Nicki Whiteman Email & Phone Number

London, United Kingdom

Leading on all external communications for start-up charity alliance with a bold aim - to halve childhood obesity in the UK by 2030.

No matter what size budget you have, or who you are, everyone deserves great talent working on their brief - so we set about trying to make that happen.We call it ‘creative equality’.We’re for embryonic brands and organisations, brands on a budget, or brands not getting their fair share of attention or affection inside big corporations.

London

The Institute for Teaching is a graduate school for teachers founded in 2017. This Executive role held responsibility for public affairs, communications, PR, digital and stakeholder engagement. The organisation merged to become Ambition Institute in Jan 2019.

Newbury, Berkshire

Achievement for All is the leading provider of improved education for the one in five children in the UK who are falling desperately behind at school. As Chief Communications Officer I am the Executive Board member responsible for all aspects of PR, Sales and Marketing (including digital), Events, Brand Management, Fundraising, and Internal Communications.Key Achievements:• Introduced a high impact, commercial, and tailored marketing and communications strategy• Recruited an extremely competent, dynamic and energetic team of marketing, sales and communications personnel to the charity at modest salaries in a competitive market place.• Led a complete rebrand including a total redesign of the website and development of a new logo• Introduced a positive constructive challenge to the Executive and Trustee Boards that resulted in increased focus on what was important, and creating a change culture across the charity• Created clear and concise messaging that explained to everyone what the Charity did in a very short time - this had not been achieved within the previous 4 years.• Produced the first comprehensive and professional marketing plan for the charity improving ROI and dramatically reducing acquisition costs• Lead a vibrant, productive and focused team that consistently deliver• Completely revamped the planning and use of events from a ‘scatter gun’ to a ‘sniper riffle’ approach• Successfully secured a number of national awards including "Education Investors Award" for a 2nd consecutive year• Using my extensive media network, I have taken positive coverage from 600k to 24 million in 18 months (print and broadcast)• Secured the support of and owned relationships with a number of high profile Ambassadors from fashion and sport• Developed a library of positioning statements and introduced a crisis communications plan• Led a positive change in the culture of the charity from the top down

Berkshire

The Atomic Weapons Establishment (AWE) is responsible for the design and manufacture of warheads for the United Kingdom's nuclear deterrent. Key Achievements• Led a fresh and proactive approach to media engagement resulting in a considerable leap in positive coverage in my first three months. (AWE had not enjoyed positive coverage at 60% since the 1990s.)• Handled all reactive responses to media and external stakeholders working closely with, and according to guidance from the Ministry of Defence during periods of significant pressure including anti-nuclear protests.• Delivered effective and damage limiting crisis communications during a period of immense reputational vulnerability following a central government announcement on the storing of nuclear waste from decommissioned submarines. I acted as spokesperson in live broadcast environments to national and local audiences.• Repositioned AWE in the regional press as the largest local employer and home to some of the most talented scientists in the world using key messaging and by selling in magazine style features on some of the most interesting employees to local papers.• Managed all on site media visits in accordance with strict security restrictions and systems, and ensured all footage was shot appropriately and cleared before being released.• Persuaded the Senior Leadership Team to undertake media training • Helped initiate a cultural change within the organisation recognising the need (when appropriate) for greater transparency.• Renegotiated the media monitoring contract and led the tender process. • Worked across teams to develop a new horizon scanning system on Share Point which led to improved media planning and more effective press handling.

Berkshire

Founder and Director of limited company offering a range of PR solutions to a broad spectrum of clients including M&S, HSBC, and McDonalds. Key Achievements• Working closely with the HSBC team to deliver “The World’s Local Bank” branding to new audiences via their live in store radio station. This included developing scripts, positioning advertising, and producing station idents and ads.• Working with leading members of the aggregates industry to deliver a campaign to improve health and safety in the work place. Clients included Lafarge and Hanson.• Voiced M&S Belgium chocolates radio ad.• Hosted outdoor tribute band concerts to audiences of tens of thousands on behalf of The National Trust..

Berkshire

I presented a daily live show to an audience of over 200,000 for BBC Regions. I also worked on radio and TV productions for South Today, Radio 4, and 5 Live. The role required expert newsgathering skills, production and editing capabilities, and an intelligent and engaging presentation style.Key Achievements• 2008 – Winner of Sony Gold Radio Award• Youngest ever female Breakfast Presenter in the UK• Increased The Breakfast Show listening figures to their highest ever recorded level (according to official RAJAR)• Reported live from stories making global headlines including the Ufton Nervet train crash and from Berkshire’s London 2012 Olympic venues.• Interviewed high profile and influential figures from the world of politics, sport and show business on a daily basis. Highlights included the Home Secretary, Brian May, Dame Helen Mirren, Roger Moore, and Sir Steve Redgrave.

Rgdip Broadcast Journalism, Broadcast Journalism

One of 18 to be chosen from a field of 1,000 applicants to attend the year long course in Broadcast Journalism. Taught all the skills.

Bachelor’S Degree, English And Classical Literature, 2:1

A Levels: English, Economics, And French