Nick Gasparyan Email & Phone Number

Los Angeles, CA, US

Redwood City, CA, US

Brand and Marketing Activations for EA Play subscription service.

Las Vegas, NV, US

Los Angeles, California, US

• Support global Sales and Customer Success teams to develop tailored RFP responses,, aligning with brand client objectives to meet specific audience and campaign KPIs, helping secure $XX million+ in annual revenue
• Direct influencer partnerships across various verticals, delivering expert insights and guidance to internal stakeholders on industry trends, content licensing/usage rights, and campaign feasibility
• Liaise, cultivate, and maintain strategic relationships with leading creators and agency partners, identify and secure the most suitable talent for campaigns, leading to a 9.3% YoY margin growth through effective.
• Collaborate with cross-functional teams to provide key learnings and improvement opportunities, utilize data-driven insights and consumer trends to inform and optimize client strategies
• Mentor a team of 5 junior colleagues with a focus on fostering professional growth at varying seniority levels and overseeing the influencer marketing division, scaling from 1 to 5 members within two and a half.
• Winner in "Other Platform Presence", 16th Annual Shorty Awards (2023)

Los Angeles, California, US

• Develop and execute performance-based creator programs, optimizing client investment and setting realistic expectations for campaign success, overseeing a $X million+ annual influencer budget
• Manage 30+ quarterly talent campaigns, overseeing all aspects from strategy to execution including creative ideation, procurement, negotiations and contracting, asset delivery, feedback, approvals, and adherence to.
• Pioneer first-to-market advertising initiatives, leveraging leading creators to produce engaging and authentic content to drive client brand awareness and campaign objectives
• Strengthen and maintain strategic relationships with key content creators, management companies, agencies, and partners, to identify and secure the most suitable and relevant talent for campaigns and.
• “Best Metaverse Marketing Campaign”, 2022 Digiday Awards
• Silver in “Sports, Media & Entertainment” category, 2022 ARF David Ogilvy Awards

Los Angeles, California, US

• Provide comprehensive support to a roster of over 20 exclusive content creators, streamlining campaigns and activations to ensure talent needs are met whilst maintaining high client satisfaction and service
• Facilitate communication between clients, partners, and internal teams for five to six figure deals, ensuring talent had complete campaign briefs and executed on deliverables in a timely manner
• Manage post-campaign performance reporting across social platforms and streaming networks, providing in-depth metrics to clients for future optimization opportunities
• Implement and improve administrative processes, including talent campaign tracking from RFP to invoice generation, as well as scouting and recruiting for budding content creatorsAccomplishments
• Quickly executed and managed a high-profile campaign between a AAA game developer client and exclusive talent within the first two weeks of starting the role, resulting in expanded responsibilities to manage 40+.
• Significantly advanced administrative efficiency by streamlining and automating repetitive processes, improving campaign workflow, and fostering effective internal communication and collaboration between.

San Francisco, California, US

• Develop and implement strategic brand initiatives to position and expand The Meta as the premier destination for general video game improvement, leveraging KovaaK's established reputation and presence in FPS games
• Determine and track key performance indicators (KPIs) to evaluate the effectiveness of campaigns, marketing efforts, and make data-driven decisions for partnership proposals with influencers and organizations
• Provide in-depth insights and analysis to the management team on gaming industry developments, trends, audience growth, influencer activations, return on advertising spend, and other relevant marketing activities, to.
• Manage and optimize a strict marketing budget, making necessary adjustments to ensure high-quality deliverables through social and paid mediaAccomplishments:
• Contributed to significant growth in Steam daily active users through targeted campaigns and increased marketing and brand presence, resulting in a 12.2% overall increase since starting
• Successfully launched three separate paid promotional and advertising campaigns, expanding audience and brand presence, reaching over 1,200,000 unique users in just a few weeks post-launch

Irvine, CA, US

• Conduct comprehensive monitoring and audits of all marketing activities, providing expert recommendations on adapting and optimizing marketing campaigns using industry best practices to achieve greater ROI
• Develop and execute effective marketing campaigns, collaborating cross-functionally with organization leadership, scholarship players, interns, and volunteers to ensure maximum impact and consistent messaging
• Lead and manage an in-house digital media team comprising of interns and volunteers, driving improvements in overall media quality, frequency, and output by effectively utilizing team members' strengths and aligning.
• Champion efforts to improve brand position and recognition, focusing specifically on brand messaging and consistency across all channels and branches of the organizationAccomplishments:
• Developed and implemented the organization's first comprehensive brand guidelines, effectively synthesizing all aspects of the department and university brand, including brand elements, imagery, and messaging.
• Achieved significant growth in website traffic, increasing it by 149.69% year-over-year, through the implementation of SEO best practices, the curation of engaging and relevant content, and a focus on improving user.

