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I am a skilled product strategist and leader of product management and business development, with a legacy in software development and systems engineering. My strength is in identifying new business opportunities, creating product strategies and plans to address them, and leading the execution on those plans with internal tech teams, key strategic partners, and go-to-market teams (sales, training, marketing). In both start-ups and global corporations, I have driven innovation and taken products from concept to global launch.Some of my key accomplishments include:- At Hibu, managing, and rapidly growing, a $280M+ portfolio of digital/mobile marketing solutions for SMBs spanning Websites, Search, Display and Social advertising- At Navteq/Nokia, built the first real-time location-based mobile ad platform; scaled it globally to billions of monthly impressions; used it to create a new ad-based licensing model for content for Navteq and Nokia- At Traffic.com, led the web and mobile apps and developed mobile and voice- based personalized traffic services; built a B2B suite of real-time traffic APIs integrating data from 1,000's of roadside sensors and GPS Probes in real time- At MapQuest, took over the website and built it into the #1 travel site in the industry while introducing a new agile-based development process to streamline innovation- At TMS, built and deployed the first large-scale GPS tracking and fleet management service, overcoming many big technical challenges, droving over $20M in new businessTo all of the challenges I take on, I bring technical understanding and business acumen, together with ability to see the big picture, create the long-term vision, and execute tactically to get there. Specialties: Product strategy, innovation, user experience, new product development, partnerships, location-based services (mapping, GPS, etc.), real-time processing, mobile advertising, SaaS
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Chief Product OfficerHibu Jul 2024 - PresentCedar Rapids, Iowa, Us -
Vp Product Strategy & DevelopmentHibu Jun 2023 - Jul 2024Cedar Rapids, Iowa, Us
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Avp, Digital Product ManagementHibu Inc Oct 2011 - PresentI manage the US product portfolio ($280M+ in annual revenue) of digital marketing services for SMBs (websites, reputation, search, display, mobile and social marketing), driving innovation, product development and product go-to-market strategy for the Hibu Digital business. My role is to maximize growth in revenue and margin for existing products, identify new business opportunities and gaps in our portfolio, and develop and launch new products to add to our growth trajectory.I work closely with internal teams across the organization to develop overall product strategies,create product specs and plans, build go-to-market plans, generate sales forecasts and P&L models and other business case components, and negotiate partnership and vendor agreements. I work with external vendors and partners, as well as internal technology teams, to bring these products to fruition.My team and I have driven over a 2X increase in our US SMB customer base for Search and Display advertising in the last year. We've also launched some new and unique social and mobile product offerings to expand our addressable market and market share with core customers.
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Director Of Advertising Product ManagementNavteq And Nokia Mar 2007 - Oct 2011At Navteq, I built a new product line and business around mobile location-based advertising, taking what became LocationPoint Advertising (LPA) from concept to launch and then building a global network of LPA affiliates. This introduced an entirely new business model into Navteq in the form of ad-supported map licenses, which became a key strategic focus for the company. [Nokia ultimately acquired Navteq, and this product was integrated into Nokia's mobile advertising.]To support the LPA business, I built a team of product managers and affiliate support staff who worked with customers such as Nokia, Garmin, Loopt, and Navigon as well as numerous RTB Networks, Wireless Operators and Automotive Tier1s. We built the LPA network to over 1B monthly ad requests across North America and Europe.I was heavily involved in all aspects of this line of business, including driving business and product strategy, creating ad platform products, doing deals with carriers, device manufacturers and publishers and selling the advertising service into large brand advertisers and agencies.
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Vice President Of Product ManagementNavteq And Nokia Nov 2004 - Mar 2007At Traffic.com, I led the development, launch and GTM for a broad suite of both Consumer and B2B services and built a Product Management organization to manage and support these products through the company's transition form startup to IPO to eventual acquisition.The key B2C service was the Traffic.com website, which I grew from its infancy to reach over 2M monthly uniques and 700,000 registered users and which enabled expansion of Traffic.com's ad sales into online. The core website was complemented by a cross-platform suite of mobile products across Mobile Web, Voice (IVR) and J2ME platforms which were launched on Verizon, Sprint, T-Mobile, AT&T and other carriers.Using content gathered from the Traffic.com roadside sensor network, plus probe data captured from GPS-enabled vehicles, I also launched a suite of B2B feeds and APIs to deliver real-time and predictive traffic information to a wide range of clients including Microsoft, Garmin, Comcast, AOL, OnStar and many others. These B2B products became a key source of revenue and distribution and were a key driver of the acquisition of Traffic.com by NAVTEQ. Across both the Consumer and B2B businesses, I was actively involved in sales, business development and partnerships relating to taking these products to market.
