Nick Herbst Email & Phone Number

Denver, Co, Us

Denver, Colorado, United States

• Transformed and grew the marketing department from relying on 100% external agencies to a fully in-house team, achieving significant cost savings and performance improvements.• Establish and nurture key vendor relationships (e.g., Google, Microsoft, Facebook, Instagram, TV Publishers, Programmatic Publishers), continuously evaluating new partners to drive business forward and achieve increased ROAS.• Develop a deep understanding of key customer demographics, implementing strategies and tactics to profitably attract and engage target audiences.• Employ a data-driven approach to optimize marketing channels and budgets, delivering increased positive Return on Marketing Investment (ROMI).• Implement, manage, and optimize a $12M marketing budget, ensuring peak performance and alignment with business goals.• Built in-house capabilities for A/B testing, establishing a robust test-and-learn approach to drive customer acquisition and revenue growth through continuous optimization of marketing campaigns.• Lead the development and execution of strategies leveraging AI, machine learning, and advanced technologies to enhance marketing performance and customer experience.• Set clear goals and KPIs for the marketing team and individual members, ensuring consistent evaluation of performance against objectives.• Collaborate with cross-functional teams (including Product Marketing, Sales, Data, MarTech, and Customer Success) to align digital demand generation efforts with business objectives, ensuring seamless follow-up and conversion of marketing-generated leads.• Lead a high-performing marketing team, providing guidance, mentorship, and professional development opportunities to foster growth and excellence.• Serve as a thought leader, educating the broader organization on digital and other marketing industry developments and best practices.

Denver, Colorado, United States

In my role, I developed and implemented multiple robust digital marketing strategies to promote company and client products services. On a daily basis, I collaborated with account directors and account managers to examine client strategies and Return on Advertising Spend (ROAS), devisedonboarding strategies, improved websites, and created content proposals. Additionally, I supported client education initiatives with account managers, guiding clients through strategy shifts and campaign expansions. Some of my contributions below:• Attained average annual client growth surge of 134% and average annualXcite growth elevation of 126% every year for the last 5 years, inclusive of Covid-impacted periods, while spearheading internal and external growth marketing initiatives.• Suggested diverse digital marketing channels to enhance campaign performance for individual clients, as well as The Xcite Group's marketing efforts.• Oversaw successful onboarding of 150+ new clients with Go-To-Market (GTM) plans, while attaining and maintaining a remarkable 3-year client retention rate of 87%.• Developed high-impact blog post on our website centered around search impression share, generating significant traffic. The Blog post ranked as the 4th most frequently visited website page out of 100+ pages.• Explored advanced multi-channel attribution models via Google Analytics and assorted other tools to uncover optimal ROAS strategies for individualized comprehensive digital approaches for clients and and The Xcite Group.• Led 50+ programmatic acquisitions encompassing Geofencing, OTT/CTV, Audience Display, and Opt-In Email, as the preeminent channel management authority.

Denver, Colorado, United States

Leveraging strong leadership skills, I was leading a team of four account managers as I transitioned my client base, guiding client budget and requirements. In order to enhance staff performance, I was delivering training across various digital marketing channels.Some of my contributions are:• Accomplished average revenue escalation of 134% on a year-over-year basis by optimizing initial marketing budget for strong ROAS, enabling expansion into new marketing channels.• Led professional development of Senior Marketing Leads, resulting in 75% receiving promotions to higher roles.• Managed client portfolio constituting 50% of company's annual revenue.• Mentored and supervised four account managers in elevating their account portfolios from nearly $0 to consistently attain their annual targets for new and recurring revenue.• Managed events and sponsorships across multiple channels, leading to enhanced visibility and engagement with industry influencers and key stakeholders, for both B2B and B2C industries.

Denver, Colorado, United States

I was growing my account base, uncovering opportunities to upsell additional products and cross-sell relevant offerings to maximize revenue. Along with fixing issues and greatly improving results, I was offering clients clear performance reports, showcasing value and impact of services rendered.Notable accomplishments are:• Grew portfolio to 50+ clients, consistently amplifying sales performance on a yearly basis.• Maximized client-based marketing expenditure from $0 to an annual figure of $8M.• Supported Small and Medium-sized Businesses (SMBs) and Small and Medium-sized Enterprises (SMEs) to formulate effective marketing strategies to bolster sales growth.• Understood clients' goals and needs to offer tailored solutions aligning with their objectives.• Joined startup during inception, navigated territory of 0 accounts and immediately secured 15 crucial accounts; transitioned to full time employee role through dedication and exceptional performance.

Denver, Colorado, United States

One of my primary duties was to steer a national, high-functioning team of digital marketing specialists. I also evaluated prospective digital marketing clients and formulated robust strategies, outlining campaign details and projected outcomes.Some accomplishments are:• Recognized as Top Specialist, achieving Platinum & Gold Awards for inclusion in company's Top 100 and 150 Consultants respectively.• Played a lead role in the development of the nationwide Digital Marketing Specialist Team for a $4B company.

Denver, Colorado, United States

Utilizing excellent communication skills, I was fostering partnerships with small enterprises, educating them about emerging digital marketing prospects to enhance marketing initiatives and boost sales. I executed cold calls targeting small businesses, aimed at enhancing visibility and revenue generation.Key Accomplishments:• Earned Gold Award in 2008, distinguishing performance as a Top 150 Account Manager in the United States.• Grew year-over-year sales 184% by managing and increasing client portfolio.Additional experience:Account Manager-Outside Sales, IKON Office Solutions – Legal DocumentServices Division, Chicago, ILSenior Corporate Account Manager, CDW Corporation, Chicago, IL