YF is a consultancy designed to help innovative, high-growth consumer businesses achieve mainstream scale. We work with consumer brands on a journey to mainstream success. YF has established solutions that span the entire operation of a successful FMCG business, from Sales & Commercial, to Supply Chain and Technical

Commercial excellence in B2B, helping service providers selling into FMCG develop winning propositions, drive demand and retain customers Retail advisory including market entry strategies, retailer strategy and store excellence

Helping brands grow profitably with Amazon

Member of the Exec Team responsible for sales, insight, consulting and customer service.

Member of the IGD executive team responsible for sales and customer service, a team of 20 people.Overall P&L responsibility for IGD’s trading company, including insight services, events and consulting projects. Building and executing IGD's global commercial strategy, maximising retention and identifying new streams of revenue. Business sponsor for IGD’s digital projects.Representing IGD at events around the world and building links with key networks and associations such as Food… Show more Member of the IGD executive team responsible for sales and customer service, a team of 20 people.Overall P&L responsibility for IGD’s trading company, including insight services, events and consulting projects. Building and executing IGD's global commercial strategy, maximising retention and identifying new streams of revenue. Business sponsor for IGD’s digital projects.Representing IGD at events around the world and building links with key networks and associations such as Food Industry Asia, BFFF and the Consumer Goods Forum. Show less

Reporting to the Chief Executive with responsibility for the sales, membership and customer service teams. Responsibility for monthly P&L and three-year business plan. A regular contributor at external events such as Progressive News, PLMA and ECR Europe, as well as internal customer events.

Formulating a new customer proposition and establishing the first sales team at IGD across both new business and account management. Managing domestic and global customer relationships, including Coca-Cola, P&G, Diageo, Tesco, J&J and Unilever.

Working in the global research team, specialising in global retailers and trends.

Creating a new business development and analysis function in a major global law firm. Providing strategic analysis to senior management and developing industry sector groups.

Managing a team of four analysts producing market research on sectors such as meal solutions, functional food, private label, alcoholic drinks, pet food, frozen food, confectionery and prestige cosmetics. Identifying and anticipating the key trends in FMCG.Working with senior management at Boots Retail to target selected overseas markets. Identifying the most suitable buyer for Boots’ operations in the Netherlands as it exited the market.