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Vice President Of ProductsAcuity Mobile (Aka Mobilecom Networks) Jan 2004 - Oct 2004UsAs VP of Products, I worked with the company founders to build a complete business, financial and product strategy and plan for this mobile search and advertising startup. I was then part of the core team who presented the plan to numerous tier one VC firms and a broad range of strategic partners to raise Series A financing. -
Director Of Business DevelopmentWebraska Jan 2003 - Jun 2004As Director of Business Development for North America for this European mobile navigation firm, I established and managed strategic relationships with system integrators, wireless carriers and enterprises. Ultimately, I became part of a partnership seeking to spin out the North American operation with VC funding. We developed a business plan, prospectus and presentation and proceeded to the Term Sheet stage before the company's Board backed out.
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Vice President Of TechnologyMapquest/Aol Jan 1996 - Oct 2001Denver, Co, UsAs VP of Technology, I led the MapQuest.com Core Technology, Consumer Products and B2B Products teams - up to 80 technical staff - through rapid growth, IPO and acquisition by AOL Time Warner. I provided strategic and organizational leadership, creating effective and efficient product development processes, guiding product strategy and execution, and managing a P&L center with a labor and capex budget of over $6MM annually. -
Systems Engineering ManagerOrbital Sciences 1995 - 1996Dulles, Va, UsAs Systems Engineering Manager for the transportation management group at Orbital Sciences, I led the specification, design and deployment of large-scale fleet management systems for the public sector - primarily large municipal and regional government agencies. This included developing responses to multi-million-dollar RFPs as well as working with internal technology teams and external partners to create unique and cost effective systems approaches. Orbital Sciences went on to win much of this new business and became an industry leader. -
Product Development ManagerTransportation Management Solutions (A Unit Of Westinghouse Electronic Systems) 1990 - 1995As Product Development Manager, I led the design, development and deployment of one of the first large-scale GPS-based fleet management systems in the US. This included leading in-house development of the CAD/AVL software, as well as managing subcontracts with Motorola and Trimble Navigation for development of communcations and GPS subsystems.
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Software & Systems EngineerWestinghouse Electronic Systems (Now P/O Northrup Grumman) 1982 - 1990As a software and systems engineer at Westinghouse Defense Systems (now part of Northrup Grumman) I started out developing real-time embedded software for tactical surveillance Radar systems, rose to technical team lead, and then moved on to a systems engineering role where I was responsible for overall software systems design and development for surveillance and air traffic control Radar systems for military and civilian customers.
Nick Hopkins Skills
Nick Hopkins Education Details
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The Johns Hopkins UniversityComputer Science -
Franklin & Marshall CollegePhysics
Frequently Asked Questions about Nick Hopkins
What company does Nick Hopkins work for?
Nick Hopkins works for Hibu
What is Nick Hopkins's role at the current company?
Nick Hopkins's current role is Chief Product Officer.
What is Nick Hopkins's email address?
Nick Hopkins's email address is ni****@****hoo.com
What is Nick Hopkins's direct phone number?
Nick Hopkins's direct phone number is +130197*****
What schools did Nick Hopkins attend?
Nick Hopkins attended The Johns Hopkins University, Franklin & Marshall College.
What are some of Nick Hopkins's interests?
Nick Hopkins has interest in Football, Casinos, Collecting Antiques, Exercise, Sweepstakes, Nascar, Home Improvement, Shooting, Reading, Gourmet Cooking.
What skills is Nick Hopkins known for?
Nick Hopkins has skills like Product Management, Strategic Partnerships, Mobile Devices, Mobile Applications, Location Based Services, Start Ups, Digital Marketing, Mobile Advertising, Product Development, Saas, Business Development, New Business Development.
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