In my role as Digital Marketing Manager at Amplify HR Management, I am focused on driving growth and engagement through digital marketing strategies, including website optimization, SEO, SEM, and content marketing. I’m excited to contribute to the redesign of our website, the launch of PEO-focused content, and the implementation of campaigns to boost online visibility and brand recognition. Stay tuned as I work to create impactful results!

I founded Clicking Awesome, an evolution from North Shore Computer Consultants and Irmo Marketing, with a mission to empower SMBs to excel in their marketing efforts and achieve sustainable business growth. Over the past 23 years, I've partnered with a diverse range of clients across industries such as financial services, legal, real estate, senior care, and hospitality, delivering customized digital marketing solutions that include social media strategy, website design, and content marketing.My work involves providing one-on-one coaching to business owners, equipping them with the knowledge and tools needed to harness the power of digital marketing platforms effectively. Additionally, I've led numerous workshops, webinars, and speaking engagements to educate fellow marketing professionals on the latest trends and best practices, contributing significantly to the growth and development of the marketing community.At Clicking Awesome, I've developed and implemented innovative marketing campaigns that seamlessly integrate branding, SEO, and digital advertising. These efforts have consistently driven increased traffic and leads for our clients, helping them achieve their business goals.

As the Head of Marketing at Alpha Mortgage, a well-established regional mortgage lender, I led comprehensive marketing initiatives designed to enhance brand visibility, drive client acquisition, and strengthen partnerships with real estate professionals. My role encompassed a wide array of responsibilities, from digital transformation to loan officer training and consumer education.During my tenure, I revolutionized our digital marketing strategy, overseeing the revamp of our website and ad designs to significantly boost engagement and brand recognition. I orchestrated tailored marketing support for 50 loan officers, delivering customized materials that played a crucial role in client acquisition and retention.A key aspect of my role involved conducting in-depth CRM training for loan officers and real estate agents, empowering them to effectively communicate Alpha Mortgage's unique value proposition. I also pioneered strategic content creation and social media management initiatives that greatly enhanced our market presence.Understanding the importance of a cohesive brand message, I fostered synergy between our marketing initiatives and the needs of our loan officers, ensuring consistency across all channels. Additionally, I crafted a variety of educational print assets branded to Alpha Mortgage, including the “Home Buying Guide,” “Reverse Mortgage Guide: The Best Way Forward Was in Reverse,” and “33 Ways to Sell Your Home,” among others, all aimed at educating and empowering our clients and partners.

As the Vice President of Channel Marketing at Guaranteed Rate, I was responsible for driving strategic partnerships and overseeing marketing initiatives that supported our real estate agent partnerships. Collaborating closely with company executives and stakeholders, my primary objective was to grow our referral and purchase mortgage business by maximizing channel growth and deepening agent engagement.I led the marketing efforts for Agent Advantage, our real estate agent partnership channel with 110,000 registered users, focusing on increasing capture rates, enhancing retention, and fostering continuous engagement. This was achieved through comprehensive educational initiatives, coaching, CRM training, lead generation, and tailored marketing strategies.One of my key accomplishments was the creation of a private Facebook group that grew to over 2,000 members in just six months. This platform delivered high-quality, relevant content to agents, keeping Guaranteed Rate top of mind and fostering long-term relationships between our loan officers and referral partners through specialized guides, coaching videos, and educational campaigns.Additionally, I oversaw a wide range of agent-facing projects, including the management of creative teams, video production, automated marketing through CRM platforms (Red Arrow Connect / Total Expert), email marketing, SEO, and digital marketing. My role also involved maintaining our media planning and communications strategy, coordinating with print vendors, organizing tradeshows, and managing industry memberships.

As the Marketing Director at Alpha Mortgage Corporation, I managed and cultivated multiple internal brands, including Alpha Mortgage Corporation®, Alpha Mortgage Advantage®, and Reverse Mortgage Value™, each with distinct marketing, advertising, and compliance standards. My efforts were pivotal in expanding our digital footprint, resulting in a 275% increase in inbound traffic and a 730% surge in internet lead generation within just three months.I developed and launched a social media and video-enhanced lead generation system that generated over $40 million in opportunities in just 30 days. My role required close collaboration with Sales, Operations, and Executive teams to ensure the seamless integration of strategies and tools, including CRM (Surefire), Intranet (SharePoint), Performance Reviews (Performance Culture), and Operations & Sales Tools (Simple Nexus, Sales Boomerang, Encompass, List Reports).Additionally, I cultivated strategic relationships with new construction builders, communities, realtors, and local businesses, solidifying my reputation as a marketing leader. I was instrumental in the creation and distribution of our internally sourced realtor-facing quarterly magazine, “Beyond Alpha,” and played an active role as a sponsor or event holder in over 10 major local events.

