Nick Walter Email & Phone Number

London Area, United Kingdom

Reading, England, United Kingdom

• Led media approach internationally in support of rugged tech built by Bullitt under licence from Caterpillar and Motorola. Launched 8 new products, including the motorola defy satellite link, a satellite-enabled.
• Brought fresh innovation to marketing challenges, championing adoption of tech, measurement practices and test and learn.
• Helped the business tap into the huge potential of the North American market.
• Worked closely with stakeholders across over 20 territories to deliver localised plans based on a centralised global approach.
• Through data analysis and research, identified target audiences across B2C and B2B segments, developing fresh content and copy to align with these.
• Set goals and KPIs, forecasted volumes and delivered on them, reporting effectiveness to C-suite.

• Led a media pitch process on behalf of Bullitt Group and appointed an agency to helpdeliver on marketing objectives in the highly-challenging post-Covid market.
• Worked as part of a cross-functional team to pitch new planning, activation andmeasurement behaviours to the SLT, winning the funding required to execute these.

London, England, United Kingdom

• Managed a team of 17 online display and video specialists within PHD’s Investment department.
• Delivered on commercial objectives and growth targets, across direct buys and programmatic.
• Brokered and supported joint business plans with key publishers and platforms.
• Key player in packaging Group programmatic tools into agency product tailored to local clients.
• Improved operational efficiency and managed resource to best service our clients.
• Set best practice processes and formalised into training programmes for the team.

London, England, United Kingdom

• Account leader within the Performance Planning department, owning cross-channel planning and buying for clients such as Lloyds Banking Group, Compare The Market and Kuoni Travel.
• Took a data-led approach to all planning decisions, mining results and research for insights into optimal use of channels and tactics.
• Worked tirelessly to go above and beyond standard levels of client service, resulting in great feedback and strong relationships with senior clients.
• Closely cross-managed specialists in the PPC, Affiliate, Press, Broadcast, Social, Research and Analytics/CPM departments to sell in product, delivering on media value and client objectives.

London, England, United Kingdom

• As part of a large, multi-disciplinary Performance department I stewarded clients across a variety of verticals including Finance, Travel and Charity.
• Became a star user and evangelist of agency's TV spot-matching tool, using minute-by-minute data to improve response rates by 40%.

London, England, United Kingdom

• Began my career at PHD Confidential, the direct response wing of the agency, learning data-led planning in the era before digital proliferation.
• Won Employee of the Month and passed the IPA Foundation exam with Credit.

1St, History

Education record