Nick Johansson

Nick Johansson Email and Phone Number

Owner @ Executive Concepts Inc
British Columbia, Canada
Nick Johansson's Location
East Kootenay, British Columbia, Canada, Canada
Nick Johansson's Contact Details
About Nick Johansson

I love diving into the data that helps me understand the journey a prospects takes when searching for a product. I’m also passionate about helping people and approach my marketing duties with this intention in mind. My success in the workplace is fuelled by two factors: creating value / contributing to business success and helping / empowering my co-workers. For the first factor (creating value), I’m driven to quantify the value I create by continually measuring and analyzing results of my actions. This effort often leads to my most satisfying days – being able to know I’ve created value and more importantly when my efforts have not created value. Work history: For over 15 years I've been involved in online marketing and web development. In 2007 I became co-owner of Pixelmade, a Vancouver web design and internet marketing firm, where I helped over 40 great organizations with their web & online marketing needs. In early 2014 I took the position of Web Marketing Specialist at the College of the Rockies where I initiated several web projects including developing the online program calendar, a searchable transfer database and the redevelopment of the Continuing Education website. In addition I managed all online advertising campaigns (generate 6.5% of all program leads) and increased organic traffic by over 23%. In Feb 2017 I took a remote position as SEM Manager for Maximizer CRM where my focus was improving organic website traffic & developing online advertising campaigns. Between August 2018 to October 2020 I focused on growing the PDFTron brand via paid advertising channels, SEO and content creation. After leaving PDFTron I provided growth marketing consulting services to multiple clients for 6 months. In July of 2021 I joined PSPDFKit full-time to help scale the company and marketing team. Outside of the office I spend the majority of my time with my wife and two sons enjoying the outdoors by skiing, hiking and biking in Cranbrook. I have also made mindfulness a big part of my life and believe in the practice of meditating to improve focus and mental health. Specialties: Search Engine Optimization, Pay Per Click, Paid Social, Content Planning, Web Analytics, Search Engine Marketing

