Modern trucks and trailers in Mexico are equipped with advanced electronics and sensors, increasing the complexity of diagnosing commercial vehicles. At Noregon, we showcase technologies and market trends driving the adoption of electronic scanning tools and associated services that optimize diagnostics and reduce vehicle downtime. We also provide insights into how fleets, repair shops, manufacturers, and parts suppliers can transform their business models through electronic scanning tools, shop automation software, and telematics technologies to maximize uptime and utilization of trucks and trailers. - Lead and manage Noregon’s operations in Mexico, overseeing National Sales Professionals (NSPs), Inside Sales, Administration, and Technical Support teams to drive market expansion and business growth.- Develop and execute strategic growth plans, including the expansion of commercial channels and identification of new business opportunities within the Mexican market.- Build and maintain strong relationships with distributors, national accounts, and key stakeholders to increase market share and ensure alignment with Noregon’s global objectives.- Ensure regulatory compliance with Mexican laws related to import/export logistics, tax regulations, and financial reporting, while optimizing supplier relations and operational efficiencies.- Foster a positive work environment by collaborating with HR to align the company’s mission, vision, and values, reduce employee turnover, and ensure the recruitment and development of qualified personnel.- Represent Noregon at industry events, trade shows, and conferences, promoting the company’s brand and solutions while building key partnerships across the commercial vehicle sector.- Oversee financial performance, including budgeting, forecasting, and P&L management, ensuring operational profitability and resource optimization.

* Proficient in Digital Business: Providing insights into Digital Transformation, E-commerce trends, and the Evolution of E-commerce in Mexico.* Navigating Opportunities and Challenges: Delving into the digital landscape's opportunities and challenges experienced by businesses and consumers alike.* Developing E-commerce Strategies: Formulating strategies to propel e-commerce initiatives forward while enriching user experience.* Focused on Digital Business Evolution: Offering expertise in the evolution of digital commerce and inventive approaches to navigate this ever-evolving terrain.

https://www.sunhabitat.com.mxAs the owner of SUN HABITAT, I lead a business specializing in blinds, fabrics, automation, and installation. We transform spaces with innovative, personalized solutions that enhance comfort and energy efficiency. Our vision is to create inspiring homes and offices that reflect the individuality of their inhabitants.I focus on a customized design process, ensuring every project exceeds expectations with aesthetically pleasing and highly functional solutions. At SUN HABITAT, we implement advanced technology for blind automation and prioritize sustainable practices to improve energy efficiency and environmental care.Committed to innovation and excellence, I aim to provide high-quality products and services that enhance any environment. I am always open to exploring new opportunities and collaborating with professionals who share our passion for quality and innovation in interior decoration.

As a globally recognized speaker in business strategy, my expertise encompasses a wide spectrum—from digital marketing, advertising and branding to the intricacies of retail e-commerce and logistics. I bring together academic insights and professional acumen, overseeing the entire lifecycle of customer’s experience. My approach involves crafting holistic strategies that harmonize commercial, marketing, technology, logistics, customer service, accounting, legal, and planning aspects. Through engaging presentations, I navigate these multifaceted domains, highlighting their interplay and importance in achieving impactful outcomes, offering audiences a comprehensive view of how these elements converge for successful digital marketing ventures.Leveraging VTEX as a transformative tool, I emphasize the strategic integration of this platform to enhance digital strategies across commercial, marketing, technological, logistical, and customer service domains, showcasing its pivotal role as an e-commerce platform that integrates online sales, marketing, and operations into a single system within the digital marketing landscape.

❖ Sales Growth Achiever: Orchestrated a sales growth transformation, delivering extraordinary results: +62% in 2021, +58% in 2022, and an astounding +76% in H1 2023, consistently propelling revenue growth.❖ Strategic Leadership: Spearheaded e-commerce and omnichannel strategies, forging robust partnerships with brick-and-mortar stores and online marketplaces to enhance competitiveness.❖ Digital Marketing Mastery: Led a strategic digital marketing campaign optimization initiative that resulted in a remarkable increase in Return on Ad Spend (ROAS), elevating it from 2.5 to an impressive 10.0❖ Customer Satisfaction Excellence: Elevated customer satisfaction by 57 points within one year through the introduction of the Net Promoter Score (NPS) metric, emphasizing a commitment to exceptional experiences.❖ Conversion Rate Optimization: Implemented strategic improvements resulting in an 8x increase in customer conversion rates, enhancing the shopping journey for online customers.❖ Partnership Catalyst: Cultivated strong partnerships with physical stores, vendors, and marketplaces, driving collaborative success and fostering growth.

