Through a comprehensive marketing research process and a meticulous understanding of the Canadian political environment our firm helps our clients to develop and execute strategies that advantageously position their organization and their issues of importance. Campaign Research Principals can project manage entire campaigns and/or implement components as part of the overall execution of a larger campaign managed internally by the client or externally by another Public Relations firm.Our primary focus is highly regulated industries where a comprehensive multi-pronged plan requires precise execution. We study public opinion and also conduct research internally for organizations. We also advise on Government Affairs/Inter Government Relations and Government Relations, Public Affairs, Public Relations and overall communications.Often, complex issues require coordination between public office holders and decision makers at more than one level of government and stakeholder groups representing more than one group of constituents. Understanding the relationships between the various groups and how to use public opinion to build the winning coalition of support is the key to success.Public opinion ultimately drives public policy decisions. Our firm has developed significant tools, resources and processes over time that are proven to accurately asses public opinion and then move public opinion in the desired direction through comprehensive marketing strategies.. Our Principals are knowledgeable and our public opinion research products have a proven track record for accuracy. Public office holders and elected officials know and respect the work of Campaign Research.

Campaign Research conducted all market research activities that informed the initial strategic positioning of the candidate in relation to his opponents. The ongoing research informed the positioning of the campaign for the final phase.As a member of the senior campaign team - the primary objective in the early stages of the campaign was to build a large campaign team, a coalition of conservative and liberal campaign workers.Campaign Research developed strategies and tactics to engage distinct voter groups, particularly those voters interested in public transit investment and alleviating traffic congestion. In addition to market research, Campaign Research and Campaign Support also handled all the direct contact telemarketing and assisted in the mail, phone and event fundraising programs.

Chief of Staff to Mayor Rob Ford, acting from Election Day until mid February to help with the transition from the Campaign to Government.