Nick Helmick Email & Phone Number

Buffalo, New York

• Coordinated influencer and sampling campaigns for $4 million national launch of a premium chocolate brand• Acted as IRI SME, performing high-level data analysis to inform sales, marketing and new product development decisions• Led content writing and copywriting initiatives for several brands, incl. ad campaigns, websites, social media and email marketing• Managed logistics, setup and assisted on booth design for $300k Sweets & Snacks Expo booth, plus other smaller tradeshows• Designed two websites using Wix and Shopify• Handled various admin functions, incl. building sales decks, sell sheets, managing vendor and agency relationships, managing the R&D process and accounting duties for the marketing dept

Amherst, Ny

• Created and led implementation of content strategy for company Email Marketing and Social Media (mainly LinkedIn, FB and IG)• Spearheaded overhaul of company E-Mail marketing incl. adoption of Pardot, developing e-mail templates and utilizing lists, segmentation and automation to improve marketing efficiencies and customer experience • Led modernization of marketing and sales processes, i.e. creating SOPs, introducing cloud-based services• Managed day-to-day admin tasks (deck building, shipping, data entry, document management, etc.) for marketing department.

• Extracted and analyzed data from industry databases to identify trends, heavily utilizing IRI and MS Excel• Acted as liaison between Lactalis and agencies/printers hired to perform marketing activities• Coordinated projects, from creative development to preliminary research on new and existing product lines• Handled office administration tasks, i.e. maintaining company accounts/databases, preparing meetings, shipping samples

Buffalo, Ny

• Developed marketing plan outlining new brand image, tagline, targeting, and positioning strategies for entry into Buffalo market• Assisted management in implementation of marketing plan via online & physical marketing• Collaborated with graphic design & video production interns to create original content for social media (short films & videos)• Managed company blog & social media

University At Buffalo

• Organize group trips to local events and businesses• Foster appreciation and interest in the city of Buffalo

University At Buffalo

• Oversaw administrative operations for 80+ members• Developed and enforced policies of operation• Assisted President in preparing and moderating weekly meetings

Amherst, Ny

• Performed carpentry and painting-related projects for the Town of Amherst Highway Dept.• Handled regular landscaping and maintenance for public gardens, bike paths and median strips. • Managed and addressed complaints by town residents in a professional manner

Amherst, Ny

• Heavily utilized Microsoft Excel knowledge to process/organize client data for attorney reports• Collaborated with supervisors and co-workers on numerous data analysis projects• Trained over a dozen employees in company database software