DocuSketch is transforming restoration businesses with the most efficient and easy-to-use process optimization software designed to settle restoration claims faster, drive profitability, growth, and help people in need.Our easy-to-use product suite boasts features like 360° quick capturing, fast and ultra-detailed sketches, comprehensive scoping, and insurance-compliant claims estimating.

Tiny Empire is a growth consultancy that focuses on the intersection of growth marketing and brand.

Gorgias changed the game when it comes to building a helpdesk for e-commerce brands—making it easy to deliver personalized support and automation across multiple channels. With over 13,000 e-commerce brands, including Timbuk2, Steve Madden, and Glossier, Gorgias is the leading SaaS Helpdesk in e-commerce.- Increased revenue 32% - Scaled pipeline 50% YoY- Shifted the Marketing team from lowest eNPS in the company to the highest in less than 2 quarters- Drove a company rebrand, including visual identity, positioning, and messaging- Built and launched a new ABM program that did over $100k in new ARR in it's first quarter- Restructured GTM approach to focus on buyer personas (as preparation for new product launch)

Leading Jobber’s aggressive customer acquisition and long-term brand-building efforts. Responsible for the leadership and coaching of a team of six senior marketing leaders with overall accountability for 60+ employees (and we’re hiring!). Functions include advertising, growth marketing, website development, conversion optimization, product marketing, lifecycle marketing, communications, inbound marketing, brand, creative, affiliate marketing, events, and martech, operations, and analytics.

Jobber is a fast-moving, funded startup servicing thousands of companies in the field/home service industries. Jobber is an amazing team of talented, funny, hard working people building an amazing product, supporting great customers, and creating an awesome culture.As Jobber’s Head of Marketing I’m responsible for:- Developing and managing marketing and demand generation strategies - Brainstorming and executing on new marketing initiatives and opportunities- Leading the growth of Jobber's Marketing and Content teams- Coordinating with Product, Sales and Technical teams on an ongoing basis to ensure that our marketing and messaging is consistent and reflects who Jobber is and who our customers are- Coordinating with the executive team on strategic planning and budgeting

Lift Interactive is one of Canada's leading digital agencies. My role with Lift encompasses digital strategy, business development, and account management.Digital Strategy: Development and implementation of strategic plans, frameworks, and digital campaigns for Lift’s clients.- Leading the creation of strategy from a digital perspective, including the analysis, understanding and thinking about client’s business models and priorities.- Identify and articulate specific digital platforms to enable Lift’s clients to realize their business goals.- Utilizing Lift’s process to determine the application of these platforms across brand strategies, strategic marketing and communication plans, and analytics solutions.- Research, strategic planning, benchmarking.- Liaising with UX and creative teams on wire framing and visual conceptualization.- Thought leadership on digital trends and emerging media.- Advise clients on tactics such as platform selection, social media, marketing, and design thinking.Business Development: support business development efforts with research, structure, smart thinking and big ideas.- Drive the development and growth of profitable new business units.- Participate in new business development activities, including responding to RFP’s, representing digital expertise in pitches and presentations .- Develop and maintain relationships.- Contribute to the development and refinement of Lift’s vision and strategy .- Liaise with others on the implementation of the company’s strategic and operational plans.- Develop, review, and report on the business development strategy, ensuring the strategic objectives are well understood and executed.Account Management: create and maintain meaningful working relationships with Lift’s clients.- Develop project briefs based on client's needs and desires.- Engage the consumer in Lift’s design process.- Manage the project team; both internally and externally.

Openfield is a web based software that helps organizations manage their scholarship and grant programs.Working alongside the design and development teams at Lift Interactive, I am responsible for marketing, sales and client support for Openfield. To grow Openfield and drive new sign-ups I've developed, executed, and tested traditional and online marketing campaigns, including:- PPC campaigns- A/B Testing- Landing pages- Trade shows- Outbound communications

I provided strategic economic development advice across a wide breadth of topics, including:- creative industries and the digital economy- education and the knowledge economy- precinct revitalization- finance and business services- local business developmentI was also responsible for the development and implementation of an economic development strategy for Sydney's education sector. Concurrent to the development of the strategy, I initialized key projects that delivered measurable outcomes within the sector. Through strategic partnerships with industry and engagement of key stakeholders, I structured a strong network to support these and future initiatives.