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As a senior marketing and growth leader, I drive transformative business growth through innovative, customer-centric strategies and data-driven decision-making. I excel at building and leading high-performing teams to deliver impactful marketing campaigns, optimise ROI, and scale revenue through advanced automation, analytics, and cutting-edge tools.With a strong foundation in market research, product strategy, and performance marketing, I consistently identify and execute on strategic growth opportunities while mitigating risks. I leverage frameworks such as AARRR to inform insights, shape go-to-market strategies, and enable scalable lead generation and sales enablement programs.I am passionate about fostering a culture of cross-functional collaboration, aligning marketing, product, and revenue teams to achieve shared business goals. My leadership approach emphasises customer success, stakeholder alignment, and regulatory compliance, ensuring both operational excellence and strategic impact.Throughout my career, I have successfully navigated businesses through rapid expansion and market evolution, positioning organisations as industry leaders while consistently delivering measurable growth. My ability to connect strategic vision with flawless execution has been instrumental in driving sustainable business success.
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Head Of Growth And MarketingSonovateSolihull, Gb
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Head Of Growth & MarketingSonovate Feb 2024 - PresentLondon, Wales; Cymru, Gb
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Head Of GrowthSonovate Mar 2017 - PresentLondon, Wales; Cymru, GbAs a passionate growth hacker, I am dedicated to delivering exceptional results through the implementation of data-driven AARRR metrics across all aspects of the business. In my current role at Sonovate, I have played a key role in driving the company's rapid growth by developing and executing highly effective growth initiatives. By collaborating closely with sales and marketing teams, I have successfully acquired the largest client base in the sector, making Sonovate the number one provider of finance in the recruitment industry.Through my extensive knowledge of customer acquisition and retention, I have helped Sonovate invoice over £3.5bn, while consistently looking for new ways to drive even more growth. My expertise in performance marketing and market research has been instrumental in identifying key opportunities for expansion, and my ability to leverage data to inform decision-making has proven invaluable in optimising resources and maximising ROI.As one of the fastest-growing companies in the UK, Sonovate has truly become a force to be reckoned with, and I am proud to have played an integral role in its continued success.
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Marketing ManagerSonovate Jun 2012 - Mar 2017London, Wales; Cymru, Gb
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Marketing ManagerMonarch Recruitment Jan 2010 - Jun 2012Birmingham, West Midlands, GbResponsible for client and candidate acquisition and retention through various channels.Track, maintain, develop, report and review all email, text and social media marketing communications.Develop, execute and manage a comprehensive marketing plan designed to penetrate and grow the business in our target markets. Manage web site, grow traffic, increase applications and demonstrate a return on investment. -
Brand Marketing ExecutiveSthree Plc Jan 2009 - Dec 2009London, England, GbIn this role I was responsible for direct marketing and systems management across all SThree brands and territories.Direct MarketingInvolved in the complete life cycle of all candidate/client direct marketing campaigns, from inception through to follow up and reporting. Responsible for setting campaign objectives, planning, identifying audience, writing copy, editing HTML, testing, sending campaigns and ensuring all campaigns are followed up and reported on effectively.Campaign measurement against objectives and analysis.Generate and implement new campaign initiatives.Involved in developing new direct marketing strategy. DatabaseResponsible for maintaining the database and ensuring data is valuable and opportunities are being maximised. Working with IT I have implemented a number of processes designed to improve the effectiveness of de-duplication, coding and data mining.Reporting on the state of the database in a clear and concise manner. Reports are communicated to all levels of the business.WebsiteGenerate copy and develop new ideas.Responsible for ensuring websites are performing effectively through Search Engine Optimization. -
Database & Website Marketing Team LeaderProgressive Recruitment Aug 2007 - Jan 2009London, GbWebsiteDevelop, implement and manage the website so that it fully supported the business needs. Implement and develop SEO & Search Engine Marketing plans for all websites. Website strategy development with the aim of increasing the number of candidate applications through own brand websiteGenerate copy and management of content management systems.DatabaseData mining to ensure value of the data was being maximised. Segmenting and targeting of clients and candidates. Communication of best practice to managers and consultants. Monthly reports produced to be used at board level. Database strategy development.Direct MarketingEmail campaign development.Develop, monitor and report results of web based marketing campaigns.Generated over £2 million in a year from online marketing campaigns. -
CommunicationsProgressive Jun 2006 - Aug 2007Responsible for internal & external communications for Progressive UK & Europe, Tasks completed include:Copy Writing: Produced copy for UK Brochure and internal consultant technical guides. Translation: Worked alongside 3 independent translators for EU brochures and Websites. Internal Communication: Weekly and monthly communication of company incentives.Merchandise: All branded sales collateral, trade show signage, stands, etc. Corporate Branding & Brand Guidelines – developed overall and sub-divisional brand guidelines. Liaison with design agencies to ensure projects were completed on time and under budget.
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Marketing AssistantCoaching & Mentoring International 2005 - 2007
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Marketing AssistantUkclc Apr 2005 - Apr 2006
Nick Harriman Skills
Nick Harriman Education Details
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Birmingham City UniversityMarketing -
University Of Central EnglandMarketing
Frequently Asked Questions about Nick Harriman
What company does Nick Harriman work for?
Nick Harriman works for Sonovate
What is Nick Harriman's role at the current company?
Nick Harriman's current role is Head of Growth and Marketing.
What is Nick Harriman's email address?
Nick Harriman's email address is ni****@****ail.com
What is Nick Harriman's direct phone number?
Nick Harriman's direct phone number is +4420711*****
What schools did Nick Harriman attend?
Nick Harriman attended Birmingham City University, University Of Central England.
What skills is Nick Harriman known for?
Nick Harriman has skills like Seo, Email Marketing, Social Media Marketing, Online Marketing, Online Advertising, Recruiting, Copywriting, Saas, Marketing, Leadership, Marketing Strategy, Marketing Communications.
Who are Nick Harriman's colleagues?
Nick Harriman's colleagues are Annabelle Heesom, Enya Woodford, Garin Chapman, Rich Cooper, Owen Calway, Kate M, Rebecca Jones.
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