Nicki Betterbid

Nicki Betterbid Email and Phone Number

Director of SEO at PBJ Marketing @ PBJ Marketing
Nicki Betterbid's Location
Raleigh, North Carolina, United States, United States
Nicki Betterbid's Contact Details

Nicki Betterbid work email

Nicki Betterbid personal email

n/a
About Nicki Betterbid

Nicki Betterbid is a Director of SEO at PBJ Marketing at PBJ Marketing. They possess expertise in marketing communications, social media marketing, marketing, seo, customer service and 20 more skills. Colleagues describe them as "Nicole possesses that rare combination of high work ethic, leadership, and positive attitude that greatly benefits the company she works for. She is able to handle vast amounts of different projects at one time, while always being ready to help her fellow team members when needed. In addition, she is an absolute pleasure to work with and will do everything she can to ensure success for her projects, teams, and company as a whole." and "I worked with Nicole for about a year doing SEO work for Angular Marketing (then Virante, Inc.). A real go-getter from the start, Nicole took no time at all to get from learning the ropes, to being one of the most impressive members of our team. She would be an excellent addition to any company."

Nicki Betterbid's Current Company Details
PBJ Marketing

Pbj Marketing

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Director of SEO at PBJ Marketing
Nicki Betterbid Work Experience Details
  • Pbj Marketing
    Director Of Seo
    Pbj Marketing Aug 2023 - Present
    Washington, District Of Columbia, Us
  • Pbj Marketing
    Senior Seo Manager
    Pbj Marketing Oct 2021 - Aug 2023
    Washington, District Of Columbia, Us
    ⇸ Manages client SEO strategies, including content strategy, keyword research, link development, local SEO, technical SEO, directory management, conversion optimization, website management, and consulting⇸ Manages the SEO department including one direct report⇸ Develops overall strategy, processes, and structure for the SEO department⇸ Provides SEO reporting and KPIs⇸ Leverages data through tools such as Google Analytics, semrush, Moz, ahrefs, Google Search Console, and more.⇸ Conducts data analysis and KPI tracking⇸ Manages the finances of the SEO department⇸ In charge of hiring department team members⇸ Part of leadership team at PBJ Marketing
  • Marchex
    Senior Account Manager
    Marchex Jul 2021 - Oct 2021
    Seattle, Wa, Us
    ⇸ Manages all client communication for enterprise-level accounts.⇸ Leads client projects and initiatives.⇸ Provides data analytics for all accounts.⇸ Provides coaching and training for Account Coordinator.
  • Reunion Marketing
    Marketing Manager
    Reunion Marketing Nov 2019 - Jul 2021
    Cary, North Carolina, Us
    ⇸ Manages digital strategy and relationship for 40+ clients, including SEO, SEM, Display, VPR, and paid social ads.⇸ Conceptualizes and executes continued education for marketing team.⇸ Works with other departments to streamline communication, processes, and knowledge trainings.⇸ Leads individual and group trainings for client success, including trainings on Google Analytics, conversion optimization, client communication, and more.
  • Reunion Marketing
    Senior Marketing Consultant
    Reunion Marketing Oct 2018 - Nov 2019
    Cary, North Carolina, Us
    ⇸ Manages individual employees: provide one-on-one meetings, quarterly reviews, feedback, & coaching.⇸ Trains and assists Client Success Specialists on Reunion’s strategy & processes. ⇸ Develops client goals, strategy & prioritization of tasks.⇸ Manages client's overall digital marketing strategy including SEO, paid search, social media, and offsite SEO.⇸ Builds and cultivates long standing relationships with clients.⇸ Communicates monthly results to all clients & sits in on Client Success Specialist’s onboarding and review calls. ⇸ Leverage Google Analytics, Google Ads, and Facebook ads to grow leads & sales.
  • Reunion Marketing
    Marketing Consultant
    Reunion Marketing Jul 2016 - Oct 2018
    Cary, North Carolina, Us
    ⇸ Managed 25+ client's overall digital marketing strategy including SEO, paid search, social media, content, and offsite SEO.⇸ Provided in-depth analyses & recommendations to clients on marketing efforts based on data analysis.⇸ Conversion optimization & trend discovery.⇸ On-site & off-site SEO implementation, including directory management.⇸ Communicated regularly with all partners on strategy, results, and recommendations.⇸ Leverage Google Analytics, Google Ads, and Facebook Ads to grow leads & sales. ⇸ Project manager for projects across multiple departments.⇸ Co-Founder of professional development group: GETit.
  • Hive Digital, Inc.
    Senior Seo Analyst & Team Lead
    Hive Digital, Inc. Jun 2015 - Mar 2016
    Holly Springs, North Carolina, Us
    ⇸ Managed & oversaw a multi-million dollar account.⇸ Managed clients’ budget & SEO strategy.⇸ Monitored client's SEO strategy and trends.⇸ Created and distributed content.⇸ Oversaw quality assurance for all clients.⇸ Completed social media audits and recommendations.⇸ Conceptualized & implemented standard operating procedures.⇸ Managed a team of 6 people.
  • Hive Digital, Inc.
    Seo Analyst
    Hive Digital, Inc. Feb 2014 - Jun 2015
    Holly Springs, North Carolina, Us
    ⇸ Managed & monitored client’s SEO campaign.⇸ Executed link development strategies.⇸ Fulfilled monthly goals within specified timeline.⇸ Basic HTML & CSS implementation.

Nicki Betterbid Skills

Marketing Communications Social Media Marketing Marketing Seo Customer Service Social Media Teamwork Social Media Outreach Pop Culture Social Skills Management Search Engine Optimization Microsoft Word Powerpoint Team Leadership Online Marketing Highly Detail Oriented Project Management Versatile Writer High Pressure Environment Blogger Social Networking Organizational Effectiveness Efficiency Editing

Nicki Betterbid Education Details

  • University Of North Carolina Wilmington
    University Of North Carolina Wilmington
    Communication Studies

Frequently Asked Questions about Nicki Betterbid

What company does Nicki Betterbid work for?

Nicki Betterbid works for Pbj Marketing

What is Nicki Betterbid's role at the current company?

Nicki Betterbid's current role is Director of SEO at PBJ Marketing.

What is Nicki Betterbid's email address?

Nicki Betterbid's email address is ni****@****ing.com

What schools did Nicki Betterbid attend?

Nicki Betterbid attended University Of North Carolina Wilmington.

What skills is Nicki Betterbid known for?

Nicki Betterbid has skills like Marketing Communications, Social Media Marketing, Marketing, Seo, Customer Service, Social Media, Teamwork, Social Media Outreach, Pop Culture, Social Skills, Management, Search Engine Optimization.

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