Loose Collective is a creative business exploring opportunities in self-initiated and client projects with a focus on the immersive and experiential.

Immersive dinning experience We were asked to activate an underground warehouse at Fed Square with progressive programming to attract urban explorers. We developed the creative concept, business model and brand for an underground dinning experience like no other. The Sensory Underground sold out four weeks and generated hundreds of thousands in revenue and positive PR for Fed Square. Sensory Underground Key Data4 x sold out weeks3,500+ tickets sold 71% of consumers remembered the brands63% of consumers would attend the festival again67% would recommend the festival to friendsPartners: NGVAsahi Four Pillars GinTokyo TinaUrban List Air Aroma

Lifestyle Fashion brand and vertical retail chain Global Wholesale network Nique began as a humble consignment brand and grew into multi-brand business employing 65 staff, 12 retail outlets and a global wholesale distribution network. Over the 18 years of developing the business we honed our ability to foresee change and develop creative strategies in design, digital, product development and sales. Managing & Creative Director responsible for seven divisions including: • Design team • Digital ( Online sales and Social Media ) • Retail Operations • Production • Wholesale ( International ) • Finance • Brand & Marketing