There is so much untapped potential in small companies that can be realised with a little bit of help and inspiration. I love the challenge of working with people to identify how and why their brands or services are special and helping them communicate that to their target audience. In practical terms this means look at all areas of the marketing mix - starting with research (company, customer and market) before recommending target audience, positioning, messaging and pricing before we even look at communication. A strategic marketing plan built on the right foundations will always produce better results than a plan developed without that initial work.I have been working in marketing for more years than I care to remember - with roles at the Bristol Hippodrome, Kraft Foods (now Mondelez), Capital Radio and Leo Burnett.Specialties: Market and competitor analysis, marketing strategies, marketing plans - and more than anything helping companies to discover and communicate what is special about them and their products/services