Director Of Seo
Current
Aug 2023 - Present
AeroLeads people directory · profile
Nicki Betterbid Email & Phone Number
Director of SEO at PBJ Marketing
at
PBJ Marketing
1 work email found
@pbjmarketing.com
LinkedIn matched
✓ Verified August 2026
4 data sources
Profile completeness 100%
Current company
Role
Director of SEO at PBJ Marketing
Location
Raleigh, North Carolina, United States
Who is Nicki Betterbid? Overview
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Quick answer
Nicki Betterbid is listed as Director of SEO at PBJ Marketing at PBJ Marketing, based in Raleigh, North Carolina, United States. AeroLeads shows a work email signal at pbjmarketing.com and a matched LinkedIn profile for Nicki Betterbid.
Nicki Betterbid previously worked as Director of SEO at Pbj Marketing and Senior SEO Manager at Pbj Marketing. Nicki Betterbid holds Bachelor Of Arts (B.A.), Communication Studies from University Of North Carolina Wilmington.
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Email format at PBJ Marketing
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{first}@pbjmarketing.com
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Profile bio
About Nicki Betterbid
Nicki Betterbid is a Director of SEO at PBJ Marketing at PBJ Marketing. They possess expertise in marketing communications, social media marketing, marketing, seo, customer service and 20 more skills. Colleagues describe them as "Nicole possesses that rare combination of high work ethic, leadership, and positive attitude that greatly benefits the company she works for. She is able to handle vast amounts of different projects at one time, while always being ready to help her fellow team members when needed. In addition, she is an absolute pleasure to work with and will do everything she can to ensure success for her projects, teams, and company as a whole." and "I worked with Nicole for about a year doing SEO work for Angular Marketing (then Virante, Inc.). A real go-getter from the start, Nicole took no time at all to get from learning the ropes, to being one of the most impressive members of our team. She would be an excellent addition to any company."
Listed skills include Marketing Communications, Social Media Marketing, Marketing, Seo, and 21 others.
Current workplace
Nicki Betterbid's current company
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8 roles
Nicki Betterbid work experience
A career timeline built from the work history available for this profile.
Senior Seo Manager
⇸ Manages client SEO strategies, including content strategy, keyword research, link development, local SEO, technical SEO, directory management, conversion optimization, website management, and consulting⇸ Manages the SEO department including one direct report⇸ Develops overall strategy, processes, and structure for the SEO department⇸ Provides SEO reporting and KPIs⇸ Leverages data through tools such as Google Analytics, semrush, Moz, ahrefs, Google Search Console, and more.⇸ Conducts data analysis and KPI tracking⇸ Manages the finances of the SEO department⇸ In charge of hiring department team members⇸ Part of leadership team at PBJ Marketing
Oct 2021 - Aug 2023
Senior Account Manager
⇸ Manages all client communication for enterprise-level accounts.⇸ Leads client projects and initiatives.⇸ Provides data analytics for all accounts.⇸ Provides coaching and training for Account Coordinator.
Jul 2021 - Oct 2021
Marketing Manager
⇸ Manages digital strategy and relationship for 40+ clients, including SEO, SEM, Display, VPR, and paid social ads.⇸ Conceptualizes and executes continued education for marketing team.⇸ Works with other departments to streamline communication, processes, and knowledge trainings.⇸ Leads individual and group trainings for client success, including trainings on Google Analytics, conversion optimization, client communication, and more.
Nov 2019 - Jul 2021
Senior Marketing Consultant
⇸ Manages individual employees: provide one-on-one meetings, quarterly reviews, feedback, & coaching.⇸ Trains and assists Client Success Specialists on Reunion’s strategy & processes. ⇸ Develops client goals, strategy & prioritization of tasks.⇸ Manages client's overall digital marketing strategy including SEO, paid search, social media, and offsite SEO.⇸ Builds and cultivates long standing relationships with clients.⇸ Communicates monthly results to all clients & sits in on Client Success Specialist’s onboarding and review calls. ⇸ Leverage Google Analytics, Google Ads, and Facebook ads to grow leads & sales.
Oct 2018 - Nov 2019
Marketing Consultant
⇸ Managed 25+ client's overall digital marketing strategy including SEO, paid search, social media, content, and offsite SEO.⇸ Provided in-depth analyses & recommendations to clients on marketing efforts based on data analysis.⇸ Conversion optimization & trend discovery.⇸ On-site & off-site SEO implementation, including directory management.⇸ Communicated regularly with all partners on strategy, results, and recommendations.⇸ Leverage Google Analytics, Google Ads, and Facebook Ads to grow leads & sales. ⇸ Project manager for projects across multiple departments.⇸ Co-Founder of professional development group: GETit.
Jul 2016 - Oct 2018
Senior Seo Analyst & Team Lead
⇸ Managed & oversaw a multi-million dollar account.⇸ Managed clients’ budget & SEO strategy.⇸ Monitored client's SEO strategy and trends.⇸ Created and distributed content.⇸ Oversaw quality assurance for all clients.⇸ Completed social media audits and recommendations.⇸ Conceptualized & implemented standard operating procedures.⇸ Managed a team of 6 people.
Jun 2015 - Mar 2016
Seo Analyst
⇸ Managed & monitored client’s SEO campaign.⇸ Executed link development strategies.⇸ Fulfilled monthly goals within specified timeline.⇸ Basic HTML & CSS implementation.
Feb 2014 - Jun 2015
1 education record
Nicki Betterbid education
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University Of North Carolina Wilmington
FAQ
Frequently asked questions about Nicki Betterbid
Quick answers generated from the profile data available on this page.
What company does Nicki Betterbid work for?
Nicki Betterbid works for PBJ Marketing.
What is Nicki Betterbid's role at PBJ Marketing?
Nicki Betterbid is listed as Director of SEO at PBJ Marketing at PBJ Marketing.
What is Nicki Betterbid's email address?
AeroLeads has found 1 work email signal at @pbjmarketing.com for Nicki Betterbid at PBJ Marketing.
Where is Nicki Betterbid based?
Nicki Betterbid is based in Raleigh, North Carolina, United States while working with PBJ Marketing.
What companies has Nicki Betterbid worked for?
Nicki Betterbid has worked for Pbj Marketing, Marchex, Reunion Marketing, and Hive Digital, Inc..
How can I contact Nicki Betterbid?
You can use AeroLeads to view verified contact signals for Nicki Betterbid at PBJ Marketing, including work email, phone, and LinkedIn data when available.
What schools did Nicki Betterbid attend?
Nicki Betterbid holds Bachelor Of Arts (B.A.), Communication Studies from University Of North Carolina Wilmington.
What skills is Nicki Betterbid known for?
Nicki Betterbid is listed with skills including Marketing Communications, Social Media Marketing, Marketing, Seo, Customer Service, Social Media, Teamwork, and Social Media Outreach.
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