• Developed marketing strategies, including annual budgets and allocation. Main responsibilities included overseeing areas such as Social Media Ads, Email Marketing, Marketing Automation, Google Ads, SEO, Content Marketing, and future Advertorials. Ensured synergy across all areas to showcase TestaVivas' brand identity.• Established measurable KPIs, including conversion rates, CPC, CTR, ROAS, quality scores, organic traffic, ranking of organic keywords, domain authority, and ratings.

• As a Business Development Manager, I served as the vital link between the business development and development teams. In addition to ideation for new features, process optimizations, new products, and partnerships, I also retained full responsibility for marketing initiatives.• Led the optimization of the platform, conducted UI/UX enhancements, analyzed and specified development projects, developed a new branding identity, designed a new website, implemented a new CRM system (HubSpot), oversaw the setup and migration of transactional emails, optimized content, conducted A/B split tests for subject lines, call-to-actions, and content.• Actively improved the customer journey, streamlined processes, and facilitated the onboarding of new B2B partnerships.• Ensured seamless coordination and collaboration between business development and marketing to present a unified and compelling TestaVivas brand identity.

• Implemented tracking mechanisms, optimized transactional emails, analyzed platform and website performance, and planned marketing strategies while analyzing target audience behavior.• Based on the findings, it became evident that TestaVivas' platform and customer processes were not equipped to handle digital leads. Consequently, a decision was made to transition my role to business development in order to assist the team in getting back on track.

Responsibilities:• Developed and launched www.zensehome.dk, a dynamic website serving as a central platform for the company's products and services.• Implemented marketing automation strategies to streamline processes, enhance customer engagement, and drive conversions.• Utilized SEO, Google AdWords (Search, Display & YouTube), and Google TagManager to optimize online visibility and targeted traffic.• Prepared engaging blog posts to establish thought leadership and foster connections with the target audience.• Customized customer solutions, acting as a bridge between clients and the software development department.• Executed impactful social media campaigns, expanding brand reach and driving business growth.• Managed student assistants, oversaw the marketing budget, and developed a comprehensive marketing funnel.Results:• Conducted insightful target group analysis, resulting in a strategic shift in primary target audience, aligning marketing efforts for better reach.• Successfully led the rebranding of a bankrupt company, revitalizing its image and market presence.• Doubled sales through effective marketing strategies and compelling campaigns.• Achieved a remarkable 40-fold increase in inquiries since July 2021, attributed to Google AdWords, social media campaigns, and marketing automation.I bring a strategic mindset, hands-on experience, and a passion for driving organizational success through innovative digital marketing strategies.

• Spearheaded the successful digitalization of West Diesel, a forward-thinking company in the automotive industry, enabling it to thrive in the digital landscape.• Conducted meticulous content and technical analysis of the company's website, implementing strategic enhancements to optimize user experience and drive conversions.• Leveraged search engine optimization (SEO) techniques to significantly improve organic rankings on Google, resulting in enhanced visibility and increased website traffic.• Pioneered the development of a webshop from inception, creating a user-friendly online platform that streamlined the purchasing process and bolstered sales.• Excelled as a trade fair manager, orchestrating comprehensive event planning and execution, including brochure preparation, coordination of trade fair materials, and designing impactful online banners.• Crafted compelling social media advertising campaigns, building a robust online presence and engaging a wider target audience to drive substantial growth in revenue.• Key Achievements:• Successfully cultivated a thriving social media following, expanding the company's reach and strengthening brand loyalty among online communities.• Engineered a remarkable surge in organic search results on Google through meticulous SEO strategies, substantially increasing the company's online visibility and driving organic traffic to the website.• Successfully broadened the company's target audience, resulting in a notable increase in overall turnover and market share.With a proven track record of leveraging digital marketing strategies and delivering tangible results, I am dedicated to driving organizational growth through innovative approaches and a comprehensive understanding of digital platforms.

Tasks/responsibilities• Managing a portfolio of medium/large sized companies• Analysis and advice of the portfolio• Strategy planning with customers• Responsible for follow-up meetings with the customersResults• Large increase in organic results for all companies in my portfolio• Great knowledge about the synergies between advertising platforms, search engine optimization and marketing• Learned to handle a portfolio of different clients with different requirements