Assisting consumer-facing and B2B brands in creating customer engagement and response. Working on all aspects from strategy, creative concepts, writing, content production, media selection and management.

Global media investment and management business with 19 specialist divisions. Led a cross-functional client team delivering innovation and results for global clients across geographies (up to 60). responsible for over-seeing the agency relationship with client-side, procurement, media and product leads on the client/customer side, using Net Promoter Scores such as Agency Register, as well as personal relationships, to get ahead of and then remedy issues through team management and service agreement and fee negotiations.People, financial, business development and strategic responsibility for a direct reporting team of around 60 people, with more than 200 other team members reporting in via client-specific regional and functional leads.Developed investment and content strategies that were both innovative and effective in a connected and convergent world. Responsible for Global, EMEA and Local account management leadership of teams working for Diageo, Microsoft, General Motors, Mattel, Red Bull, Shiseido, Whirlpool, and Arla Foods over a 4 year period, based out of London but travelling as required.

Led the GM Europe team covering 34 geographies and managing central teams of specialists and management in London and Frankfurt.

Dedicated to creating and managing delivery of exceptional media value for General Motors brands in Europe through world class insight, strategy, comms planning, technology, innovation and media partnerships.

Led the client-service and digital teams at this travel-specialist response marketing and advertising agency. Introduced a programmatic trading desk to complement existing PPC and SEO services, and combined this with traditional and digital display media expertise for full-service delivery . Helped clients establish clearly-defined CPAs and other performance targets consistent with brand and business strategies and delivered targeted leads via phone and online response channels, tracked by in-house and industry standard tracking systems. Gained experience in attribution modelling in order to provide steadily improving performance for commercial success. Helped re-brand, re-position and then launch the Conrad Advertising business as Accord Marketing, defining and then mananging the transition and training needs.

Responsible for developing brand and campaign communications strategies based on consumer and media insights. Worked closely with creative agency planners and client brand managers/directors. Assumed the same role on Kelloggs EMEA account before being promoted to Global Client Lead on that business.