Direct and execute all branding, marketing, content, and digital strategies for two premium boat brands, increasing brand growth and market share.

I led all marketing and growth initiatives in the US for Multiplica - a global digital agency - as we expanded into new territories and delivered impactful digital products. This included overseeing marketing strategies, content development, business development, and team building, all to drive growth and maximize revenue. Together, we help brands achieve greater relevance through the alignment of strategy, design, and technology.

** Acquired by Multiplica (May 2022) * Ranked with 'The 10 Best Agencies in New York City' by Awwwards.com (May 2016)I was responsible for the overall growth, marketing, business development, and delivery of this creative agency I co-founded in 2010.Together with my partner, we developed a holistic creative process that includes research, strategic development, design, marketing, and digital innovation – all working in tandem. Our unique overlap gave us the advantage of thoroughly understanding audiences, trends, and opportunities to inform how brands need to anticipate and react to shifts in culture, business, design, and technology.I collaborated with stakeholders of organizations to help uncover their brand’s mission and value proposition to effectively communicate the essence of their story across all touchpoints.As managing director I led a diverse creative team of strategists, designers, engineers, project managers, and marketers, cultivating talent, accountability, and successful project delivery.Our clients spanned a range of industries including Action Sports, Fashion, Technology, Media, Engineered Products, Architecture/Engineering/Construction, Food and Beverage, and Hospitality.

Alongside my partner, I created a D2C apparel brand from the ground up, managing an array of team members to successfully develop a new and differentiated experience. I developed all business planning and strategy and managed brand development, production, operations, content, and marketing.

Performed website development specializing in HTML, CSS, Javascript, PHP, Search Engine Optimization, and multiple e-commerce and content management platforms including WordPress, Modx, Xcart, Magento, Shopify, and more.Directed a team of developers through a diverse set of web projects including e-commerce and dynamic, database-driven solutions. Managed digital products from inception to deployment and beyond.