At 101 Mobility, a $50+ million international medical and healthcare equipment franchise system, I was brought on board to lead the marketing direction and address the specific needs of our franchisees across the U.S., Puerto Rico, and Canada. My primary focus was on driving strategic marketing initiatives that would enhance brand visibility, streamline operations, and support franchisee growth.I directed a 5-person marketing department, overseeing all marketing functions and providing strategic leadership that significantly reduced our dependence on external vendors. This shift resulted in over $250K in annualized savings and provided a tactical advantage through the optimization of our internal systems.In my role, I developed and implemented a comprehensive marketing strategy that encompassed email marketing, banner ads, PPC advertising, print advertising, video, social media, and trade shows. I successfully overhauled our PPC program, managing a budget exceeding $1M annually, and increased exposure, traffic, and sales impact through online awareness programs. This led to an impressive $5.3M in one-month sales, far surpassing our targets.Supporting a network of 65+ franchisees, I played a key role in a multi-national advertising campaign, consolidating ad spend into a company-sponsored ad buy that reduced costs and optimized landing pages for higher conversion rates. My responsibilities extended to driving the overall marketing strategy, managing digital marketing systems, identifying new market opportunities, conducting market research, and supporting both branding and business/franchise development.

After just 5 months as Digital Marketing Manager, I was promoted to Marketing Director for In Home Personal Services, a $50M+ home senior care agency and franchise network. In this role, I led a comprehensive marketing strategy that spanned digital marketing, market research, customer insights, client experience, and creative direction, among other areas.I spearheaded significant digital improvements, including the redesign of our website, enhancement of user experience, and the creation of new video assets and educational materials. These efforts were particularly focused on advocating for seniors facing disabilities, mobility challenges, and declining health, aligning with our mission to provide compassionate care.I also directed a ten-person creative team tasked with building a robust content library that strengthened our brand positioning and supported the expansion of our franchise network in Illinois, Texas, and Florida. My leadership in these areas was instrumental in driving the company’s growth and ensuring consistent, high-quality marketing support across all platforms.

As the Senior Online Marketing Manager at Cartridge World, a top 100 global franchise in the $80 billion remanufactured ink and toner market, I played a pivotal role in transforming the company’s digital marketing strategy. With 1,600 stores worldwide, my efforts were focused on enhancing online visibility and driving sales performance across North America.I developed and implemented a comprehensive digital marketing plan that included a robust social media strategy and a streamlined digital shopping experience. This included leveraging Google My Business for local search optimization, integrating Google Shopping and Amazon FBA for direct product sales, and launching innovative PPC campaigns that directed traffic to our value proposition online, such as the successful save30percent.com campaign.Beyond my hands-on work, I became a national speaker and trainer at various ink and toner conferences, where I championed the adoption of video, educational content, and environmentally-conscious sales techniques among franchisees. My contributions were instrumental in strengthening the brand’s market position, ultimately leading to the company’s acquisition by a new investor.

As a freelance marketing consultant with Irmo Marketing, I dedicated myself to helping small businesses achieve significant growth by optimizing their web presence and implementing effective local marketing strategies. My focus was on delivering comprehensive digital solutions that included responsive website design, social media management, and other online efforts tailored to meet the unique needs of each client.Throughout my time with Irmo Marketing, I worked with hundreds of local businesses, providing a wide range of services, including website development, photography, video production, and the creation of print collateral. I also specialized in setting up and optimizing Google My Business profiles, implementing call tracking systems, and managing PPC, SEM, and SEO campaigns to drive traffic and increase conversions.My work was instrumental in helping these businesses enhance their visibility, attract more customers, and ultimately achieve their growth objectives. By offering a holistic approach to digital marketing, I empowered local businesses to compete more effectively in an increasingly online marketplace.

As a Sales Account Manager at AT&T, I was responsible for managing a portfolio of over 1,200 accounts. My primary focus was on driving sales growth, reducing churn, and ensuring customer satisfaction across a range of complex telecommunications products and services.I excelled in growing my accounts by offering tailored solutions that included data lines, telephony services, POTs, Centrex, VOIP, T1, and T3 lines. My ability to understand and meet the specific needs of each client allowed me to consistently exceed sales targets month after month.One of my proudest achievements was being awarded for 100% customer satisfaction in surveys, a testament to my commitment to providing exceptional service and building strong, long-lasting relationships with my clients. My success in this role contributed to the overall growth and retention of AT&T's customer base, reinforcing the company’s reputation as a leader in the telecommunications industry.

During my tenure at Abt Electronics, a premier family-owned retailer of high-end electronics and home appliances, I contributed to the store's reputation as a top destination for luxury consumer products. Leveraging my deep understanding of the luxury market, I excelled in delivering exceptional customer experiences, offering expert product knowledge, and providing personalized solutions tailored to the unique needs of our discerning clientele.My role involved not only driving sales but also fostering long-term customer relationships through unparalleled service and attention to detail. My ability to connect with customers and understand their specific requirements played a key role in enhancing Abt's reputation in the highly competitive retail landscape.I also applied my extensive training expertise to help elevate the performance of the sales team, ensuring that we consistently met and exceeded customer expectations. My contributions were instrumental in maintaining Abt Electronics' position as a leader in the industry, known for exceptional quality, service, and innovation.