Fearless global music industry leader with 20+ years of experience delivering revenue growth through exceptional talent and product launches. Nicki is a renowned strategic thinker, a pragmatic problem solver who makes the impossible happen and a people leader who works across all levels of the organization. She’s passionate about identifying and delivering strategic opportunities for growth, be it driving ancillary revenue initiatives, forging strategic partnerships, or implementing operational improvements. Her business acumen has delivered phenomenal and sustained success stories by building individual brands proved by winning 500 industry leading awards over 20 years. Nicki’s personal strengths are in taking a value driven approach to everything she does: • Bringing passion, boundless energy and drive to everything she does.• Demonstrating grit and determination in a constantly evolving and innovating industry, • Being purposeful in moving forward, and inspiring that in others, • Harnessing her innate creativity, be that in creating marketing strategies, navigating operational challenges or creating diverse teams, and finally, • Leading with compassion and openness, working across organizational hierarchies to bring out the best in her teamsIn particular, she’s particularly proud of her abilities to:• Work with diverse stakeholders, challenging the status quo, balancing risks and taking others on the journey with her • Tenaciously champion new artists and create the right go-to-market strategy and teams to deliver their potential • Support legacy artists, helping to reinvent themselves and expand their reach over many years • Build high performing teams across the organization, from artists to operational teams by being an empathetic leader who inspires action and greatness in everyone she works with• Nurture extensive personal networks across the music, creative and media industries and to persuasively bring these to deliver extensive corporate value.• Break down barriers, advocating for inclusion and representation to deliver a truly multi-cultural organization that itself has driven extensive global cultural change. Over the last 20 years, Nicki has built a strong personal brand, with a reputation for excellence whose leadership has been repeatedly recognized in the industry receiving the Women in Billboard award for 5 consecutive years. 2017-2022.
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Chief Executive OfficerCocreateLos Angeles, Ca, Us -
Gm, Def Jam RecordingsDef Jam Recordings Jan 2021 - Jun 2022Los Angeles, California, United StatesOversaw label’s day-to-day operations, working with artists, managers, and staff to develop strategies and execute plans of behalf of the label’s diverse roster of global superstars and emerging talent - reinventing pop culture.Partnered with major radio companies including iHeart, CBS and Cumulus, creating marketing opportunities with artist roster to increase radio listenership.• Jay-Z - Grammy Awards - most nominated artist ever - 83 nominations, 24 wins - Billboard Awards - 35 nominations, 7 wins• Rihanna - only artist in history to produce 14 #1 singles and 32 Top 10’s on the Hot 100 chart from seven consecutive studio albums. - Grammy Awards - 33 Nominations, 10 wins - Billboard - 66 nominations, 12 wins• Justin Bieber - Billboard Hot 100 – 8 #1’s, 26 Top 10 Hits, 104 songs. - Released five #1 albums to date. In 2015, he had 3 tacks that landed #1, #2, and #3 on the UK singles chart, surpassing a record previously held by the Beatles and making Justin the first artist ever to accomplish such a feat. - Yummy 2020 - 340 reported adds at all formats in first week of release (Pop, HAC, Rhythm and Urban panel),surpassing Taylor Swift’s radio record. - The first artist to ever reach over 10 Billion views on VEVO. - 26 Billboard Awards, 18 American Music Awards, 23 Teen Choice Awards - 8 iHeart Radio Music Awards, 6 MTV Video Awards - 21 MTV Europe Music Awards (most ever for any artist) - Grammy Awards - 22 nominations, 2 wins; 1 Latin Grammy Award - 8 Juno Awards, 2 Brit Awards • Kanye West (Ye) - Grammy Awards - 75 nominations, 24 wins• Alessia Cara - Grammy Awards - 4 nominations, 1 win (Best New Artist) - Scars to Your Beautiful (multi-platinum)• Ludacris: Grammy Awards - 17 nominations, 3 wins (1 being Best Rap Album of the Year, 2007) • Logic: 1-800-273-8255 (multi-platinum) -
Evp PromotionDef Jam Recordings Mar 2018 - May 2021The first female executive to hold that title in the label's history. -
Svp PromotionDef Jam Recordings Mar 2014 - Mar 2017 -
Vp PromotionDef Jam Recordings Mar 2010 - Mar 2014 -
Director Of PromotionDef Jam Recordings Mar 2003 - May 2009 -
Promotion ManagerWhtz-Fm Z100 New York, New York 2002 - 2003
Frequently Asked Questions about Nicki Farag
What company does Nicki Farag work for?
Nicki Farag works for Cocreate
What is Nicki Farag's role at the current company?
Nicki Farag's current role is Chief Executive Officer.
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Nicki Farag
New York, Ny6umusic.com, gmail.com, umusic.com, universalmusic.com, defjam.com, defjam.com
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