Nicki Soffe work email
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Nicki Soffe personal email
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Nicki Soffe phone numbers
As a strategic B2B marketing leader, I’ve focused on driving successful go-to-market strategies across the Asia Pacific region, with a proven track record of accelerating growth, increasing brand visibility, and building strong market presence in industries like fintech, SaaS solutions, and cloud communications. I also have a passion for building and leading high-performing marketing teams, fostering collaboration, and aligning cross-functional efforts to achieve strategic business goals.Areas of Expertise· Marketing Strategy Development· Content Strategy & Creation· Partner Marketing· APAC Market Knowledge· Customer Acquisition & Retention· Team Leadership & Management· Localization & Regionalization· Campaign Development & Execution· Stakeholder Engagement· Start-up & Scale-up MarketingCountries covered: Australia, China, Hong Kong, India, Japan, Korea, Taiwan and ASEAN.I am a member of the Institute of Digital and Direct Marketing and the Marketing Institute of Singapore. I also serve as a volunteer for Project Pari, a service project of Zonta International, helping teenage girls from low-income families by providing financial assistance, life skills training as well as career and education advice and support.I’m now looking for my next adventure as a marketer. If you need a strategic marketer who can take your marketing to the next level and accelerate your business in APAC, let's connect. I'm open to both full-time and fractional roles.
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Fractional MarketerKairo MarketingSingapore
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Fractional Marketing LeaderKairo Marketing Oct 2024 - Present
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Marketing Director, ApacThought Machine Oct 2021 - Oct 2024London, England, GbInitiated the formulation of Thought Machine's marketing strategy in the APAC region, effectively aligning conference sponsorships, partner marketing initiatives, and proprietary events with comprehensive digital and social media campaigns. -
Head Of Marketing, Asia & Japan, Linkedin Talent SolutionsLinkedin 2021 - 2021Sunnyvale, Ca, UsLed field marketing for LinkedIn Talent Solutions across Asia and Japan focussed on expanding LinkedIn's footprint within our customer base in Asia and building market presence in Japan through targetted high-touch engagement and ABM programmes as well as content-driven programmes and sales enablement. -
Head Of Marketing, Apac, Glint (Now Part Of Linkedin)Linkedin 2020 - 2021Sunnyvale, Ca, UsLaunched Glint across the APAC region building demand generation programmes to drive sales pipeline and working with wider LinkedIn organisation to build deeper relationships with our customers.
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Senior Director, MarketingCybersource 2018 - 2019Foster City, Ca, UsLed solutions marketing and field marketing across Asia-Pacific for Visa's CyberSource eCommerce payment and fraud management solution focussed on driving growth in both the merchant and acquirer communities. -
Marketing & Product Marketing Director, ApacArkadin 2016 - 2018Led the marketing and product marketing team across APAC, driving demand generation, customer retention and customer adoption as well as launching new products and solutions into the APAC market.
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Head Of Marketing, ApjSolidfire, Now Part Of Netapp 2015 - 2016Boulder, Colorado, UsLed the marketing charge to make data centres across the region #FueledbySolidFire. In other words, building marketing programmes in APJ for SolidFire's all-flash storage systems built for the next generation data centre. Creating brand awareness and driving demand generation through a full range of marketing activities including events/tradeshows, digital, content marketing, PR/AR and partner marketing.SolidFire was acquired by NetApp in February 2016. -
Head Of Marketing, ApacAnaplan 2014 - 2014Miami, Florida, UsJoined rapidly growing business to build marketing function in Asia Pacific as Anaplan entered its second year of operations in Asia Pacific. -
Director Of Marketing, Apj, Sungard AvantgardSungard 2008 - 2013Wayne, Pa, UsDirected the marketing strategy for AvantGard solution suite targeted at the corporate segment across the Asia Pacific region including China, Japan and ANZ. -
Marketing Manager, Asia PacificSungard 2006 - 2008Wayne, Pa, Us
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Regional Product Marketing ManagerReuters Asia 2002 - 2006Toronto, On, CaResponsible for product marketing for Reuters premium financial desktop product across the Asia Pacific region. -
Product Manager/Senior Product ManagerReuters Asia 1998 - 2002Toronto, On, Ca
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Senior Account Manager/Account ManagerReuters Asia 1995 - 1998Toronto, On, CaPromoted to Account Manager after one year in Client Training position. Promoted to Senior Account Manager in less than two years.
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Customer Relations ExecutiveReuters Asia 1994 - 1995Toronto, On, CaProvided client training for over 20 non-Japanese client sites as well as providing support for English-speaking users at other clients.
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Client Training ExecutiveReuters Asia 1992 - 1994Toronto, On, Ca• Provided client training for both English & Japanese speaking users at over Japanese client sites in London• Co-ordinated user training for large installations providing training, on-site support, user documentation etc. as well as on-going support and training of clients
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Business AdministratorReuters Asia 1991 - 1992Toronto, On, CaSales administration support for Japanese clients including co-ordination of installation and training as well as billing and support issues.
Nicki Soffe Skills
Nicki Soffe Education Details
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Soas University Of LondonJapanese & Economics -
The Institute Of Direct And Digital MarketingIdm Postgraduate Diploma In Digital Marketing (Pg Dip Digm)
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The Marketing Leadership MasterclassDistinction
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S.I. Newhouse School Of Public Communications At Syracuse UniversityAdvanced Social Media Strategy Certificate
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AccaDiploma In Financial Management
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Securities Institute Of AustraliaDiploma In Financial Markets
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The Red Maids' SchoolA Levels/O Levels
Frequently Asked Questions about Nicki Soffe
What company does Nicki Soffe work for?
Nicki Soffe works for Kairo Marketing
What is Nicki Soffe's role at the current company?
Nicki Soffe's current role is Fractional Marketer.
What is Nicki Soffe's email address?
Nicki Soffe's email address is ns****@****ail.com
What is Nicki Soffe's direct phone number?
Nicki Soffe's direct phone number is +164649*****
What schools did Nicki Soffe attend?
Nicki Soffe attended Soas University Of London, The Institute Of Direct And Digital Marketing, The Marketing Leadership Masterclass, S.i. Newhouse School Of Public Communications At Syracuse University, Acca, Securities Institute Of Australia, The Red Maids' School.
What are some of Nicki Soffe's interests?
Nicki Soffe has interest in Poverty Alleviation, Children, Education, Disaster And Humanitarian Relief.
What skills is Nicki Soffe known for?
Nicki Soffe has skills like Leadership, Product Marketing, Direct Marketing, Field Marketing, Marketing Management, Pragmatic Marketing, Stakeholder Management, Strategic Partnerships, Salesforce.com, B2b, Cultural Diversity, Account Management.
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