Nicki Purcell Email & Phone Number

Plano, Tx, Us

San Antonio, Texas, Us

I serve as a passionate advocate for inclusivity, leveraging cutting-edge technology to transform experiences for individuals of all abilities. My work focuses on bridging digital divides and ensuring that technology serves as an enabler rather than a barrier.I spearhead initiatives that harness AI, data-driven solutions, and innovative tools to enhance accessibility and improve the quality of life for Morgan's members and visitors of their 5 Ultra-Accessible entities.

Dallas, Texas, Us

Championed Insite's mission of humanizing technology that contributes and keeps up with an evolving world. Created value for partners with custom solutions that reduced costs, increased revenue and evolved their digital footprint.

Plano, Tx, Us

Led the diversification of Lifeblue's client services, adding digital marketing and product delivery to the broad-ranging menu that was built on expertise in digital strategy and web design. Key accomplishments: Lifeblue was honored by the SMU Cox School of Business as one of the top 100 fastest-growing privately held companies in North Texas. Lifeblue also was named one of the top 100 Best Places to Work by the Dallas Business Journal.

Dallas, Tx, Us

Promoted to lead the digital transformation for The Dallas Morning News to meet the challenges of a mobile-first world, delivering against the consumer product experience, growth in audience market share, including print and digital subscription sales.Responsible for gaining new forms of revenue across the digital landscape, including but not limited to affiliates programs, sponsorship of digital products, eCommerce platforms and member based recurring revenue. Develops third party content partnerships and stewards investment decisions to compete with new forms of competition.Impact highlights include...Contributed to increase in YOY EBITDA growth; Delivered an increase in profit margin for the acquisition channel for the first time in 5 years; Helped drive increase in unique visitors and ad impressions to deliver seven figure incremental digital revenue; Shifted consumer perception from "newspaper" company to digital company, reaching a younger audienceReported to CEO.

Dallas, Tx, Us

Recruited based on expertise in mobile technology, consumer markets and operations to oversee all things digital as company was facing huge market shifts. Revenue, expense and operating responsibility for everything The Dallas Morning News publishes through digital sites and applications. Achieve digital audience goals on all platforms, evolving and continuously improving the consumer experience and reaching revenue goals across digital products. Responsible for evaluating new technology that enhances consumer engagement with what is published online.Impact highlights include...Securing significant board investment to overhaul digital portfolio leading to increase in audience engagement; Sunset several native apps, social media channels and a site while growing unique visitors, page views, ad impressions and local market reach; Decreased cost per acquisitionReported to CEO.

Espoo, Southern Finland, Fi

Roles of increasing responsibility, ultimately as officer in the company reporting to president and driving programs to improve Nokia’s market position through cost, quality and customer satisfaction. Also serving as part of the North American Leadership Team and an officer in the company, I provided direction to Nokia’s holistic strategy, which included product ranging and distribution channels that focus on the size and scope of personnel and third-party vendors.Assigned to develop customer care strategy for North America, including customer programs supporting hundreds of millions of dollars in revenue across all major mobile carriers. Delivered device quality data to the organization to impact product design decisions. Impact highlights include...Achieved significant reduction in buyer's remorse rate for products sold through operators, achieving all time highest OEM rating on an operator scorecard for collaborative operations; Saved millions in repair cost avoidance in one program aloneReported to President, Nokia, North America.

Espoo, Southern Finland, Fi

Led the team responsible for online sales in the direct (NokiaUSA.com) and indirect (iDealer) channels. Work directly with customers, marketing, logistics and IT to ensure Nokia revenue is maximized across the online ecosystem. Contribute to roadmap decisions, with forecasting and planning responsibilities by sell-out partner.Impact highlights include...Grew online revenue YOY, including gross margin, despite a decline in company market share and resources; Achieved unprecedented unlocked non-carrier phone market share, built the global online sales platformReported to the Vice President of Sales and Marketing

Espoo, Southern Finland, Fi

Consumer marketing lead responsible for development and execution of marketing plans that drive sell through of Nokia products and services, while balancing brand objectives. Manage agency and vendor relationships, as well as influence the global operational ways of working and digital fluency.Impact highlights include...Prevention of channel cannibalization; Double digit increase in operating efficiency across agency managementAdditional roles at Nokia included: Head of Online Marketing, Channel Marketing Manager, and Ad Campaign and Product Launch ManagerReported to the Chief Marketing Officer.

Ai & Machine Learning Certification, Information Technology

Sulzberger Leadership Program, Fellowship

Digital Marketing Executive Education

Graduate Marketing Certificate, Marketing

Bachelor Of Journalism, Marketing, Business