Siyuan Hou Email & Phone Number

Canada

Shanghai, China

- Founding Team Member and Rapid Growth: Successfully cold-started the platform with a reach of 20,000 daily active users within the first month.- Comprehensive Marketing Strategy: Implemented a full-spectrum marketing strategy, including negotiating and onboarding collaborations with AI artists and creating impactful visual marketing materials.- Social Media Management: Built and maintained a robust social media presence across multiple platforms, ensuring high levels of engagement and active user participation.- Community Engagement: Effectively managed the user community, fostering a vibrant and interactive environment that enhanced user experience and platform loyalty.

Shanghai, China

- Social Media Marketing: Leveraged social media platforms for NFT project promotion, crafting compelling copy and creating promotional materials, including posters and videos, to boost engagement and interaction.- Artist Collaboration and Community Partnership: Orchestrated collaborations with artists and partnered with Web3 communities for project promotion, enhancing project reach and impact.- Content Development: Authored narrative backgrounds for projects and oversaw the design of NFT images, ensuring alignment with project themes and objectives.- Community Management: Administered the Discord community, planning and executing marketing activities to engage users and foster a dynamic community environment.

Beijing, China

- Educational Program Development: Led a team in designing and implementing over 10 museum-based educational courses for K12 students, tailored to customer needs. Developed comprehensive course materials, enhancing the learning experience around museums and cultural heritage.- Cultural Heritage Project Involvement: Actively contributed to the Beijing Dajue Temple heritage protection project. Responsible for researching, planning, and creating innovative tourism promotion plans, effectively communicating the project's value and significance.- Market Research and Brand Development: Conducted thorough market research on museum education products. Engaged with industry peers for insights and analyzed competitor offerings, strengthening the company’s brand and identifying unique features and benefits of our products.

Greater New York City Area

- Exhibition Assistance: Supported the 'Shahidul Alam: Truth to Power' exhibition, writing text labels and organizing the exhibits list. Managed 'Measure Your Existence' exhibition tasks including organizing exhibits lists and transcribing audio guides.- Public Education and Docent Training: Orchestrated public education activities for general audiences, including designing museum tour routes and content. Trained over 20 docents, enhancing visitor engagement and learning experiences.- VIP Guide Design and Audience Analysis: Created the museum’s VIP guide, providing professional explanations and insights. Conducted audience preference analysis and compiled reports on visitor behaviors to inform future programming.- Event Coordination: Managed the Member's Appreciation Event, handling tasks from writing acknowledgments and invitations to event organization.- Social Media Management: Responsible for posting program information on social media platforms and overseeing the program’s online presence, ensuring effective audience reach and engagement.

Master Of Arts - Ma, Visual Art Administration

Bachelor Of Arts - Ba, Art Theory