Irvine, CA, US

• Oversee and manage all social media accounts, content, and efforts for the most followed public university's esports program/department
• Onboard and lead groups of undergraduate volunteers to create original content showcasing the local gaming community, provide relevant esports news, and meet organizational directives
• Increase audience engagement and reach through experimental campaigns, engaging content, and collaboration with industry figures
• Individually refine digital performance metrics and track/communicate performance, benchmarking digital campaigns using insights and research efforts to increase audience size and impressionsAccomplishments:
• Achieved significant growth in social media account following across platforms, with an average increase of over 330% year-over-year, including expanding efforts to new platforms such as Twitch and Instagram
• Successfully expanded the digital content creation team from 10 to 20 volunteers, resulting in a threefold increase in digital content output while maintaining high standards for quality and frequency

West Covina, California, US

• The property management team for Torrey Pines Apartments wanted to offer a unique amenity to residents by taking advantage of the increased buzz around esports and gaming, converting an empty building into a video game.
• Lead cross-functional collaboration with property management, interior design, and IT teams to successfully bring a project from ideation to execution, while adhering to strict budget and physical space constraints.
• Synthesize a comprehensive equipment and furniture list, and develop a floor plan to effectively utilize space while creating a comfortable and cohesive gaming environment.
• Deliver an optimal gaming experience for guests by applying best practices from various industries and considering both casual and serious consumer perspectives in decision making

Santa Monica, California, US

• Contribute to the management of client projects and accounts by providing in-depth analysis and recommendations to help grow their business and enhance their digital marketing efforts, resulting in increased growth.
• Offer valuable insights to brands across different industries, through the use of quantitative and qualitative data, enabling more informed decision-making and sustainable business growth
• Develop comprehensive audits and presentations to provide clients with a deeper understanding of their brand, competitive landscape, target market(s), and how to achieve business goals
• Demonstrate expertise in the Yaguara platform, providing support to the rest of the Strategy team, assisting with on-boarding clients, integrating essential platforms, and working with the Yaguara development team to.
• Produced a curated persona deck framework for Strategy team, synthesizing audience personas broken out by industry, reducing target market development processes
• Increased client on-boarding to Yaguara platform two-fold week-over-week, improving agency-client communication to meet management's goals

• The UCI Esports Arena is the first-of-its-kind LAN gaming center on a college campus. Opened in September of 2016, it has since seen over 12,000 unique customers and thousands more visitors from all around the world..
• Assist with Windows Administrator privileges when necessary; fixing desktop permissions issues, troubleshooting and correcting software/hardware problems, and improving overall performance of LAN gaming center computers
• Process credit card transactions and sell metered game time; up-sell customers with better value deals and promotions, offering greater customer satisfaction/experience
• Greet customers and articulate information about collegiate esports program and LAN gaming center to interested patrons, prospective students and partners, increasing likelihood of sales and overall.
• Assisted in developing workplace protocols and procedures for all staff, increasing customer satisfaction year-over-year emphasizing a customer-first approach to business
• Provided on-job training to student staff including: opening and closing shift procedures, troubleshooting & correcting technical issues, how to market and up-sell customers, etc.

Olympia, WA, US

• ZOTAC contracted RTS to organize and run their largest American tournament to date at the Esports Arena in Santa Ana, CA. RTS contracted me for the tournament to support and assist with event-related duties throughout.
• Responsible for the entire competitive CS:GO team including: helping get the team from their hotel to the venue, ensuring every player's needs were met for their comfort, and keeping the team on schedule for media.
• Tasked with working alongside talent, tournament staff, and production to provide a smooth broadcast and viewing experience
• Assisting with everything from providing technical support to offering input on "behind the scenes" issues to teardown post-tournament