Nick Hewat Email & Phone Number

London, England, United Kingdom

London, Uk

Primary ambition was to reduce reliance on declining print advertising revenues and build a sustainable digital advertising business. Reported to the Chief Commercial Officer. Member of Commercial SLT and wider company leadership group. Notable achievements include the creation of new propositions and strategies that modernised the commercial offer. Drove digital revenues across all platforms and devices, consistently outperformed the market. Delivered new product launches, anticipating changing customer needs. Ramped up use of data and insight to ensure resources went to the right places. Lead negotiator for large contracts. Represented the brand regularly, comfortable in front of large crowds. Revitalised sales team culture. Received ultimate recognition of commercial success by the industry: Media Week Sales Team of the Year in 2014 and 2018, Campaign Sales Team of the Year 2018. Key activities: business planning, strategy, organisation design, digital sales, pricing, presenting, C-suite contact, P&L management, product development, budgeting, revenue and profitability growth, pitching, contract negotiation, team leadership, stakeholder management, multi-media, reputation building, resource allocation, mentoring.

Hired to modernise the commercial proposition and lead a change in culture for the sales team. Developed a new commercial strategy which was focused on the tremendous purchasing power of the Telegraph audience. They were loyal, influential, affluent and elusive but incredibly valuable to advertisers, particularly after the banking crisis. Repositioned the Telegraph’s ageing profile, demonstrating their financial firepower to a youth obsessed industry. Created a programme called Telegraph Works, still running today. Drove a change in culture, giving confidence and inspiration to the sales team that had begun to believe the audience was ‘too old’ for advertisers. Improved the reputation of the commercial team; twice shortlisted for Media Week’s Sales Team of the Year. Key activities: marketing, data and insight, strategy and execution, presenting, pitching, budgeting, revenue and profitability growth, pricing, sales pipeline, digital revenue, branded content, multi-media, reputation building, leadership, regional client servicing, operational management.

Responsible for all commercial revenue, from airtime and sponsorship to a blossoming digital business. Member of the Executive Board, making decisions on all strategic and operational issues. Outperformed the competitive set by amending pricing, building the brand reputation through improved outreach and improving an already talented team. Through initial meetings with the sales team, concluded that our sales positioning could be improved to attract advertisers. Reframed our audience as “reluctant adults” - the positioning still used today by the business. I was part of the team who sold Virgin Radio. I wrote the commercial section of the original IM (investor pack), presented to potential buyers and participated in follow ups, resulting in the sale to TIML. We were awarded the Commercial Radio Sales Team of the Yearin 2007, a first for the business.Key activities: business planning, strategy, organisation design, pricing, sponsorship and promotion, digital sales, presenting, C-suite contact, P&L management, product development, budgeting, revenue and profitability growth, operational management, pitching, sales pipeline, contract negotiation, team leadership, stakeholder management, multi-media, reputation building.

Please see the Absolute Radio description for a view of my responsibilities and achievements

Head of Agency Sales 2000-2005First departmental leadership role. Responsible for the revenue and reputation of the group to agencies and advertisers. Also delivered the annual trading deals with agencies, commercial contracts that were business critical. Group Head of Agency Sales 1997-2000This was my first management role, leading a team to deliver revenue and outperform the market across a specific set of customers.Key activities: strategy, pricing, digital sales, presenting, budgeting, revenue and profitability growth, operational management, pitching, sales pipeline, proposal development, contract negotiation, team leadership, stakeholder management, reputation building, resource allocation.