Working with seed and early stage startups to bring developer, data, and AI products to market.

Building unified APIs for B2B companies. Scaled the marketing team across product marketing, content marketing, and growth marketing.

WorkOS is building the platform for app enterprise readiness. Begin selling your SaaS app to the biggest, baddest enterprises with the capabilities they want most: SSO, Directory Sync, and IT Admin Portal.Built and managed our team of content marketers, product marketers, and brand designers.

Split is the leading Feature Delivery Platform that pairs the speed and reliability of feature flags with data to measure the impact of every feature. By reducing development time, mitigating release risk, and quantifying impact, Split frees engineering teams to solve customer and business problems.Built our team from 3 to 19 marketers and SDRs, managing a stellar set of teams across developer and enterprise marketing disciplines: Product Marketing, Demand Gen, Content / Advocacy / DocOps, Brand Design, and Sales Development.

Working to bring to market our vision of a visible, high performance network that powers Internet-connected businesses. Led our product management and product design teams.

Responsible for marketing messaging and content. The Product Marketing team manages the website and blog; contributes to press, analyst and communications; takes new products and features to market; and is heavily involved in sales and partner enablement.

Define target markets, develop positioning for core products and features, create sales and marketing messaging, and perform competitive assessments.Lead content marketing. Write, design, and implement Marcom web copy, written collateral, email nurturing, landing pages, and videos. Participate in PR, contributed articles, and blog.Lead pricing and packaging strategy. Implemented changes to freemium model and new inproduct, self-service upgrade flows.Lead analyst relations, briefings, product reviews, and outreach.Co-develop sales training curriculum, create enablement tools, and lead training activities related to needs and solution dialogs for inside and field sales teams.Organize content and coordinate over 60 employee and customer presentations per year at annual user conference, customer meetups, and tradeshows.

Led 3 person BCG team to realign the strategy of a mining equipment firm. Developed 3 month work plan, allocated team responsibilities, managed work flow, and coordinated deliverables.Implemented a €120M inventory reduction for a heavy equipment company. Coordinated client team of 25 global supply chain and sales managers. Managed sales initiative including campaign structure, pricing, channel marketing, and logistics.Recommended product line restructuring for a leading mobile phone manufacturer. Performed technical and financial benchmarking, modeled pricing, and analyzed manufacturing implications.

Assessed product development strategy for a technology firm’s mobile device division. Modeled a pro-forma P&L to determine impact of sourcing and carrier distribution scenarios.Implemented a social strategy for a top 5 e-commerce site. Led client team to build out technical requirements, create operational plan, develop budget, and kick off implementation.Analyzed business model changes for a software developer. Synthesized data for user behavior, click-through, and ad prices in order to develop an ad-supported software revenue model.Assisted a pharmaceutical firmreorganize its R&D ProjectManagement group. Defined the group’s roles and organization, developed training materials, and led workshops to roll out changes.Developed competitive strategy for a truck OEM in response to a new, low-priced rival. Analyzed new entrant, determined optimal portfolio pricing, and improved feature bundling.