After a long quest to find the perfect lending platform, we saw an opportunity to connect the elements in a different way that would better serve the consumer, loan originators, and real estate agents. Guided by heart and driven to change the way people get a mortgage, we introduce Homeric – How getting a mortgage should be.

Responsible for setting the vision & strategy for marketing, brand direction, advertising, customer engagement, digital transformation and serve as a change agent working across the company to create competitive advantages. Recruited to define, revitalize, and execute the marketing vision for a national mortgage lender writing $17B in loans through multiple channels - consumer direct, retail, joint ventures, and wholesale. Led the full brand marketing strategy, with responsibility for corporate brand architecture and identity; digital advertising, video, print, creative; social media platforms; CRM-driven marketing campaigns, data analytics; and sales support. • Developed national & local marketing strategies. Created the marketing strategy to optimize ROI and facilitate adoption, commitment and cooperation across our 90+ locations, joint ventures and multiple business channels. • Turned around underperforming marketing organization. Aligned the strategic vision, created customer loyalty, improved marketing ROI, optimized budgets, recruited and restructured the team. • Built strategic technology roadmap serving as platform for sustained growth. Created playbook for integrated CRM platform, corporate website redesign, and other critical business drivers. • Articulated competitive advantages and developed materials for major proposed M&A transactions and joint ventures. Prepared marketing strategies, documentation, presentations, social content and communcations. • Crafted insight-driven, behavior-changing, brand-building ideas that span traditional and new media channels. Evaluated data and marketing consumer insights to react to the changing marketplace and reach new and emerging consumer groups.• Motivated and developed in-house marketing team while also managing multiple agency and vendor relationships. Utilized both internal and external marketing, video and digital experts to cultivate the most creative and cost-effective campaigns.

Headed a team of creative service experts that specialized in brand management, graphic design, web design, creative ideation, programming and coding, app development, copywriting, video production, photography, social media, motion graphics, animation, public relations, experiential marketing & advertising. • Crafted marketing strategies and content to align allocated budgets with overall business goals.• Managed the creative and execution of services that increase our client’s market share and revenue.• Created new digital media strategy, video strategy, influencer programs, online and digital presence, developed brands and pushed their evolution.• Built and directed team in designing customer experiences & customer journeys.• Implemented and executed brand strategies through digital properties coordinated across multiple channels.• Experienced in dealing with clients at a senior level, confident in presenting, pitching and client development.• Grew Creative Motion from inception into highly successful integrated marketing firm deliveringprograms for CPG companies, B2B/B2C service firms, restaurant chains, and global brand holders.• Elevated client brand equity via leadership on all aspects of marketing strategy. Implemented creative vision, designed programs, developed budgets, and liaised with clients, agencies, and other stakeholders.

Helped companies of all sizes across multiple industries develop their digital strategies. Crafted compelling stories by solving problems & aligning marketing strategies and creative with their business goals. Managed the creative team of a Florida-based digital marketing, branding, and video production firm specializing in sports & tourism marketing. Directed and produced in-house and commissioned video content, media buying and advertisements. Worked with clients on conceptualization & development of progressive marketing campaigns and tools. • Collaborated directly with business leaders, sales managers, senior management on the creation of marketing and communications strategy.• Helped brands develop, position and evolve as leaders in their space.