Sound Culture is the company behind Multigroove, Hellbound, Gabberland, De Samenzwering and Ground Zero Festival and represents the true spirit of rave. Simple as that. Whether it is a streetparade in 2021, an illegal party in 1992, an outdoor summer event in 2023 or thousands of people in an abandoned warehouse in 2005. An unstoppable force of the underground, coming from the city of freedom: Amsterdam. The Netherlands’ longest running rave promoter. How come? Sound Culture always embraces the… Show more Sound Culture is the company behind Multigroove, Hellbound, Gabberland, De Samenzwering and Ground Zero Festival and represents the true spirit of rave. Simple as that. Whether it is a streetparade in 2021, an illegal party in 1992, an outdoor summer event in 2023 or thousands of people in an abandoned warehouse in 2005. An unstoppable force of the underground, coming from the city of freedom: Amsterdam. The Netherlands’ longest running rave promoter. How come? Sound Culture always embraces the future, but sticks to the values of the old school. Phone down, hands in the air. Show less

Managed the online channels and provided artist hospitality and event management services at 150+ events like Reaktor, Vault Sessions, Is Burning, Welcome to the Future, Awakenings, HYTE and Free Your Mind.

Q-dance hired me as a marketing manager for six events in Warehouse Elementenstraat in Amsterdam. Including a conference during the Amsterdam Dance Event. I was responsible for creating the marketing campaigns and managing the online channels.

Oversaw the development of a corporate brand identity for ID&T and a corresponding social media strategy. Worked as a project manager for the event Trance Energy which included stage hostings at Tomorrowland and Mysteryland, the development of an international tour concept and the release of two compilation CD’s and a merchandise collection.

Managed various projects, which included the opening of pop-up store in collaboration with Mary Go Wild, the compilation and release of four CD’s, the creation of a concept for a fan day which resulted in three sold out events with a capacity of 3000 visitors and the release of multiple merchandise collections. All these efforts were aimed at the return of Thunderdome’s annual festival which took place in 2017 after being absent for five years. It resulted in selling out 40.000 tickets within a… Show more Managed various projects, which included the opening of pop-up store in collaboration with Mary Go Wild, the compilation and release of four CD’s, the creation of a concept for a fan day which resulted in three sold out events with a capacity of 3000 visitors and the release of multiple merchandise collections. All these efforts were aimed at the return of Thunderdome’s annual festival which took place in 2017 after being absent for five years. It resulted in selling out 40.000 tickets within a few hours and my responsibilities were managing the social media accounts and assisting in the execution of the marketing campaign. Show less

Executed the production of 100+ livestreams of DJ sets on the Beatport Live platform, Twitch, Youtube and Facebook.

Assisted the senior managers and their artists with their day to day tasks.

Assisted the management of Thunderdome in growing its online presence with an online radio show, resulting in 60.000 followers in three years.

Coordinated the communication between eleven separate festival organizations and the headlining artists of their events.