Nicki Charles Email & Phone Number

United Kingdom

London Area, United Kingdom

London, England, United Kingdom

Marketing, leadership, customer centricity, transformation

London, England, United Kingdom

A member of the GI Executive Committee leading marketing strategy, planning and delivery and working closely with group stakeholders to drive growth, performance and transformation across the wider business.

London, United Kingdom

Co-led the launch of Reviti, designing and building the brand, customer value proposition, customer journeys, marketing campaigns, website, targeting strategy, PR strategy and customer communications.

Bexhill

Responsible for marketing and digital activity across all product lines and customer journeys, including acquisition, retention, e-commerce, PR, brand and customer journey insight and analysis.Led significant digital and marketing transformation, supporting the business to deliver triple-digit growth ambitions, and facilitate private equity investment and a subsequent IPO.

Responsible for online sales for the Life and General Insurance business during a period of substantial growth, as consumers shifted to price comparison websites and online.

Directed the operational launch of LV=’s car insurance scheme for Nationwide Building Society, including the set-up of a regional call centre and development of the end-to-end customer journey.

Following a range of management roles in operations, partnerships, claims, and customer service, led customer relations across the group, managing a team of c480 staff, and a key interface with regulators.Major initiatives include the set-up of a centralised Customer Relations Unit that brought together RBS, Churchill and Direct Line Group staff in a post-acquisition environment.