As a marketing intern in the launch communications department I was able to gain an incredibly comprehensive insight into the exciting and versatile subjects of this marketing field. I had the chance to be part of amazing projects, such as the launches of the BMW M3 Touring, BMW XM and BMW M2. However, the most amazing opportunity was given to me by working closely on the most exclusive project and BMW ever built - the BMW 3.0 CSL. Being part of this rare and incredible project, which ultimately reflects what the brand BMW M is all about, is an incredible honour and will forever be an amazing memory.I want to thank all of my colleagues, who have been extremely helpful and showed me around the different topics of their work fields for further insights.