Nick Johansson's Current Company Details
Executive Concepts Inc

Executive Concepts Inc

View
Owner
British Columbia, Canada
Website:
accu-dart.com
Employees:
5
Nick Johansson Work Experience Details
  • Executive Concepts Inc
    Owner
    Executive Concepts Inc
    British Columbia, Canada
    View
  • Jocan Capital
    Founder
    Jocan Capital Apr 2024 - Present
    Cranbrook, British Columbia, Canada
    View
  • Pixelmade
    Growth Marketing Consultant
    Pixelmade Oct 2020 - Present
    Cranbrook, British Columbia, Canada
    Client: Wordpress VIP - managed all paid digital channels- Pay-per-click campaigns - reviewed all existing PPC campaigns, provided best-practices suggestions, and implemented new campaign structure reducing CPA.- Created display & retargeting campaigns - implemented and managed paid campaigns on Google, Facebook, Twitter, LinkedIn and Rollworks- Analytics - defined / identified all website goals, created document defining Google analytics goals and implemented new website tracking- Reporting - delivered detailed weekly reports outlining campaign results including ad spend, clicks, impression and conversions.Client: NinjaOne - SEO best-practices- Keyword research - analyzed 5000+ keywords to identify SEO opportunities- Keyword optimization - provided recommendations to improve keyword targeting on existing pages helping boost organic traffic- SEO & content strategy - worked with product marketers / freelancers to identified keywords opportunities, create content briefs and provided SEO recommendations on new contentClient: Infiniti optics - growth marketing- Google analytics - defined and implement goal tracking in Google analytics to measure website success- SEO - optimized existing website to target keywords resulting in over a 90% increase in organic traffic year-over-year- Wireframe - conducted keyword research and provided wireframe outlining SEO strategy for planned new website- Pay-per-click campaigns - identified keywords, wrote ad copy and implemented multiple PPC campaigns
    View
  • Pspdfkit
    Vice President Demand Generation
    Pspdfkit Jan 2021 - Mar 2024
    Cranbrook, British Columbia, Canada
    Focus on driving growth and empowering teammates- SEO implementation - optimized all marketing pages, 3000+ documentation pages, and blogs to boost year-over-year organic traffic - SEM planning - create detailed SEM plans for PSPDFKit acquisitions (10+ brands including Muhimbi, GdPicture, DocuVieware, Aquaforest)- Webinars - planned, launched and promoted multiple live webinars- Pay-per-click - analyzed, restructured and implement improved PPC campaigns for 4+ brands- Managed all paid campaigns - created display / retargeting campaigns promoting product releases for all brands- Product launch - SEO strategy and implementation for new product launch: PSPDFKit API - Web demo revamp - created architecture, wireframes and copy for new web demo - Content creation - created solution pages, blog articles, marketing pages and product documentation
    View
  • Pdftron Systems Inc.
    Sem & Digital Marketing Manager
    Pdftron Systems Inc. Aug 2018 - Oct 2020
    Vancouver, Canada Area
    At PDFTron my goal is to get our solutions in front of prospects the moment they start their journey searching for a PDF SDK. I do this by improving and expanding our pay-per-click campaigns (Google Ads) and by setting up remarketing campaigns that target specific stages in the buyer journey. I spend my time analyzing thousands of keywords to help align our website content to search intent. I also use keyword knowledge to identify content gaps and create strategies / plans to bridge these gaps. On a day-to-day basis I write website copy, monitor / respond to social channels, and analyze / report on paid campaigns. I’m also involved in special projects – I planned, launched, promoted and now manage our monthly live demo webinar. Recently I was able to successfully launch a website for a new product by benchmarking competitor websites, defining website architecture, creating a working wireframe, developing website copy, and managed tech / design resources.Success metrics:- Reduced cost-per-conversion by 32.25% (pay-per-click)- Achieved ROAS over 8- 184% increase in sales leads from pay-per-click- Improved account quality score from 2.85 to 4.54 (59% improvement)- Improved landing page experience score from 1.22 to 1.6 (25% improvement)- Implement PPC tracking to enable ROI reporting- Generated over 200 registrants to live demo webinars within 6 months- Increased organic website traffic by over 200% (for some initiatives organic traffic increased by over 1000%)- 310% year over year growth in website users- 1100% increased in software downloads- 209% YoY growth in Branded search- 62% YoY growth in leads- 71% YoY growth in pipeline
    View
  • Nozomi Networks
    Search Engine Marketing Consultant (8 Month Contract)
    Nozomi Networks May 2018 - Dec 2018
    Hired as a consultant to improve SEO & paid search performance of Nozmomi Networks. Over an 8 month period I helped reduced ad spend on irrelevant keywords by over 50%, organic traffic increased by over 60% & search visibility increased by over 300% for tracked keywords in Moz seo tool.- Analyzed over 4000 keywords to identify relevant keywords to target through SEO & Pay-per-click campaigns. Presenting results to stakeholders, we defined what keywords to focus on for search engine marketing.- Identified that 60% of pay-per-click budget was spent on non-relevant keywords by analyzing past per-per-click campaigns. Converted campaigns to target “exact match” keywords, reducing budget spent on irrelevant keywords to under 10%.- To measure website & campaign performance I setup goals in Google Analytics & conversion tracking in Google AdWords.- Increase organic traffic by over 60% compared to previous period / 156% when compared year over year through on-site optimization (including optimizing title / meta descriptions / h1 tags)- Rebuilt pay-per-click campaigns resulting in average CTR over 4.5% & conversion rate over 2.5%- Setup Keyword tracking in Moz to monitor organic traffic with the following results: o 300% increase in search visibility for tracked keywords in MOZ tool campaign o 57 keywords moved up in search ranking during this time (33% of tracked keywords) o 8 keywords moved into the top 3 results in Google search- Provided product section re-architecture suggestions & design mock-ups to improve website navigation / engagement.
    View
  • Maximizer Software, Inc.
    Sem Manager
    Maximizer Software, Inc. Feb 2017 - Jul 2018
    Vancouver, Canada Area (Working Remotely In Cranbrook, Bc)
    As SEM manager my objective is to increase organic traffic to the Maximizer website. My focus will be on optimizing the current website and developing an external SEO strategy. In addition I will managing all online paid advertising campaigns including pay-per-click (PPC), display advertising, retargeting and paid social.
    View
  • College Of The Rockies
    Web Marketing Specialist
    College Of The Rockies Feb 2014 - Feb 2017
    Cranbrook
    As the web marketing specialist my goal is to increase awareness of College of the Rockies to individuals currently considering post-secondary education. I focus my efforts on developing hyper targeted online advertising campaigns and increasing organic website traffic through search engine optimization. I also work with content writers to create a monthly email newsletter and manage our social media channels. In addition to web marketing, I’ve undertaken several key initiatives to improve the usability of the College website. These initiatives have included developing an online program calendar, optimizing our programs leads form, developing a transfer database to help students easily find transfer opportunities and a trade’s program schedule database. My end goal is to ensure perspective students can quickly find the information they require to make an informed decision about our programs.Key results:- Developed hyper targeted Google Adwords search campaigns that have an average conversion rate over 5% - My search and social paid ad campaigns have generated 6.5% of all online program inquiries - Over a 2 ½ year period have increased website sessions by 30.36%, users by 28.64% and organic traffic by 23.29%.- Converted Trades Training Schedule PDF into an interactive and searchable database that has resulted in over 65 new Trade program inquiries within 2 months of launch date- Improved employee productivity and saved over $10,000 in annual printing costs by developing an interactive program, course & tuition database that replaced printed program calendar.- Performed full website analytics audit, developed a 4Q website survey (317 respondents), and analyzed over 1000 student’s inquiries to identify top website tasks as part of ongoing plan to redevelop the College of the Rockies website.
    View
  • Thunderbird Football Association
    Board Of Directors
    Thunderbird Football Association Apr 2013 - Mar 2014
    Vancouver, Canada Area
    Non-for-profit association whose mandate is to provide support to the UBC Varsity Football team through fundraising initiatives and to build a vibrant and engaged UBC football community.• Develop process to manage alumni and supporter contact database by migrating all information to CRM• Manage and update website content
  • Key City Theatre
    Marketing Coordinator
    Key City Theatre Sep 2013 - Feb 2014
    Cranbrook, Canada
    Plan and manage marketing campaigns for events at the Key City Theatre. Marketing campaigns utilize digital marketing (online advertising, email & social media marketing) and traditional marketing techniques (poster design, print ad & radio ad development). In addition I currently manage all web updates and am responsible for securing artists for the Key Gallery located within the theatre.
  • Pixelmade Interactive
    Seo + Internet Marketing
    Pixelmade Interactive Jun 2007 - Aug 2013
    Vancouver, Canada Area
    • Search engine optimization (SEO) – optimizing websites to improve visibility and position in search engine results. Duties include keyword research & analysis, title and header tag optimization, keyword density analysis, link building & content creation.• Pay-Per-Click (PPC) – creating and optimizing pay-per-click campaigns to drive traffic & increase conversion for client websites. Duties include keyword research & analysis, PPC campaign setup & organization, PPC optimization, management & reporting.• Social media marketing – educating clients on the benefits of social media marketing. Duties include the creation, optimization and management of social media accounts.• Copywriting – creating content for client websites. Duties include creating content that is “scanable”, concise and clear. Examples include: www.buchanhotel.com & www.crosstownmetal.com• Website analytics – identifying opportunities and improving website usability by analyzing client’s website traffic.• Information architecture – creating the architecture, labeling and overall structure for a client’s website. Duties include the research and analysis of client’s business requirements, target audience, and competition.• Inbound and outbound sales calls
    View
  • The University Of British Columbia
    Defensive Line Coach
    The University Of British Columbia Aug 2007 - Nov 2009
    Thunderbird Stadium
    • Organized defensive line practice• Teaching and implementing defensive scheme • Focus on teaching defensive line fundamentals through drill progressions • Film study with defensive line group: game, practice and opposing team film breakdown
    View
  • Upper Canada Forest Products
    Inside Sales Lead
    Upper Canada Forest Products Apr 2006 - Jun 2007
    Burnaby, Bc
    • Set monthly sales targets for inside sales team • Maintained a sales margin of 30% for the inside sales team• Organized inter-branch transfers for all western region branches• Responsible for organizing and prioritizing jobs for warehouse staff• Responsible for coordinating drivers and delivery times for product shipments throughout the Lower Mainland, Washington State and the Fraser Valley• Ongoing support to key account managers• Handle inbound sales calls• Prepare daily and monthly sales forecasts• Organized required export permits for shipping into Washington State• Outbound sales calls to current and prospective clients
    View
  • Caprice Nightclub
    Head Doorman
    Caprice Nightclub Feb 2003 - Aug 2005
    Vancouver, Canada Area
    Responsible for staff and patron safety.

