Product Marketing Manager on the Prime Video US Live Sports team managing integrated marketing strategies across properties such as Thursday Night Football, New York Yankees, WNBA, Overtime Elite, Professional Pickleball Association and more.

Transactional Video On-Demand (TVOD) marketing manager for Prime Video International managing on-site marketing and merchandising programs in Canada, Australia, Mexico and Brazil.

Transactional Video On-Demand (TVOD) marketing manager for Prime Video International managing on-site marketing and merchandising programs in Canada, Australia, Mexico and Brazil.

Managed Xbox Store digital merchandising campaigns for the gaming category, campaign and publisher reporting, gaming experimentation, and keyword search and browsing optimization. While in role, I managed 25+ key Xbox launch and post-sale monetization gaming campaigns on console digital stores in FY20, delivering over $15M in incremental revenue; collaborated closely with product and business teams to implement new upsell features on Xbox games product pages; and managed operational processes of submitting Search and Auto-Suggest boosting requests to enhance ways customers find new gaming content fast.

Managed the Go-to-Market readiness and enablement strategy across PayScale's suite of compensation products. Acted as liaison between Sales, Customer Success, Marketing and Product teams which included development of core tools and resources, management of CMS platform (Highspot), product readiness training, development of product positioning and messaging, executing of event-based marketing initiatives, and more.While in role, I managed the VIP program at PayScale’s user conference and increased revenue 25% YoY through marketing efforts to increase ticket sales and enhance the attendee experience; created the first in-depth White Paper detailing the complete end-to-end buying process for compensation management software; managed content for sales enablement platform (Highspot) with 10K+ pieces of content and was awarded Highspot's Bestselling Author award in 2018; created first customer-facing product roadmaps detailing product strategy and improving consistency in customer communications; and developed new sales proposal strategy to enhance the way field sales teams present value to prospective customers during negotiations, attributing to over $2M revenue in 6 months.

Managed global advertising partnerships across the Microsoft Windows and Xbox ecosystems. Core responsibilities included driving the monetization strategy, evangelizing new products and capabilities with sales force, providing on-site product training to sales and technical specialists, managing advertiser partner relationships, and gathering data driven insights to influence product change.While in role, I implemented a new advertising strategy for the Community Calendar App on Xbox One leading to a strong pipeline of sponsorship sales; developed partnership with new Avatar partner, Disruptive Publishers, leading to new sponsorship opportunities and reducing operational costs (50+%) and timing by ~4 weeks; managed the advertising partnership for the Windows 3rd Party App Network and Casual Game Suite, growing revenue by 104% YoY; and partnered with technical teams to create and evangelize a new ad product buyer’s guide, exposing new technical and targeting capabilities resulting in ~$75K net new monthly revenue.

Operated as a Program Manager for Microsoft's global Sales Desk organization responsible for the GTM strategy, development and launch of enterprise sales solutions and services for worldwide partnerships. While in role, I executed 38 global campaigns attributing to $619M revenue during FY15; created standard operating procedures for campaign execution for a WW team of 150+ members, increasing internal efficiencies and reducing campaign execution timeline by ~2 weeks; and managed library of over 4,000 pieces of content across 16 different products in 35 different languages. Additionally, I was awarded the FY15 Excellence Award after leading development of a new CRM tool which improved the ability to scale global campaigns and enhanced reporting capabilities for the WW Sales Desk team.

Operated as a strategic advisor on Microsoft's global Sales Desk team where I was responsible for supporting the enterprise sales organization by partnering with account teams to develop customized sales solutions aimed at optimizing customer relationships and maximizing revenue attainment. While in role, I executed tactical projects on a global scale that supported $75M in revenue in FY13 & FY14; led the re-design of a core product resulting in $440M of attributed revenue (295% YoY growth) and saved account teams 75K hours of time through FY14; and managed the GTM strategy for launch of Sales Desk's internal social media program, enhancing social marketing and outreach capabilities.

Coordinated sales activities for 3 Seattle radio stations (97.3 KIRO, 710 ESPN, 770 KTTH) and enabled field sellers in the execution and management of advertising campaigns. While in role, I developed a new advertising campaign calendar for Seattle Mariners radio partnership, resulting in improved efficiencies and reduction of errors; acted as a regular contributor and moderator to 710 ESPN's social media feed on Facebook and Twitter; and executed over 20 in-person promotional events, improving community relations and driving increased interest in radio properties.

Assisted with marketing and outreach for various projects at local marketing company including the launch of the Idaho Technology Council and the Boise State Broncos football program. Regular duties included generating media interest in events and stories, coordinating promotional item production, writing/editing materials, and building pitch decks for business development opportunities.