Senior resort leadership position responsible for all marketing and sales functions including brand management, strategic planning, digital initiatives, CRM, product development, and communications. Results include consecutive revenue and EBITDA records, award-winning advertising campaigns, and significant brand growth demonstrated through consumer engagement.

Marketing leadership responsibilities across two resorts including brand management and marketing communications plus development and launch of multi-resort season pass products including the New England Pass.

Leadership of all marketing functions including advertising, CRM and email, web development, public relations, merchandising, and events. Responsible for development and management of the Sunday River resort brand and all associated sub-brands across all consumer touch points from marketing through environmental design and guest experience.

Development and execution of multi-channel advertising campaigns from strategic planning through creative development and media buying. Experience across broadcast, print and digital mediums plus direct mail and print collateral. Management of creative and media agencies.

Management of sports retailer partnerships, consumer trade shows, and corporate, college and international sales programs.