Nicklas Pedersen Email & Phone Number

København, Hovedstaden, Danmark

• Developed marketing strategies, including annual budgets and allocation. Main responsibilities included overseeing areas such as Social Media Ads, Email Marketing, Marketing Automation, Google Ads, SEO, Content.
• Established measurable KPIs, including conversion rates, CPC, CTR, ROAS, quality scores, organic traffic, ranking of organic keywords, domain authority, and ratings.

København, Hovedstaden, Danmark

• As a Business Development Manager, I served as the vital link between the business development and development teams. In addition to ideation for new features, process optimizations, new products, and partnerships, I.
• Led the optimization of the platform, conducted UI/UX enhancements, analyzed and specified development projects, developed a new branding identity, designed a new website, implemented a new CRM system (HubSpot).
• Actively improved the customer journey, streamlined processes, and facilitated the onboarding of new B2B partnerships.
• Ensured seamless coordination and collaboration between business development and marketing to present a unified and compelling TestaVivas brand identity.

København, Hovedstaden, Danmark

• Implemented tracking mechanisms, optimized transactional emails, analyzed platform and website performance, and planned marketing strategies while analyzing target audience behavior.
• Based on the findings, it became evident that TestaVivas' platform and customer processes were not equipped to handle digital leads. Consequently, a decision was made to transition my role to business development in.

København, Hovedstaden, Danmark

• Responsibilities:
• Developed and launched www.zensehome.dk, a dynamic website serving as a central platform for the company's products and services.
• Implemented marketing automation strategies to streamline processes, enhance customer engagement, and drive conversions.
• Utilized SEO, Google AdWords (Search, Display & YouTube), and Google TagManager to optimize online visibility and targeted traffic.
• Prepared engaging blog posts to establish thought leadership and foster connections with the target audience.
• Customized customer solutions, acting as a bridge between clients and the software development department.

Region Syddanmark, Sydjylland, Danmark

• Spearheaded the successful digitalization of West Diesel, a forward-thinking company in the automotive industry, enabling it to thrive in the digital landscape.
• Conducted meticulous content and technical analysis of the company's website, implementing strategic enhancements to optimize user experience and drive conversions.
• Leveraged search engine optimization (SEO) techniques to significantly improve organic rankings on Google, resulting in enhanced visibility and increased website traffic.
• Pioneered the development of a webshop from inception, creating a user-friendly online platform that streamlined the purchasing process and bolstered sales.
• Excelled as a trade fair manager, orchestrating comprehensive event planning and execution, including brochure preparation, coordination of trade fair materials, and designing impactful online banners.
• Crafted compelling social media advertising campaigns, building a robust online presence and engaging a wider target audience to drive substantial growth in revenue.

Århus Området, Danmark

• Tasks/responsibilities
• Managing a portfolio of medium/large sized companies
• Analysis and advice of the portfolio
• Strategy planning with customers
• Responsible for follow-up meetings with the customersResults
• Large increase in organic results for all companies in my portfolio

Graduate Diploma In Business Administration, Marketing

Anvendt Markedsanalyse - 5 ects Markedsføring på forbrugermarkedet - 5 ects Markedsføring på professionelle markeder - 5 ects.

Bachelor'S Degree, International Sales And Marketing

Metode og videnskabsteori - 5 ects Virksomhedspraktik - 15 ects Forretningsudvikling i et internationalt perspektiv - 20 ects Salg i.

1., Banking, Corporate, Finance, And Securities Law

Videnskabelig metode - 5 ects Privatkunderådgivning - 20 ects Erhvervsjura - 5 ects Erhvervsøkonomi - 5 ects Finansiering - 5 ects.

Rybners Gymnasium - Hhx, Marketing And Innovation

Activities and Societies: Young Enterprise, KPMG-erhvervsdag Finalen 2012