Social Media Manager
- Managed Group’s (and then from 2020, General Insurance) customer-facing social media channels- Sourced and account managed providers for social CRM, social monitoring, content management and online reviews - Provided regular, actionable insight to key stakeholders on customer service pain points and performance against KPIs, such as engagement and awareness- Wrote, owned and updated working practices and group strategy for management of social media- Planned, wrote and published engaging and optimised social media content (paid and organic) across our channels to drive traffic to websites and support product launches, brand awareness and PR campaigns- Monitored and acted upon social content that could impact on reputation- Assisted in transfer of website content to a new platform- Created content and provided new ideas for website content- Managed project streams to separate the social media implications of the split of the LV=s life and general insurance businesses