Experienced and results-driven marketing director with expertise in strategic planning, creative marketing, and effective donor engagement. Adept at managing brand identity, creating compelling content, and coordinating impactful events. Skilled in public relations, web design, email marketing, and search engine optimization. Strong project management abilities and a passion for experiential marketing. Proficient in video/photo production/editing, Adobe Creative Suite, Google Analytics, and various project management and social media platforms.In my previous roles at the University of Michigan, I successfully strategized and executed internal and external communications, generating engaging newsletters, press releases, and annual reports. I represented the university to key stakeholders, including local government, the Ann Arbor community, and industry leaders. By translating complex department data into visually appealing infographics and charts, I empowered leadership to make informed decisions.During my tenure, I designed and implemented comprehensive marketing and communications strategies to recruit students and faculty, engage donors and alumni, and foster partnerships. I crafted original content across multiple channels, repurposing it effectively for digital and print media. As a brand steward, I maintained the unit's website, expanded its social media presence, and developed a brand guide to ensure consistency and messaging. Utilizing data from Google Analytics, MailChimp, and other sources, I made data-based decisions to optimize communication plans.In addition, I successfully managed a marketing team, providing leadership, mentoring, and fostering career development as the team grew to five members.Proficient in video/photo production/editing tools such as Final Cut Pro and Adobe Premiere, I am adept at creating compelling visual content. My expertise in the Adobe Creative Suite, including Photoshop, Illustrator, and InDesign, enables me to produce captivating and visually appealing marketing materials. With proficiency in project management tools like Asana and Trello, I efficiently organize and execute marketing campaigns. I am well-versed in web design platforms like WordPress and Squarespace, and experienced in leveraging social media channels for effective marketing strategies.As a dedicated marketing director, I excel in leveraging technology and data-driven insights to deliver exceptional results. I am passionate about creating memorable experiences that drive engagement and support organizational goals.