Nick Harmsen work email
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I have a genuine fascination with people. With what they do, and why. Maybe that’s the reason I ended up in Marketing. A practical vocation based on human behavior, with the aim to gain business advantage. That’s why I love behavioral economics, but also advertising, retail strategy, shopper behavior and package design. But I also have a knack for processes, organization, models and optimization. Maybe that’s the reason I ended up working with business development, marketing automation and market resource management. And why I am fascinated by data analytics and econometrics, campaign optimization and communication analytics. Specialties:Research: Shopping behavior. Retail strategy research. Packaging research and design. Planogram optimization. Advertising testing. Shopper journeys. UX testing. Analytics: Communication Analytics. Attribution modeling. Econometrics. Campaign optimization. Eye Tracking: Expert in the use of eye tracking to study visual cognition, perception and choice. Developed research methodologies and performed studies for global consumer brands.Market Resource Management: Developed and implemented infrastructure that drives efficient and consistent marketing for global brands. Print production, marketing automation, content creation, marketing organization, brand asset management. Business Development: Building businesses and business units in sectors like graphic arts, design, printing, campaign production, market resource management, market research, shopper research, eye tracking and experimental innovation and design.
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Behavioural Insights ExpertB:Clarity Oct 2018 - PresentStockholm, Sweden -
Consumer Behaviour And Neuromarketing ExpertAsksweden Mar 2022 - PresentGreater Stockholm Metropolitan Area -
Managing Director Validators NordicsValidators Jun 2015 - PresentThe Park, Hälsingegatan 49, Stockholm, Sweden -
Business DevelopmentIndependant Jan 2010 - PresentSweden
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Partner / Senior ConsultantLiveworks Ab Oct 2014 - May 2015Business development and sales.
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Business Development DirectorSimstore International Ab Dec 2010 - Mar 2012Stockholm, SwedenSimstore International is a behavioral consumer research company offering advanced methods to define pricing, product launch, decision trees and package design for Point of Purchase. Servicing 15 of the world’s 20 largest FMCG brands it is one of the fastest growing research agencies in this field. I developed and marketed the visual cognition research arm for Simstore and we performed studies for P&G, Coca Cola, Semper, SCA, Tetra Pak, Danone and Unilever.
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PartnerSemno Ab Jul 2009 - Nov 2010Semno was founded as a consultancy and a vehicle with the aim to develop new methods using sensory and behavioral data to gain better insight in consumer behavior and cognition. Semno performs research on cognition and perception in the areas of web usability, design, patient information and corporate information. Clients include Lokaldelen, SCA and Merck. -
Managing DirectorVision Intuition Jan 2008 - Sep 2009Market and Consumer Research Projects based on Eye Tracking and other Sensory Emotive Technologies.Business Development Consulting for Market Research and Marketing aiming at developing above services.Co-development of methodologies and research products.
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Director Business Development And Sales For Commercial Analysis MarketsTobii Technology Ab Jul 2006 - Dec 2007Stockholm, SwedenI joined this fast growing technology company to develop a position within market research, advertising, design and other commercial markets. My work took me around the globe where I met with the best in their field and found the inspiration and ideas for my current consultancy. In a relatively short time we established Tobii as a new player in the field of market research and created a solid trade platform for Tobii’s continuing fast growth through active trade show campaigns, strategic trade partnerships and an active reseller organization. -
Key Account Manager / ConsultantMsc International 2004 - 2006London, United KingdomMarketing Supply Chain Int. is a marketing consultancy specialized in optimizing marketing investments for its clients. I managed the implementation and change management that the new centralized Brand Asset Management platform required within the global Absolut organization. We developed training and motivational programs and generated guidelines for implementation and modus operandi to secure the buy-in by stakeholders and key operators. I also managed the collaboration with a multitude of suppliers and consultants such as Creative Agencies and Media Agencies to ensure proper line-up for the global roll-out.
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Business Development Director / Md Tag SwedenTag Worldwide Ltd 1999 - 2004London, United KingdomDirector Business Development TAG Worldwide – Managing Director TAG Sweden ABTAG Worldwide is one of the world’s leading Marketing Production and BAM - Brand Asset Management providers with a wide range of services and systems to manage the total flow of marketing Collateral for large Brands such as Diageo, Reebok, H&M, Absolut etc. TAG also offers in-house creative and production services and offers systems for the procurement and management of creative services.At TAG my role was to develop the services and products as well as developing business opportunities and to manage the generally long stages of sales and implementation required. My main credit is leading the team that brought in both H&M and Absolut as clients. Both companies are among the largest clients of TAG still today.
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Sales DirectorBilles Tryckeri Ab 1994 - 1999Stockholm, SwedenBilles Tryckeri was the leading printing house for outdoor poster printing and commercial brochure and promotional printing. The sales team of 8 people was placed in Stockholm and Gothenburg. The majority of clients consisted of the major consumer brands as well as advertising agencies and media owners. -
Founder / MdFlygande Holländaren Ab 1990 - 1994Stockholm, SwedenAs a market resource production agency I managed the production and distribution of major campaign productions in the area of print, pre-press and post-press services. Flygande Holländaren (Flying Dutchman) also acted as the sales agent for several large European printers.
Nick Harmsen Skills
Frequently Asked Questions about Nick Harmsen
What company does Nick Harmsen work for?
Nick Harmsen works for B:clarity
What is Nick Harmsen's role at the current company?
Nick Harmsen's current role is Behavioural insights and strategy.
What is Nick Harmsen's email address?
Nick Harmsen's email address is ni****@****emno.se
What are some of Nick Harmsen's interests?
Nick Harmsen has interest in Children, Economic Empowerment, Civil Rights And Social Action, Education, Environment, Science And Technology, Human Rights, Animal Welfare, Arts And Culture.
What skills is Nick Harmsen known for?
Nick Harmsen has skills like Marketing Research, Market Research, Consumer Behaviour, Advertising, Business Development, Marketing, Customer Insight, Marketing Management, Strategy, Marketing Strategy, Brand Development, Strategic Planning.
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Nick Harmsen
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Nick Harmsen
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