Nick Latus Email & Phone Number

Toronto, Ontario, Ca

Oversees the Client Success Team and Network Success team as we expand a world class partner B2B Network. Collaborates daily with multiple business unites to ensure we're identifying opportunities to build long-term relationships that drive meaningful revenue for clients and grow commissions for our publishers. We are leveraging Network data and using our team's expertise to drive meaningful growth for our clients and publishers.I work with Executive Leadership at PartnerStack on revenue forecasting, major strategic initiatives that drive our business forward, product and analytics enhancements and continuous coaching and mentoring of our exceptional teams. I oversee teams responsible for revenue growth, renewals and on-going enrichment of our partner eco-system and share our progress and opportunities weekly throughout the company. I have 1:1s on a weekly basis with my team to make certain they have all the resources and support they need as well as connect with them to ensure they're satisfied, challenged and growing in their role. My goal is to have teams performing at a level where our love and respect for one another gives PartnerStack an unfair competitive advantage.

Toronto, Ontario, Ca

Oversaw the Network Success Team as we built a network of B2B partners. We increased the quality of publishers, partners and performance marketing agencies driving transactions for our clients. Established a data-driven culture where daily review of dashboards focused on commissions, revenue and publisher activity became critical to the company's success. Established new standards for what qualifies as a PartnerStack "Premium Partner" in order to ensure our clients were working with the best in the Network to uphold their brand standards. Created regular touch points with key existing partners as well as created a new selection of several hundred High Value Partners within the Network that could be introduced to clients, grow their commissions and become more well known in the B2B affiliate eco-system.Developed a high performing Network Success Team that in 1 year increased commissions in the Network by 45% and revenue from publisher transactions by over 50% YoY.

Paris, Paris, Fr

Managed a collection of talented Client Partners and Account Coordinators to deliver world class client service and strategy to our mobile gaming, mobile entertainment and mobile retail clients. Our team offers a balance of weekly optimizations, reporting insights and support for mobile re-targeting programs. Identified opportunities to create more efficiency within the team, implement processes to improve internal and client-facing projects and pushed team to level-up weekly client outputs to justify and pinpoint reasons for incremental budget.Helped Adikteev clients to find incremental value on a daily basis by bringing back churned users, activating lapsed buyers and building campaigns that meet a variety of mobile re-targeting goals for our clients. This includes ROAS, subscriptions, in-app purchases and leveling up.

San Mateo, Ca, Us

I work closely with our clients to establish a strategy that will grow their e-commerce sales by leveraging Rakuten’s Affiliate Marketing platform. I lead our teams to make data-driven decisions that help our clients exceed their goals in the most cost effective way possible. These goals often include New Customer Acquisition, elevated brand awareness, improved ROI and top line sales. I lead client in-person meetings and share product roadmap updates, review their program wins and opportunities and review their business needs to discover if there are ways they can further leverage Rakuten’s solutions and unique data to drive their business forward.My portfolio covers a variety of verticals for globally recognized brands. This includes Department Stores, Health & Beauty, Toys, Home Goods, Luxury and Athletic Gear. Overseeing strategy for these client programs means leveraging unique benchmark data, understanding seasonality and industry trends, studying attribution data and uncovering insights from our platform that informs clients how best to spend their budgets. I handle contract negotiations as well as address any escalations specific to technical issues or change in program strategy.I have been leading the Client Services team portion of launching an entirely new Service Level for clients and prospects to leverage. This new Service Level has brought on exciting new brands and resulted in an additional $11M of incremental revenue for our company.In addition, to working closely with our clients I manage a team of 10 direct reports. I love serving as a mentor to them and I try to ensure that every day they come to work feeling challenged, inspired and know that someone is advocating for the work they do. I get the highest level of satisfaction knowing I am helping the team meet their career goals, fostering a wonderful company culture and sharing the team successes with our Executive Leadership.

San Mateo, Ca, Us

I provide leadership and expertise to my accounts that allows for them to have the industry's most successful and innovative Affiliate Marketing programs. I leverage competitive data, Network Bench-marking data and historical knowledge of the channel that grows their business and informs them on how to optimize all their digital channels. This means supporting their Mobile strategy, in-app strategy, Social Media and Influencer outreach and directing them how best to use their budgets. The strategic leadership I provide informs clients on how to manage ROI targets, optimize for product and category goals and acquire new customers.I manage a team of eleven direct reports and provide strategic direction for their portfolio and have a proven track record of building high performing teams. I conduct weekly one-one-one meetings with my team where we cover their accounts and discuss how to work through challenges, celebrate recent wins and use our time as coaching opportunities. Each week I lead a team meeting where I share new company initiatives, provide industry updates and insights as well as recognize team members that have enjoyed professional and personal successes for the week.Beyond strategic support, I am responsible for negotiating contract renewals and support our sales team in acquiring new business. I interface regularly with my counter parts at the client as well as other senior level positions such as President, CMO and CEO. I lead the discussion around the future of our industry, product enhancements and outline our strategic vision for their programs.My portfolio is a mixture of brands that enjoy global recognition and are leaders in verticals such as Department Stores, Health & Beauty, Sports Apparel and Toys.I care about the success of my clients' business and most importantly I care about the team I manage and their growth personally and professionally.

