Hiller Dry Goods was founded in Detroit in 1904 by Walter J. Hiller, a German immigrant with expertise in textiles. These days the shop is run by W.J.'s great-great-grandson, Nick Hiller, out of Austin, TX.Every item is designed in-house and manufactured as close to home as possible.

Chimay & Schneider Weisse — (2011–2016)Managed U.S. marketing for world’s best-selling Trappist monk beer & Bavaria’s oldest wheat beer, reported directly to Belgian mgmt• Designed all communication materials incl. online/print ads, POS, tap handles, e-newsletter• Designed/developed websites for Schneider & importer — www.schneiderusa.com, www.mbibeer.com• Shot/edited video content/decks for product launches, sales training• Negotiated market-specific sales targets, quarterly/annual business plans, and marketing budgetsSpencer trappist ales— (2013–2015)Shepherded new brand from identity development and collateral manufacture, through launch campaign and export market development for first beer brewed by an American Trappist monastery• Designed/presented business-winning pitch for exclusive global sales & marketing agreement w/ new $20MM brewery• Wrote positioning/brand brief, hired design firm (Helms Workshop), and lead brand identity creation incl. logos, packaging, website — www.spencerbrewery.com• Managed all social media: Facebook (9K+), Instagram (3K+), Twitter (800+), MailChimp/Zoho CRM (4K subs, 57% opens, 28% clicks)• Created online merch store: Shopify/Shipwire (1K+ orders shipped)• Directed/shot/edited short doc film for web: (35K+ views) — vimeo.com/spencerbrewery/dayinthelife• Conducted market analyses, distributor market visits & interviews, contract negotiations in California/Colorado & Asia/Europe/Brazil/Canada• Acted as official brand ambassador for all export markets (15 countries)• Tracked & reported to client all sales & marketing progress

Multi-channel ad buys for Chevy/GMC at #1 Hispanic ad agency in U.S.• Developed and pitched internal Bud Light NFL sponsorship campaign

Field work included embeds with the U.S. Border Patrol and New Orleans EMS• Secured director/photographer clearances for U.S Army convoy embed in Iraq

Production work for nationally televised documentary series including: • Lockdown filmed in Detroit jails • Dogtown filmed at largest animal sanctuary in U.S.