Nick Lanzi

Nick Lanzi Email and Phone Number

President and CEO @ Direct Choice, Inc.
Philadelphia, PA, US
Nick Lanzi's Location
Greater Philadelphia, United States, United States
Nick Lanzi's Contact Details
About Nick Lanzi

30 years of direct marketing agency management experience with a strategic focus on ROI.As a business operator, my philosophy is that each client’s revenue position should be significantly enhanced resulting from the integration of data-driven and highly creative branded direct communications. I am also 100% committed to flawless service and program execution at the highest levels, resulting in long-term client relationships in the 10+ years range.Specialties: My personal skillsets is maximizing marketing ROI via cost-containment strategies and developing cost-effective creative, digital marketing technologies, and traditional direct response tactics. Additionally, I am very involved in Quality Assurance strategies and execution, market research, marketing strategy, direct mail, collateral, print ads, outdoor marketing, email, digital display, remarketing and geo-targeted ads, web design & development, online portals, DRTV, video, social media, texting, telemarketing, and fulfillment.

Nick Lanzi's Current Company Details
Direct Choice, Inc.

Direct Choice, Inc.

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President and CEO
Philadelphia, PA, US
Website:
directchoiceinc.com
Employees:
15
Nick Lanzi Work Experience Details
  • Direct Choice, Inc.
    President And Ceo
    Direct Choice, Inc.
    Philadelphia, Pa, Us
    View
  • Direct Choice, Inc.
    President & Ceo
    Direct Choice, Inc. 1995 - Present
    Wayne, Pa, Us
    Direct Choice is an accomplished direct response agency with nearly 30 years of experience in winning over customers. We shine when our clients are challenged by a difficult marketing landscape where expertise in competition, regulations and precise targeting are essential. Our clients depend on us for a combination of deep experience and close collaboration to optimize strategies and execute more effective campaigns. Whether the goal is customer acquisition or retention, we are dedicated to delivering measurable results through a customized mix of services and tactics including: Strategy & research• Market research• Marketing & creative strategy• Communications auditing• Customer journey mapping• Marketing channel optimization• List strategy & purchasing• Media strategy & placementCreative services• Direct mail• DRTV & online video• Radio• Email• Web• Social/display• Branding• Outdoor & transit• Event• Print• Telemarketing / live chat / chat botsData & analytics• Secure database building & management• Data analytics & analysis• Predictive modeling & profilingProduction• Printing• Mailing services• Fulfillment & inventory control• Video & audio• Calling• Email & text• Content libraries• Online applicationsAccounts of Note:AAAACCOACE INAAEGONAmerican Diabetes Assoc.Avenue Two TravelBayerBiogenBioverativBlue Cross Blue Shield (11 Blue Organizations)Boscov'sBristol-Myers SquibbBroadridgeCollege Avenue Student LoansColonial PennComcastCredit Union National AssociationCuretivity (Supporting St. Jude Children's Research Hospital)Drug Information Assoc.DuPontELAP ServicesEnergy PlusEyeMed Vision CareFannie MaeFirstMeritGE FinancialGerber LifeGileadHoffmann-LaRocheHumanaILORI StyleING DirectInspireJohn HancockMars DrinksMedtronicMellonMetro Vein CentersMutual of OmahaNxStageNRG PowerOki DataOmnicare CRPearle VisionPNCProgressiveRocheTENATROYUSI AffinityWhirlpoolYamaha Motorcycles
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  • Euro Rscg Devon Direct Marketing
    Media Operations & Marketing Director
    Euro Rscg Devon Direct Marketing 1992 - 1997
    Accounts & Product Launches of Note:- 1-800-Collect- Bell Atlantic - Commentary Magazine- FirstUSA Bank- IBM Disaster Recovery Services- MCI - Sprint
  • Euro Rscg Devon Direct Marketing
    Chief Financial Officer
    Euro Rscg Devon Direct Marketing 1986 - 1992

Nick Lanzi Skills

Direct Marketing Digital Marketing Marketing Multi Channel Marketing Marketing Strategy Email Marketing Direct Mail Strategy Integrated Marketing Strategic Planning Lead Generation Marketing Management Digital Strategy Customer Retention Marketing Communications Advertising Healthcare Database Marketing Customer Acquisition New Business Development Strategic Partnerships Account Management Variable Data Printing Direct Mail Campaigns Order Fulfillment Social Media Marketing Relationship Marketing Brand Management Online Marketing B2b Marketing Direct Response Digital Media Segmentation Product Launch Analytics Mobile Marketing Brand Development Sem Market Planning Brand Awareness Marketing Research Loyalty Marketing Direct Mail Marketing Fulfillment Healthcare Advertising Interactive Marketing Copywriting Campaign Management Online Advertising

Nick Lanzi Education Details

  • Penn State University
    Penn State University
    Accounting

Frequently Asked Questions about Nick Lanzi

What company does Nick Lanzi work for?

Nick Lanzi works for Direct Choice, Inc.

What is Nick Lanzi's role at the current company?

Nick Lanzi's current role is President and CEO.

What is Nick Lanzi's email address?

Nick Lanzi's email address is hp****@****aol.com

What is Nick Lanzi's direct phone number?

Nick Lanzi's direct phone number is +161098*****

What schools did Nick Lanzi attend?

Nick Lanzi attended Penn State University.

What are some of Nick Lanzi's interests?

Nick Lanzi has interest in Marketing, Finance, Music, European Travel, Animal Activism.

What skills is Nick Lanzi known for?

Nick Lanzi has skills like Direct Marketing, Digital Marketing, Marketing, Multi Channel Marketing, Marketing Strategy, Email Marketing, Direct Mail, Strategy, Integrated Marketing, Strategic Planning, Lead Generation, Marketing Management.

Who are Nick Lanzi's colleagues?

Nick Lanzi's colleagues are Beth Harvath, Danny Miller, Bridget Virgo, Anna Duboise.

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