Lead Sales and Marketing function for the Aqualung Group in the UK&I across the portfolio of brands in the watersports (scuba diving and swimming) market.Managing business transformation into global group businesses post pandemic and post Brexit.* 1st dual brand shop-in-shop anywhere in the world opened in London* Strategic planning process introduced for key accounts* 25% increase in Aquasphere brand social media following - part of strategy to build brand awareness through… Show more Lead Sales and Marketing function for the Aqualung Group in the UK&I across the portfolio of brands in the watersports (scuba diving and swimming) market.Managing business transformation into global group businesses post pandemic and post Brexit.* 1st dual brand shop-in-shop anywhere in the world opened in London* Strategic planning process introduced for key accounts* 25% increase in Aquasphere brand social media following - part of strategy to build brand awareness through athletes, events and retail marketing Show less

Lead on all company sales activities, including UK National Accounts & Field Sales, plus International business. Sales team of 19, with 5 direct reports.Responsible for delivering multi-£m annual sales and contributing to company EBITDA performance.* Part of board team developing 3-year strategy plan for the business* Introduced strategic account planning process for top national accounts* Delivered best ever Jan & Feb sales prior to Covd-19

Helping SME's make the most of the opportunities for their business, through strategic planning & execution, lead generation & new routes to market, brand building, and sales training.I aim to keep it simple, cut through the clutter, and deliver tangible results for businesses looking to take the next step in their development or growth.

Working with internal and external stakeholders to put long term, strategic, account management principles & processes in place with an initial focus on the retail sector.ADI deliver customer engagement solutions through LED screen technology, content management systems (CMS) software and content production services.

Developed & implemented strategic sales plan to grow UK & international business, working with local and international distributor partners, to realise significant growth plans.• Established new distribution in Nordics, BeNeLux, Germany & Australia with 3-yr plan to deliver 3x sales revenue.• Introduced new “go-to-market” process, integrating product, marketing and sales to ensure timely delivery of sales tools to agents, and disciplined order & forecasting capture.• Developed and… Show more Developed & implemented strategic sales plan to grow UK & international business, working with local and international distributor partners, to realise significant growth plans.• Established new distribution in Nordics, BeNeLux, Germany & Australia with 3-yr plan to deliver 3x sales revenue.• Introduced new “go-to-market” process, integrating product, marketing and sales to ensure timely delivery of sales tools to agents, and disciplined order & forecasting capture.• Developed and negotiated formal trading agreements with sales agencies. Show less

Zyro are a brand owner (Altura) and distributor, operating largely in the cycling market.• Managed c.£10m turnover business with national retailers, Wiggle, Evans, Halfords, Chain Reaction & OCC.• Created fully costed strategic plan for resourcing & servicing growing national accounts business. Presented to and approved by company board.

Reporting to Country Sales ManagerManaged a team of six, responsible for the commercial relationships with the ten biggest sports retailers in the UK and Ireland.* Built, recruited and developed Key Account sales team structure from 3 to 6 people over 18 months.* Introduced strategic account management plans to the business.* Overhauled our approach to selling the brand to Intersport members.* Led the delivery sales launch event of Welsh Rugby product to 35 retailers ahead… Show more Reporting to Country Sales ManagerManaged a team of six, responsible for the commercial relationships with the ten biggest sports retailers in the UK and Ireland.* Built, recruited and developed Key Account sales team structure from 3 to 6 people over 18 months.* Introduced strategic account management plans to the business.* Overhauled our approach to selling the brand to Intersport members.* Led the delivery sales launch event of Welsh Rugby product to 35 retailers ahead of 2015 World Cup, resulting in 100% increase on previous orderbook.* Achieved c.60% revenue growth across Key Accounts in year one and further 35% growth in year two. Show less

Reporting to Reebok Brand Director and managing a team of three, this product marketing role was responsible for the ranging and go-to-market strategy, encompassing all elements of the marketing mix, for the sport side of the Reebok business across the UK&I plus the Benelux countries.• Managing interface and relationships with both EMEA regional and Global product and marketing functions.• Implemented new business processes and cross functional teamworking to address previous sales… Show more Reporting to Reebok Brand Director and managing a team of three, this product marketing role was responsible for the ranging and go-to-market strategy, encompassing all elements of the marketing mix, for the sport side of the Reebok business across the UK&I plus the Benelux countries.• Managing interface and relationships with both EMEA regional and Global product and marketing functions.• Implemented new business processes and cross functional teamworking to address previous sales decline.• Achieved double digit growth in the important Running category for SS’13 season. Show less

Coordinated product and marketing functions behind an aligned marketing strategy, with deliverable tools, to present to the sales teams for execution with retail customers.• Worked with internal and external stakeholders to ensure integrated brand marketing campaign was delivered for the adidas & Team GB partnership to achieve the objective of being the brand most synonymous with the London Games.• Achieved first ever direct commercial return on adidas sponsorship of Team GB (since… Show more Coordinated product and marketing functions behind an aligned marketing strategy, with deliverable tools, to present to the sales teams for execution with retail customers.• Worked with internal and external stakeholders to ensure integrated brand marketing campaign was delivered for the adidas & Team GB partnership to achieve the objective of being the brand most synonymous with the London Games.• Achieved first ever direct commercial return on adidas sponsorship of Team GB (since 1984) • Delivered £30m+ NSV orderbook with £m’s marketing investment above and through the line. Show less

Product marketing role working with a global business unit, local sales team and key retail customers to develop and market the best range for our market.• 4% growth for the Men’s Training category in a flat market, worth €60m+ p.a.• Developed and drove retailer focused marketing campaign to achieved no.1 brand share in all leading retailers. • Managed & developed two Category Managers.

Managed a number of key retail accounts including JD Sports & Shop Direct Group.Includes 6 month secondment as head of direct sales team - managing team of 9 direct sales executives.