Nicki Elkin Email & Phone Number

Sydney, New South Wales, Australia

ACON’s Pride Inclusion Programs comprises three national not-for-profit membership-based support programs that drive LGBTQ inclusion: Australian Workplaces (Pride in Diversity), Australian Sport (Pride in Sport) and Australian Health, Human Services and Wellbeing services (Pride in Health + Wellbeing). This role oversees all training content, index processes across all three programs, data extraction, manipulation, reporting, and academic research partnerships.

Sydney, Australia

Pride Inclusion Programs are social inclusion initiatives of ACON. ACON’s Pride Inclusion Programs offer a range of services to assist employers, sporting organisations and service providers with all aspects of LGBTI inclusion. Pride in Diversity is the national not-for-profit employer support program for LGBTI workplace inclusion specialising in HR, organisational change and workplace diversity.

Sydney, Australia

Business Unit Manager of Medtronic Retail Division. Leads a team of 20 marketing and sales professionals, and is responsible for planning and implementing sales, marketing and product development programs, both short and long range, targeted toward existing and new markets within Australia and New Zealand.

Sydney, Australia

Development and implementation of marketing strategies to deliver sales and margin targets Range management New product development Direct reports – Trade Marketing Executive

Canberra, Australia

Lecturer / Unit Convenor ‘Internet Marketing’ Tutor ‘Introduction to Marketing’ Tutor ‘Introduction to Professional Communication’

Chorley, United Kingdom

Development and implementation of marketing strategies to deliver sales and margin targets Range management New product development Direct reports – 2 x Product Manager

Manchester, United Kingdom

Development and implementation of marketing strategies to deliver sales and margin targets Range management – life cycle management of over 3000 SKUsNew product development – developed and launched 11 new ranges (over 100 SKUs)Trade & consumer marketing communication into 3 marketsWeb development – developed corporate site, brand site plus 2 ‘microsites’Literature & POS development and production – all leaflets, price lists, catalogues including multi-brand corporate… Show more Development and implementation of marketing strategies to deliver sales and margin targets Range management – life cycle management of over 3000 SKUsNew product development – developed and launched 11 new ranges (over 100 SKUs)Trade & consumer marketing communication into 3 marketsWeb development – developed corporate site, brand site plus 2 ‘microsites’Literature & POS development and production – all leaflets, price lists, catalogues including multi-brand corporate catalogueConsumer research – planned and briefed research required to fit brand plans Trade marketing – multi channel and region, both national and customer specific activitySales strategy development – planning sales delivery through multi channel and region and developing all sales aidsBudget management – between £500k and £350k marketing budget paInvolvement in numerous cross-functional ‘corporate’ projectsAgency management – advertising, design, PR, web development agenciesDirect reports – Assistant Brand Manager, Trade Marketing Manager, Customer Support Co-ordinator, 2 x Designers Show less

Pwllheli, United Kingdom

Creation of brand guidelines for all communication of a family of brandsTrade & consumer advertising - via national trade pressPR – trade and consumer POS & Merchandising – multi channel and regionBudget Management - £750kAgency management – advertising, design, PR agenciesDirect reports – 2 x Designers

Nottingham, United Kingdom

Responsible for ‘Designer Frames’ categoryRange management – completed full range review of core and presbyope branded frames, successfully achieving margin increase of 5%Trend analysis – identifying trends in brands and products and sourcing products to matchBuying – working with suppliers to achieve margin and price targets Merchandising – involved in developing and rolling out new retail concepts Direct reports – Merchandising Manager, Marketing Assistant

Stoke-On-Trent, United Kingdom

Responsible for ‘formal tableware’ categoryDevelopment and implementation of marketing strategiesTrend analysis – identifying trends and developing product/marketing plans to exploit opportunitiesNPI – management of new product introduction process to ensure timely and effective product launchesForecasting new product sales and monitoring supply chain for year 1 of product launchRange management – range planning and lifecycle management of existing product… Show more Responsible for ‘formal tableware’ categoryDevelopment and implementation of marketing strategiesTrend analysis – identifying trends and developing product/marketing plans to exploit opportunitiesNPI – management of new product introduction process to ensure timely and effective product launchesForecasting new product sales and monitoring supply chain for year 1 of product launchRange management – range planning and lifecycle management of existing product rangesOperational management of design team Show less

Stoke-On-Trent, United Kingdom

Creation of brand guidelines – creation and enforcement of communication guidelines for a family of brandsLiterature production – all leaflets, price lists, catalogues (multi region)POS & Merchandising – multi regionMarket research Global promotional activity – development of a promotional calendar to cover tactical sales promotions, third party offers, new product promotion, direct mail promotions, establishing a network of affinity partners to run joint promotions Budget… Show more Creation of brand guidelines – creation and enforcement of communication guidelines for a family of brandsLiterature production – all leaflets, price lists, catalogues (multi region)POS & Merchandising – multi regionMarket research Global promotional activity – development of a promotional calendar to cover tactical sales promotions, third party offers, new product promotion, direct mail promotions, establishing a network of affinity partners to run joint promotions Budget Management – over £1MAgency management – various design, promotional, merchandising, & photography agencies plus print productionDirect reports – 3 x Marketing Communications Coordinators Show less

Northampton, United Kingdom

Trade promotion – developing ‘off the shelf’ promotional kits for the on-trade that met both customers’ and sales’ needsEvaluation of promotions to ensure optimised use of resourcesPOS, merchandising & incentives – developing all branded materials required for on-trade Developing multimedia sales collateral – web-based technology to replace traditional paper sales presentersAgency management – design, Promotional and web development agencies plus incentives suppliers and… Show more Trade promotion – developing ‘off the shelf’ promotional kits for the on-trade that met both customers’ and sales’ needsEvaluation of promotions to ensure optimised use of resourcesPOS, merchandising & incentives – developing all branded materials required for on-trade Developing multimedia sales collateral – web-based technology to replace traditional paper sales presentersAgency management – design, Promotional and web development agencies plus incentives suppliers and printersDirect reports –Marketing Services Assistant Show less

Master Of Marketing Communication

Mba, Business Administration And Management, General

Beng Hons, Mechanical Engineering