I help professional services firms create and implement digital marketing strategies so they can achieve tangible goals. Face it. People are fed up with digital marketing and social media because it all feels like 8th-grade playacting. Where are the results? Tangible business results occur when we harness Digital Creative with Digital Tech - together. It’s hard to master both.Rather than feeling dismal and ineffective, doing “digital” today actually can be fun and effective. (Digital = websites, SEO, social media, content writing and sharing, analytics, email comms and marketing, etc.) There was a time when “digital” (software code) was the domain of boring bank data processing. Now, it’s storytelling, influencing, publishing, authority and thought leadership, marketing, business development, sales. On large screens and small screens. In email inboxes, social media, and on websites. I love working with professionals to take their digital efforts to new levels. My story? On the one hand, I have a deep background in content publishing (book and magazine print publishing, both in Tokyo and the United States). On the other hand, I’ve worked for decades in law firm and professional services marketing and business development for firms in North America and Europe. I combine these two backgrounds with a deep study of digital systems (including coding, algorithm behaviors, SEO, and website development) to help my clients get success out of digital activity.Want to be entertained and get (brief!) original insights about how to do digital marketing right? Subscribe to my email newsletter: Every other Tuesday to your inbox: https://openroaddigital.net/contact/#newsletter
Listed skills include Marketing, Marketing Communications, Social Media Marketing, Public Relations, and 23 others.