San Mateo, Ca, Us

Team lead on pillar accounts critical to the overall company success. The focus of these accounts is within the affiliate channel and affords me the opportunity to touch on a wide array of business models that can provide an incremental, value adding lift to a client's digital strategy. I play a large role in acquiring new business by presenting directly to the prospects about the exceptional Client Service our team provides. This includes efforts to push forward the branding and vision of leveraging a true Omni-Channel Service for these prospects and working with existing clients to grow their digital efforts through our services.In addition, I manage several junior team members and coach them on maintaining a high level of client service by balancing an analytical mindset with the leadership and expertise that drives long term partnerships. I communicate with my clients on a daily basis and present our efforts to C-Level members of their teams on a quarterly basis to highlight our program wins, opportunities and detailed sales and product data.

San Mateo, Ca, Us

Managse the Affiliate Marketing portfolio of Fortune 500 clients that are leaders in the Apparel, Health & Beauty, Financial, Electronics and Home Goods verticals. This involves handling their strategy, tracking and uncovering insights from data to ensure they have the best online shopping experience for their consumers. Using sales data and competitive analysis I help my clients manage profitable programs that are a significant part of their online strategy. This allows them to expand their offerings via mobile, tablet and online to offline in addition to their traditional desktop program.In addition, I provide performance feedback, conduct bi-yearly reviews and lead weekly coaching sessions with team members that report directly to me. I play a large role in acquiring new business and present directly to prospects as to what makes our Client Services Department superior to the competition.

San Mateo, Ca, Us

Strategic lead for client affiliate marketing programs that balances sales data, consumer insights and client brand image to determine how to position them for success in the affiliate channel.I offer clients innovative ideas that allow them to manage a highly profitable program and hit ROIgoals. I work closely with the Sales Team to create proposals that explain how Rakuten LinkShare’s Client Services can become an extension of their internal marketing team.I led regular program reviews that would be presented in person with the client to share out sales data, program wins and new opportunities.

San Mateo, Ca, Us

As an Account Manager I regularly exceeded a monthly revenue goal by working closely with the Client Services unit and the Analytics unit to identify strategic insights from our sales data. I had daily communication with clients to discuss strategy and built strong relationships with affiliate websites. I would forge new partnerships for clients that would lead to the discovery of new revenue streams for the client and for LinkShare.In addition, I leveraged the affiliate channel for new customer acquisition and building brand awareness. I was promoted to Strategic Account Manager in April 2012

Elmhurst, Illinois, Us

At Maddock Douglas I served as team lead on client projects that inspired to bring industry changing ideas to market by offering strategy and leadership during internal meetings and status updates with clients.I coordinated with the Creative Team to provide innovative sales tools and design concepts to clients, and managed budgets and internal resources - reporting directly to the CFO.In addition, I worked with Research Team to analyze ethnographic research and stakeholder interviewsI managed the company Search Engine Marketing efforts – SEO and Paid Search and Google Analytics.

Chicago, Il, Us

At Hubbard One I was part of a Project Management team that provided on-going services and custom website builds for mid-size and large law firms. In addition to managing website builds, I worked with clients on their email marketing services and proposal generating tools.I led weekly conference calls for multiple clients to discuss the status of on-going projects. I served as the point of contact to assist with troubleshooting and to communicate new services requests to the team. Additionally, I developed wireframes, functional specifications and drafted test cases to ensure the client sites were completely functional.

Chicago, Il, Us

As an Account Coordinator at Marcel Media I led Search Engine Optimization (SEO) campaigns, Pay-Per-Click (PPC) campaigns and worked with the Web Development Team on custom website builds. I served as the point of contact for clients on all aspects of their campaigns and communicated detailed project plans to the internal team as well as the client.On a daily basis I was managing PPC budgets and closely monitored website traffic analytics for multiple accounts. I would analyze this data and with support from an SEO Engineer provide insights and recommendations to the client so that they could better use their website to grow their business.

Chicago, Il, Us

While at SmithBucklin I was an integral part of an event marketing team that implemented strategic planning and target marketing to increase attendance at various association educational / networking events.I worked with my clients on a daily basis to gather their feedback and strategic advice. I used this to draft copy for print pieces, email marketing campaigns and web site copy.While at this position I championed extensive online marketing campaigns for clients, created tracking metrics to evaluate attendance performance, revenue and collateral success rates.I worked closely with the Design Team, Education Team and Tech Team on many projects.