Nick Johansson Skills

Web Design Usability Seo Seo Copywriting Seo Audits Ppc Ppc Bid Management Online Advertising Keyword Research Social Media Marketing Email Marketing Content Creation Information Architecture Project Planning Project Management Website Promotion Website Updating Html Css Mental Models Small Business Online Marketing Internet Marketing Web Marketing Content Strategy Management Social Media Web Analytics Sem Crm Link Building Pay Per Click Online Marketing Hubspot Google Adwords Wordpress Digital Marketing Data Analysis Google Analytics

Nick Johansson Education Details

Frequently Asked Questions about Nick Johansson

What company does Nick Johansson work for?

Nick Johansson works for Executive Concepts Inc

What is Nick Johansson's role at the current company?

Nick Johansson's current role is Owner.

What is Nick Johansson's email address?

Nick Johansson's email address is ni****@****ade.com

What is Nick Johansson's direct phone number?

Nick Johansson's direct phone number is +125048*****

What schools did Nick Johansson attend?

Nick Johansson attended The University Of British Columbia, University Of Ottawa / Université D'ottawa, Rc Palmer Secondary.

What are some of Nick Johansson's interests?

Nick Johansson has interest in Football, Social Medai, Web Analytics, Fishing, Hiking, Search Engine Optimization, Email Marketing, Internet Marketing.

What skills is Nick Johansson known for?

Nick Johansson has skills like Web Design, Usability, Seo, Seo Copywriting, Seo Audits, Ppc, Ppc Bid Management, Online Advertising, Keyword Research, Social Media Marketing, Email Marketing, Content Creation.

Who are Nick Johansson's colleagues?

Nick Johansson's colleagues are Irwin Ash, Paul Michaels.

Not the Nick Johansson you were looking for?

View similar profiles

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.