Nickie Rolle-Chu Email & Phone Number

San Francisco Bay Area

Built centralized Media Strategy & Planning team from concept to launch, including development of growth goals, business processes, best practices, integration of tools and platforms, and roll out timeline.~ Presented team services to top Executives across each of the company's major US markets: San Francisco, Albany, Connecticut, San Antonio and Houston~ Managed, coached and developed Marketing Strategist in her role to ensure symmetry in our strategy concepts and presentation~ Collaborated with leaders across all US markets to develop comprehensive Media Strategies for top tier Advertising prospects~ Participated and presented in client facing Strategy pitch calls~ Leveraged partner tools to conduct research and provide custom consumer analysis and market spend insights for clients across all verticals

San Francisco, California

As a PSM, I lead a team of Platform Specialists who are responsible for analyzing, optimizing and providing strategic recommendations to improve performance and enhance the UA efforts of managed mobile apps, and to support growth within the Search Ads org. Our team executes end to end on Sales Operations and Strategy tasks for our Search Ads mobile app clients including but not limited to: client education and onboarding, client relationships and retention, developing Search product advertising strategy, campaign design and set up, performance analysis and reporting, strategic optimization recommendations and implementation, and conducting client facing comprehensive QBR presentations. The team also leverages a variety of internal and external Sales Enablement tools such as Tableau, Salesforce and App Annie to support client insights, retention and growth.

San Jose, California

Manage team of direct reports who are responsible for owning omnichannel media strategy development and fulfillment for large and small scale clients.Responsibilities include:~ Coach and collaborate with Operations and Sales team to develop strategic multi-product digital advertising proposals based on client needs and KPIs~ Partner with Marketing to develop, execute and measure omnichannel digital campaigns to promote internal media initiatives such as WishBook and online subscriber growth~ Provide campaign analysis and direction based on each client's performance against industry standards, ROI, ROAS and any other established target KPIs~ Manage the set-up, launch, optimization, reporting and retention for all Bay Area and NORCAL region digital sales, averaging $2-3 million in new revenue each month~ Develop, document, and implement all digital sales fulfillment workflows, processes, business rules and best practices~ Develop and conduct monthly sales trainings on various digital product and industry topics and best practices~ Attend monthly Advertising Leadership meetings and present/run trainings as needed for new or updated digital fulfillment workflows, processes and best practices~ Collaborate with cross functional digital leaders to assess and identify gaps in the fulfillment and campaign tracking processes, and revise relevant workflows as needed~ Track, analyze and report monthly key digital sales metrics to Advertising Leadership group

San Jose, Ca

As the Digital Fulfillment Manager, I am responsible for developing and implementing a vast array of workflows and best practices for a team of Digital Campaign Managers. As a team, our primary goal is to demonstrate and perfect an initiative of "Precise Fulfillment" by successfully strategizing, monetizing and analyzing all of the of the organization's advanced digital accounts. Each campaign boasts a dynamic mix of both O&O and out of network digital products, including display, mobile, video, search and social; representing both large and small scale buys from our Local Retail and Majors/National teams. Manage team of 14 Ops Campaign Managers, Analysts and Strategic AMs who are responsible for trafficking, managing, optimizing and providing analysis for all digital campaigns Work with the team to manage successful set-up and execution of all advanced campaign products, including Np.com/Y!/ Exchange network display, Np.com/Y!/Exchange mobile, Video, Email Marketing, Search, and Social Media Develop, document and manage implementation of all digital fulfillment workflows, business rules and best practices Present to and train the Advertising leadership team on all new digital fulfillment workflows and best practices as they are developed or revised Collaborate with other Digital Managers to assess and identify gaps in the fulfillment and campaign tracking processes, and revise relevant workflows as needed Collaborate with Denver Digital team on a weekly basis to identify, discuss and resolve gaps in the AdTaxi fulfillment systems and processes  Track, analyze and report key daily digital metrics and trends to the leadership group Work actively with my CM's and their aligned digital reps to analyze and implement optimizations for live campaigns Conduct weekly team meetings to keep Campaign Managers educated and updated on current Digital Fulfillment priorities, practices, protocols and expectations

San Jose, Ca

 Developed, implemented and tracked monthly promotions to enhance user engagement, reach new target markets and grow the GDD subscriber base Developed and managed new strategic partnerships  Developed and executed digital display campaigns utilizing house advertising resources to promote GDD product and monthly promotions Tracked and analyzed performance metrics and trends for the 4 GDD Bay Area regions Developed re-targeting campaigns to reach specific segments of engaged users Assessed needs/gaps within the product and manage the roll out and communication of new features and enhancements based on these needs Developed avenues to market new features to current/potential users Assisted in implementation of customer support best practices and response processes Worked with legal team to update deal terms as needed, and facilitating communication of those changes to the sales teams and their merchants

