As Vice President of Product Marketing, I am accountable for promoting American Express’ portfolio of existing and emerging commercial financial products for small and medium sized businesses via a suite of product marketing and demand generation initiatives for an audience of 3M+ customers and millions of small business prospects.To carry out my mandate, I lead a team of 30 marketing staff to facilitate commercially successful new product launches, differentiate the product portfolio vis-à-vis the competition, and achieve established revenue, NPS, and accounts acquired goals.I also implement key go-to-market strategies for new financial products by employing direct marketing, sales channels, paid media, thought leadership content, and public relations initiatives to achieve brand awareness and KPI goalsAmong my accomplishments, I have:➥ Supported high-level corporate acquisitions by developing brand-aligned product launch strategies for newly acquired companies and products. ➥ Launched key marketing initiatives to promote a range of funding, payments, and banking solutions, including: email campaigns, digital marketing, sales training, and direct mail marketing. Acquired over 50K customers within 6 months in 2021.➥ Developed and implemented a go-to-market strategy for Kabbage’s funding solutions after their acquisition by American Express.➥ Increased the marketing focus and top of funnel activities for our supplier payments partner marketing, including launching webinars, search marketing, and display media in highly relevant placements. Led to a 100%+ increase in lead generation. ➥ Launched the American Express Business Checking Account ➥ Developed new bundled product customer acquisition strategies.➥ Collaborated with the product team to research and define target customers, articulate the value proposition, and shape a holistic launch strategy for key American Express products.

As Director of Global Consumer Products & Services, I was tasked with leading the B2C marketing team to promote the benefits and value proposition of the company’s portfolio of 10+ consumer credit cards.Among my responsibilities, I designed and implemented key strategies to sustainably enhance customer engagement, client retention, and service utilization.Here are some of the ways I’ve made positive contributions to business growth:➥ Expanded American Express’s global consumer reach and impact, driving sustained growth in card membership and service utilization.➥ Increased incremental spend by $100M+ among 1M+ card-holding customers.➥ Researched, tested, and optimized brand messaging to increase adoption and utilization of key benefits andplatforms, including: Amex Offers, Amex Express Checkout, and ShopRunner.➥ Oversaw all marketing communications within assigned portfolio, leveraging new capabilities and user experiences, real-time APIs, and spend-based targeting plans to drive engagement and product awareness.➥ Evolved consumer perceptions of American Express products; targeted smaller, every-day transactions to drive card utilization and generate over $100M in additional purchases.

As Director of Merchant Services, I was responsible for developing strategic relationships and business partnerships with select merchants to transform the Amex Offers partner sales pipeline and achieve key revenue goals within the B2B2C merchant services channel.Some of my additional contributions include:➥ Worked closely with product, marketing, and analytics teams to exceed revenue targets in 2013 and 2014 with 109% average YoY growth.➥ Developed breakthrough partner programs, including: Whole Foods/Blue Cash 2% cash back benefit (representing $7M+ in spend volume), the Amex Everyday Card launch, the Amex Offers Holiday (2013/2014), and the first-ever 2X Membership Rewards Online program across 14 brands.➥ Developed mutually beneficial partnerships with a portfolio of high-profile merchants, including: Uber, Whole Foods, Dunkin, McDonald’s, Starbucks, FedEx, and the Cheesecake Factory.

I joined American Express in 2010, where I worked with cross-functional teams to onboard 50+ national merchants onto the new platforms with over $10M in spend volume.I also helped define the value proposition, sell-in strategy, and training program for the Amex Offers launch.