Nickie Rolle-Chu Email & Phone Number

San Francisco Bay Area

Built centralized Media Strategy & Planning team from concept to launch, including development of growth goals, business processes, best practices, integration of tools and platforms, and roll out timeline.~ Presented team services to top Executives across each of the company's major US markets: San Francisco, Albany, Connecticut, San Antonio and Houston~.

San Francisco, California

As a PSM, I lead a team of Platform Specialists who are responsible for analyzing, optimizing and providing strategic recommendations to improve performance and enhance the UA efforts of managed mobile apps, and to support growth within the Search Ads org. Our team executes end to end on Sales Operations and Strategy tasks for our Search Ads mobile app.

San Jose, California

Manage team of direct reports who are responsible for owning omnichannel media strategy development and fulfillment for large and small scale clients.Responsibilities include:~ Coach and collaborate with Operations and Sales team to develop strategic multi-product digital advertising proposals based on client needs and KPIs~ Partner with Marketing to.

San Jose, CA

As the Digital Fulfillment Manager, I am responsible for developing and implementing a vast array of workflows and best practices for a team of Digital Campaign Managers. As a team, our primary goal is to demonstrate and perfect an initiative of "Precise Fulfillment" by successfully strategizing, monetizing and analyzing all of the of the organization's.

San Jose, CA

 Developed, implemented and tracked monthly promotions to enhance user engagement, reach new target markets and grow the GDD subscriber base Developed and managed new strategic partnerships  Developed and executed digital display campaigns utilizing house advertising resources to promote GDD product and monthly promotions Tracked and analyzed.

Watsonville, CA

 Managed all internal email marketing campaigns including creative development, copy writing, subject lines, testing, QA, scheduling, execution and performance analysis Managed all affiliate email marketing campaigns, including product selection, creative development, product set up in online store, testing, scheduling and execution Managed active email.

2010- 2011: Program Manager- Email, eNews & SMS  Manage all scheduling, implementation, testing and reporting of all opt-in and custom targeted AdMail and newsletter sponsorships. Manage development and delivery of new custom Dealer newsletter program that was launched in April, including content management, list management, reporting, scheduling, testing.

National Campaign Analyst (Aug. 2007- Aug. 2008)National Media Planner (Jan. 2007- Aug. 2007) Worked with Client Services team and National online sales reps to research and fulfill all elements of RFP requests from agencies and clients, including targeted display ad placements, rotations, budget allocation, and sponsorship placements.  Developed and.

 Executed all aspects of Advertising sales, including market research, sales calls, setting appointments, campaign development, ad design, ad placement, advertising account maintenance and client retention Helped promote, launch and sell SJ Magazine’s “Best of the Bay” TV program by pitching the show to current clients and closing contracts for.

San Jose, CA

Sponsorship & Events Manager/ Advertising Sales Exec. Managed all Metro promotions: Coordinated community events to enhance exposure throughout the South Bay, assisted with circulation marketing, set up radio liaisons  Developed, coordinated and executed “Metro Night” business mixers every other week at different Bay Area venues to keep ongoing presence.

2003-2004: SJ Sharks/ SJ Stealth- Sales & Community Relations  Assisted in developing sales and marketing processes for the San Jose Stealth Lacrosse franchise prior to and throughout their 2004 inaugural season Researched and initiated contact with all local Lacrosse affiliated teams, leagues, clubs, and organizations with the purpose to build new.

Bachelor'S Degree

Mba

High School