In 2019 I co-founded Brushstroke. Brushstroke is designed to be an incubator for distributive new businesses. The Brushstroke methodology is grounded in a thorough pre-investment vetting process designed to help founders develop focussed and well thought-out business plans and refine and develop the foundational ideas that make them unique. By following a predefined process, informed by the experience of the founders, Brushstroke takes each business through a rigorous research stage to validate and populate its business plan and craft the pitch materials in order to acquire the necessary initial investment capital. DM me for my CV and more information on my achievements at Brushstroke

I consulted on BTX's overarching business strategy and more specifically on their approaching to marketing and user acquisition. I also assisted in helping to facilitate numerous meetings with VCs for their seed round capital raise.

3-month contract focussed on developing a strategy to enable Datamine to enter the Australian marketplace.

As a consultant to DataMesh Group I reported directly into the business‘ CEO and one of its Executive Directors. I had several areas of focus including; - Developing and designing their ‘payment terminal ad network’, - Leading a team of developers and data scientists to lay the groundwork for the design of their analytics platform offering, - Reworking their B2B marketing and sales materials and the design; and - Designing and structuring DataMesh's pitch materials for the purposes of onboarding NAB Ventures as a cornerstone investor (which we successfully completed at the end of 2021). I had a total of 7 direct reports across all aforementioned projects.DM me for my CV and more information on my achievements whilst engaged by DataMesh

At East 33 I was appointed under contract to act as the company's Marketing Director on an interim basis. I would later assume the role of Creative Director under the same contract. I reported directly into East 33‘s CEO as well as its Chairman. I had 10 direct reports consisting of dedicated internal resources and a number of external support teams. The role required me to develop and execute on a strategy focussed on elevating the East 33 brand from an ‘unknown‘ to Australia‘s most recognised ultra-premium oyster label. I personally crafted and developed the East 33 brand identity, values and negotiated formal partnerships with some of the world‘s most well-recognised alcohol and fashion labels to position East 33 among the world‘s most premium products. DM me for my CV and more information on my achievements at East 33

As co-founder and CEO at Somewhere New we set out to build a revolutionary maps and data visualisation platform for location-based games. Over the last 8 years we‘ve worked with the likes of Hasbro, Zynga and Ubisoft on games projects as well as expanding the capabilities of the technology to include a cutting edge, location-accurate AR layer that has gained interest from marketing agencies and their clients. As CEO I employed over 25 people - a combination of data scientists, developers and designers and took Somewhere New‘s valuation from $1 million to $20 million in its first 3 years. We are currently in the late stages of negotiating an acquisition of the underlying technology.DM me for my CV and more information on my achievements at Somewhere New (Buy Somewhere Pty Ltd)

I was appointed as Senior Project Manager at Reborn to handle their most technically challenging projects including a high definition music streaming service; OpenLIVE. At Reborn I reported directly into the agency's CEO and was tasked with the scoping and UX work across a range of clients with technically complex projects.

Managed campaigns for both Tourism NT, Uniqlo and Samsung primary across digital, print and TV, both B2B & B2C

Worked exclusively on Google over a range of highly complex digital campaigns involving Google Maps APIs and advanced ad unit takeovers for YouTube, both B2B and B2C.

Clients: WD-40, Australand Holdings, Key Pharmaceuticals (Blistex, NoDoz, Odor-Eaters), Beelgara Wines

Clients: Samsung, Microsoft (XBOX 360), Midori, ACP Magazines (FHM)

Events planning company. Focus on organising friendly, safe formals and after parties for high schools in Sydney and Melbourne.