Watsonville, Ca

 Managed all internal email marketing campaigns including creative development, copy writing, subject lines, testing, QA, scheduling, execution and performance analysis Managed all affiliate email marketing campaigns, including product selection, creative development, product set up in online store, testing, scheduling and execution Managed active email database of 2 million users, create and manage segments for targeting campaigns, create and manage all list attributes, new subscribers and unsubs Developed and manage weekly detailed reporting system for all internal and affiliate email campaigns, including updated performance metrics, revenue tracking, list growth analysis, industry measurements and comparative campaign analysis  Researched and initiated new affiliate email partnerships within the industry to diversify product portfolio and keep new offers in rotation to meet quarterly revenue goals

2010- 2011: Program Manager- Email, eNews & SMS  Manage all scheduling, implementation, testing and reporting of all opt-in and custom targeted AdMail and newsletter sponsorships. Manage development and delivery of new custom Dealer newsletter program that was launched in April, including content management, list management, reporting, scheduling, testing and implementation.  Develop initiatives for enhancing relationships with current email subscribers and implementing creative ways to grow our lists and obtain new subscribers Research industry trends and develop ideas for new products and approaches to increase revenue through direct online marketing Played key role in launch and ongoing maintenance of new Got Daily Deals program, including back end set up and management of all pre-launch and post-launch promotional email marketing campaigns, reporting ,and analysis of performance metrics2008- 2009: Digital Media Planner Worked closely with sales reps, advertisers and agencies to develop custom RFP's for display advertising and email marketing campaigns based on customer needs assessment and budgeting requirements Worked closely with AdOps team and offshore design team to develop high quality display ads and email creatives to accompany all sold IO's Monitored pacing of all placements for campaigns in DFP and APT, optimizing and shifting budget as needed to ensure successful delivery Delivered detailed interim and final performance reports and summary analysis for all campaigns, including feedback on challenges and recommendations for future buys

National Campaign Analyst (Aug. 2007- Aug. 2008)National Media Planner (Jan. 2007- Aug. 2007) Worked with Client Services team and National online sales reps to research and fulfill all elements of RFP requests from agencies and clients, including targeted display ad placements, rotations, budget allocation, and sponsorship placements.  Developed and maintained close working relationships with all partner np.com site contacts to help ensure efficient, quality submissions from them on all RFP’s Managed all Insertion Orders processes from inception to execution Managed optimization, reporting and performance analysis for all digital campaigns Monitored ongoing digital campaign performance, ensuring all campaigns were executed properly and according to client expectations Developed strategic analysis of campaigns and presented recommendations for future media plans to Media Planners.  Generated weekly, monthly and final campaign reports utilizing display ad serving systems including DART, Atlas DMT, OpenAdStream, or Mediaplex Executed special projects involving quantitative analysis, industry research and strategy development

 Executed all aspects of Advertising sales, including market research, sales calls, setting appointments, campaign development, ad design, ad placement, advertising account maintenance and client retention Helped promote, launch and sell SJ Magazine’s “Best of the Bay” TV program by pitching the show to current clients and closing contracts for commercial spots Developed Marketing/Sales material to promote upcoming print and TV advertising packages to current and potential clients

San Jose, Ca

Sponsorship & Events Manager/ Advertising Sales Exec. Managed all Metro promotions: Coordinated community events to enhance exposure throughout the South Bay, assisted with circulation marketing, set up radio liaisons  Developed, coordinated and executed “Metro Night” business mixers every other week at different Bay Area venues to keep ongoing presence in the community  Managed all Metro sponsorship and trade accounts: utilized trade partnerships to increase local awareness of Metro’s involvement in the community, researched and initiated new sponsorship opportunities for local events catering to target market Managed Metro Foundation fundraising program by developing ways to generate money back into the foundation on an ongoing basis Coordinated and executed Metro special events, including “Best Of” VIP Party, Company Holiday Party, Cinequest VIP Party, and Metro’s 20th Anniversary Party Designed and implemented an email marketing program to market Metro news and events to our user base, developed and executed all email communications Developed relationships w/ local business associations and media including radio stations, Chambers of Commerce, Business Associations, San Jose Convention & Visitor’s Bureau, and others as a means to obtain new contacts and business leads

2003-2004: SJ Sharks/ SJ Stealth- Sales & Community Relations  Assisted in developing sales and marketing processes for the San Jose Stealth Lacrosse franchise prior to and throughout their 2004 inaugural season Researched and initiated contact with all local Lacrosse affiliated teams, leagues, clubs, and organizations with the purpose to build new relationships, develop new fans  Assisted in creation of all sales packages and marketing materials to promote the team and drive individual, group, and season ticket sales  Coordinated Stealth promotions and player appearances at local schools, league tournaments, restaurants and community events to build exposure2002: SJ Earthquakes- Sales & Community Relations  Assisted in developing sales and marketing processes for the San Jose Earthquakes team for their 2002 season Researched and initiated contact with local soccer affiliated organizations and events with the purpose to build new relationships, get new community exposure, and develop new fans  Assisted in creation of all sales packages and marketing materials to promote the team and drive individual, group, and season ticket sales

Bachelor'S Degree

Mba

High School