Drive and service all media, promotion and marketing, including ICC sponsorship servicing requirements, specifically Pepsi.• Adhere to ICC Player Eligibility and Code of Conduct policies• Select and appoint ICC match officials and host country operations staffKey Achievements:• Achieved 100% success rate for events delivered within budget while also achieving all KPI indicators• Decreased event flight costs by 15% through negotiation and policy development• Introduced a Host country “return on investment” scheme based around rewarding the host with a percentage of cash sponsorship deals acquired• Established inaugural “Event Host Facility Grants” to allow for Host Countries to improve facilities prior to events.• Excelled at operating under challenging circumstances including natural disasters and terrorist attacks Show less

Jan 2008 - Nov 2010

Regional Development Manager (Acting)

Melbourne, Australia

During my period acting as the Regional Development Manager, my responsibilities included financial management of the $1.1 million programme budget, reporting to governing bodies, sourcing and driving sponsorship. In addition, I was responsible for developing and funding domestic competitions, national championships and overseeing the Australian Youth Ambassador Program.

Feb 2010 - Jun 2010

Venue Manager - Icc World Cup Qualifier

Johannesburg Area, South Africa

Selected by the ICC Cricket Events Department in Dubai to act as ICC Venue Manager for this Global Event in Johannesburg, South Africa; my responsibilities during this 6 week contract position included the management of group B of the global tournament, operational and logistical duties of 6 teams, venue event management and leading host-country staff and volunteers in day-to-day operations.

Mar 2009 - Apr 2009

Coordinator - High Performance

Melbourne, Australia

Reporting to the Senior Coach/Head of Football, I undertook a diverse range of functions to support the effective running of the Football Department. Acting as the AFL Liaison for the Football Department, I responded to any official correspondence from the governing body and was responsible for list lodgments, draft protocols, on and off-field rule breaches as well as training and match day venue inspections. Key responsibilities:• Required to have an extensive knowledge of AFL… Show more Reporting to the Senior Coach/Head of Football, I undertook a diverse range of functions to support the effective running of the Football Department. Acting as the AFL Liaison for the Football Department, I responded to any official correspondence from the governing body and was responsible for list lodgments, draft protocols, on and off-field rule breaches as well as training and match day venue inspections. Key responsibilities:• Required to have an extensive knowledge of AFL policies, rules and regulations, and exceptional report writing skills• Athlete marketing including involvement in Club Events, Community and Media appearances• Key liaison for our VFL Club partner, AFL Players’ Association and Development Managers• Manage the Club’s ‘Football IT’ department including several casual staff membersKey Achievements:• Established and introduced a digital platform for all coaches to review and analyse matches, the first time the Club had a best practice IT platform• Developed an enhanced process for managing Tribunal cases including preparing individual tribunal cases and accompanying player and QC to tribunal.• Acted as a Player Welfare/Development Coordinator to ensure the smooth transition of AFL National Draftees from under-age sporting levels to the elite level.• Solely responsible for the implementation of personal and professional development programs I facilitated and supported players through development opportunities. • Increased percentage of players under 25 engaged in community work or education by 23% Show less

Jan 2003 - Sep 2007
Team & coworkers

Colleagues at Hockey Australia

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2 education records

Nick Frayne education

Arts/Sports Adminisatration, Sports Administration

Bachelor of Arts/Sports Administration

Education record

Montmorency Secondary College
FAQ

Frequently asked questions about Nick Frayne

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What company does Nick Frayne work for?

Nick Frayne works for Hockey Australia.

What is Nick Frayne's role at Hockey Australia?

Nick Frayne is listed as Senior Manager - Events at Hockey Australia.

What is Nick Frayne's email address?

AeroLeads has found 1 work email signal at @softball.org.au for Nick Frayne at Hockey Australia.

What is Nick Frayne's phone number?

AeroLeads has found 1 phone signal(s) with area code 139 for Nick Frayne at Hockey Australia.

Where is Nick Frayne based?

Nick Frayne is based in Briar Hill, Victoria, Australia while working with Hockey Australia.

What companies has Nick Frayne worked for?

Nick Frayne has worked for Hockey Australia, Softball Australia, Softball Victoria, Ski And Snowboard Australia, and Australian Sports Commission.

Who are Nick Frayne's colleagues at Hockey Australia?

Nick Frayne's colleagues at Hockey Australia include Jessica Van Beijnum, Tobias Naylor, Zara Price, Hugh Barrett, and Lisette Giles.

How can I contact Nick Frayne?

You can use AeroLeads to view verified contact signals for Nick Frayne at Hockey Australia, including work email, phone, and LinkedIn data when available.

What schools did Nick Frayne attend?

Nick Frayne holds Arts/Sports Adminisatration, Sports Administration from Victoria University.

What skills is Nick Frayne known for?

Nick Frayne is listed with skills including Sports Management, Event Management, Sports, Sports Marketing, Sponsorship, Football, Event Planning, and Sports Coaching.

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