❖ Sales Channel Management: Successfully developed and managed corporate and digital sales channels for OfficeMax and PartyCity, collectively valued at over $18M, ensuring profitability, sales targets, and budget compliance.❖ Profitable Growth: Implemented a strategic Digital Transformation plan, achieving an impressive 319% growth in online sales revenue and an outstanding 372% increase in margin by 2022, demonstrating adaptability and innovative solutions during challenging times.❖ Corporate Sales Expansion: Spearheaded the growth of corporate sales by a substantial 30.3% in 2019, enhancing the company's market position and revenue streams.❖ Organizational Excellence: Implemented transformational leadership schemes that fostered the best organizational climate and significantly reduced turnover, cultivating a motivated and cohesive team.❖ Customer-Centric Approach: Prioritized B2B customer service and experience, optimizing B2C/B2B e-commerce, SEO/SEM strategies, phone sales, and contact center operations to enhance customer satisfaction and drive sales growth.❖ Logistics Efficiency: Streamlined operational efficiency and logistics to ensure nationwide delivery, improving customer service and expanding market reach.

❖ Cross-Functional Team Leader: Pioneered the launch of a highly effective cross-functional team, overseeing purchasing, sales, customer service, technical assistance, and finance, streamlining operations and enhancing collaboration.❖ Sales Success: Achieved remarkable sales results, surpassing the US$6 million milestone in 2015 while maintaining an impressive 34% compliance rate with sales targets, demonstrating consistent sales growth and goal attainment.❖ Educational Market Expansion: Successfully implemented the Best Buy Education model, establishing the company as a trusted supplier to educational institutions in Mexico, expanding market reach and diversifying revenue streams.❖ B2B Transformation: Consolidated, implemented, and led commercial and enterprise sales in Mexico, aligning the organization with the B2B model, showcasing adaptability, and innovation in market strategies.

❖ Strategic Sales Planning: Established a comprehensive commercial and incentive plan for the direct sales team and dealer commissions, optimizing sales strategies and incentivizing performance.❖ Demand Planning Enhancement: Enhanced efficiency by implementing processes and tracking sales forecasts for all dealers nationwide, ensuring streamlined demand planning and accurate sales projections.❖ Profitability Enhancement: Successfully introduced the USA business model in Mexico, driving increased profitability for the entire business, and aligning operations with best practices.❖ Cross-Border Leadership: Led cross-border efforts by directing demand planning with North Carolina and Pennsylvania plants, managing dealer sales forecasting, and advising dealer owners and shareholders to boost sales and service, demonstrating comprehensive international business development expertise.

❖ Team Leadership: Led and managed the national corporate sales team, fostering a high-performance culture and achieving sales targets.❖ Key Account Negotiations: Successfully negotiated projects and solutions with key accounts, ensuring client satisfaction and revenue growth.❖ Commission Model Development: Designed and implemented a commission model with telecom integrators, optimizing incentives and partnerships for mutual success.

❖ Business Acceleration Consulting: Coordinated the sale of business acceleration consulting programs across diverse industries, driving revenue growth and client success.❖ Team Leadership: Led cross-functional marketing, sales, and customer service consulting teams, fostering collaboration and achieving objectives.❖ Strategic Advising: Provided strategic guidance and mentoring to finance, human resources, and technology teams within the technology sector, enhancing organizational effectiveness and innovation.

Formalized sales process to enhance operations and promote acquisition of new customers.Used ISO-9000 system to analyze and optimize processes, reduce sales cycle in 44%, resolve deficiencies and control costs.

Developing senior-level sales professionals, building a successful sales team, and exceeding market revenue targets (12 million dollars) in a customer-focused/solutions-oriented atmosphere. In comparison to 2005, we raised revenue by 14%.

Use a proactive approach to grow the business. Boost product sales, penetrate new markets, and heighten brand awareness. Develop and execute sales plans. Keep abreast of market trends and work with senior executives to align strategies. Create demand by articulating brand benefits to high volume customers and prospects. Implantation of CRM and Mobile Schemes for Sales Teams.Coordinate marketing and business compliance plans and policies.Involve in recruitment and selection process for management positions

Coordinate the development and management of customer care structures for Avantel.Implementing the Customer Service Department strategy and company policies.Adjustment of the internal procedures and policies to assure low risk operations and maximize customer satisfaction.Assure support and coaching for Customer Service management team.Monitoring and evaluation of Customer Service department activities and results

Developed an alert system for service executives, it provided interconection levels for LD traffic recovery and which could be in cancellation risk. Executed intelligent reports and simplified information análisis about the income, traffic, and customer behaviour in order to make decisions at a commercial management level.