Nick Helmick Email & Phone Number

Buffalo, New York

• Coordinated influencer and sampling campaigns for $4 million national launch of a premium chocolate brand
• Acted as IRI SME, performing high-level data analysis to inform sales, marketing and new product development decisions
• Led content writing and copywriting initiatives for several brands, incl. ad campaigns, websites, social media and email marketing
• Managed logistics, setup and assisted on booth design for $300k Sweets & Snacks Expo booth, plus other smaller tradeshows
• Designed two websites using Wix and Shopify
• Handled various admin functions, incl. building sales decks, sell sheets, managing vendor and agency relationships, managing the R&D process and accounting duties for the marketing dept

Amherst, NY

• Created and led implementation of content strategy for company Email Marketing and Social Media (mainly LinkedIn, FB and IG)
• Spearheaded overhaul of company E-Mail marketing incl. adoption of Pardot, developing e-mail templates and utilizing lists, segmentation and automation to improve marketing efficiencies and customer experience
• Led modernization of marketing and sales processes, i.e. creating SOPs, introducing cloud-based services
• Managed day-to-day admin tasks (deck building, shipping, data entry, document management, etc.) for marketing department.

• Extracted and analyzed data from industry databases to identify trends, heavily utilizing IRI and MS Excel
• Acted as liaison between Lactalis and agencies/printers hired to perform marketing activities
• Coordinated projects, from creative development to preliminary research on new and existing product lines
• Handled office administration tasks, i.e. maintaining company accounts/databases, preparing meetings, shipping samples

Buffalo, NY

• Developed marketing plan outlining new brand image, tagline, targeting, and positioning strategies for entry into Buffalo market
• Assisted management in implementation of marketing plan via online & physical marketing
• Collaborated with graphic design & video production interns to create original content for social media (short films & videos)
• Managed company blog & social media

University At Buffalo

• Organize group trips to local events and businesses
• Foster appreciation and interest in the city of Buffalo

University At Buffalo

• Oversaw administrative operations for 80+ members
• Developed and enforced policies of operation
• Assisted President in preparing and moderating weekly meetings

Amherst, NY

• Performed carpentry and painting-related projects for the Town of Amherst Highway Dept.
• Handled regular landscaping and maintenance for public gardens, bike paths and median strips.
• Managed and addressed complaints by town residents in a professional manner

Amherst, NY

• Heavily utilized Microsoft Excel knowledge to process/organize client data for attorney reports
• Collaborated with supervisors and co-workers on numerous data analysis projects
• Trained over a dozen employees in company database software