Nick Herbst Email & Phone Number

Denver, CO, US

Denver, Colorado, United States

• Transformed and grew the marketing department from relying on 100% external agencies to a fully in-house team, achieving significant cost savings and performance improvements.
• Establish and nurture key vendor relationships (e.g., Google, Microsoft, Facebook, Instagram, TV Publishers, Programmatic Publishers), continuously evaluating new partners to drive business forward and achieve.
• Develop a deep understanding of key customer demographics, implementing strategies and tactics to profitably attract and engage target audiences.
• Employ a data-driven approach to optimize marketing channels and budgets, delivering increased positive Return on Marketing Investment (ROMI).
• Implement, manage, and optimize a $12M marketing budget, ensuring peak performance and alignment with business goals.
• Built in-house capabilities for A/B testing, establishing a robust test-and-learn approach to drive customer acquisition and revenue growth through continuous optimization of marketing campaigns.

Denver, Colorado, United States

• In my role, I developed and implemented multiple robust digital marketing strategies to promote company and client products services. On a daily basis, I collaborated with account directors and account managers to.
• Attained average annual client growth surge of 134% and average annualXcite growth elevation of 126% every year for the last 5 years, inclusive of Covid-impacted periods, while spearheading internal and external growth.
• Suggested diverse digital marketing channels to enhance campaign performance for individual clients, as well as The Xcite Group's marketing efforts.
• Oversaw successful onboarding of 150+ new clients with Go-To-Market (GTM) plans, while attaining and maintaining a remarkable 3-year client retention rate of 87%.
• Developed high-impact blog post on our website centered around search impression share, generating significant traffic. The Blog post ranked as the 4th most frequently visited website page out of 100+ pages.
• Explored advanced multi-channel attribution models via Google Analytics and assorted other tools to uncover optimal ROAS strategies for individualized comprehensive digital approaches for clients and and The Xcite Group.

Denver, Colorado, United States

• Leveraging strong leadership skills, I was leading a team of four account managers as I transitioned my client base, guiding client budget and requirements. In order to enhance staff performance, I was delivering.
• Accomplished average revenue escalation of 134% on a year-over-year basis by optimizing initial marketing budget for strong ROAS, enabling expansion into new marketing channels.
• Led professional development of Senior Marketing Leads, resulting in 75% receiving promotions to higher roles.
• Managed client portfolio constituting 50% of company's annual revenue.
• Mentored and supervised four account managers in elevating their account portfolios from nearly $0 to consistently attain their annual targets for new and recurring revenue.
• Managed events and sponsorships across multiple channels, leading to enhanced visibility and engagement with industry influencers and key stakeholders, for both B2B and B2C industries.

Denver, Colorado, United States

• I was growing my account base, uncovering opportunities to upsell additional products and cross-sell relevant offerings to maximize revenue. Along with fixing issues and greatly improving results, I was offering.
• Grew portfolio to 50+ clients, consistently amplifying sales performance on a yearly basis.
• Maximized client-based marketing expenditure from $0 to an annual figure of $8M.
• Supported Small and Medium-sized Businesses (SMBs) and Small and Medium-sized Enterprises (SMEs) to formulate effective marketing strategies to bolster sales growth.
• Understood clients' goals and needs to offer tailored solutions aligning with their objectives.
• Joined startup during inception, navigated territory of 0 accounts and immediately secured 15 crucial accounts; transitioned to full time employee role through dedication and exceptional performance.

Denver, Colorado, United States

• One of my primary duties was to steer a national, high-functioning team of digital marketing specialists. I also evaluated prospective digital marketing clients and formulated robust strategies, outlining campaign.
• Recognized as Top Specialist, achieving Platinum & Gold Awards for inclusion in company's Top 100 and 150 Consultants respectively.
• Played a lead role in the development of the nationwide Digital Marketing Specialist Team for a $4B company.

Denver, Colorado, United States

• Utilizing excellent communication skills, I was fostering partnerships with small enterprises, educating them about emerging digital marketing prospects to enhance marketing initiatives and boost sales. I executed cold.
• Earned Gold Award in 2008, distinguishing performance as a Top 150 Account Manager in the United States.
• Grew year-over-year sales 184% by managing and increasing client portfolio.Additional experience:Account Manager-Outside Sales, IKON Office Solutions – Legal DocumentServices Division, Chicago, ILSenior Corporate.