- Alongside the ownership team, led the launch of a high-capacity, full-service screen printing and sublimation printing shop with an in-house creative department, from concept to shipping deliverables in just 6 months.- Cultivated relationships with suppliers during the startup phase, ensuring the early adoption of cutting-edge equipment and top-quality consumables.- Managed IT infrastructure, including secure network storage with remote access, purpose-built workstations for the creative department, setup and automation of cloud-based management tools (Printavo, Trello, Slack), user account management, and general IT support.- Contributed to the acquisition of creative talent, building an industry-leading design team.- Developed proprietary assets, resources, and processes to streamline workflow in the creative and pre-production departments, ensuring consistent high-quality output.- Maintained client relationships to creatively execute their visions and meet their needs through digital and physical deliverables. Collected and conveyed client feedback for ongoing product and process improvement.- Collaborated as a member of the creative team, producing trend-forward designs for imprintable apparel and merchandise using Adobe Photoshop and Adobe Illustrator. Provided creative direction and quality control to maintain best practices and quality standards.- Supervised pre-press file preparation, handling complex spot color separations for screen printing, color-corrected artwork for dye-sublimated products, and to-scale graphics with cut lines for vinyl printing applications.- Assisted the production team as needed, performing various tasks including on-press setup, adjustments and troubleshooting, screen preparation and exposure, cleanup, and garment folding.

- Multidisciplinary design across a variety of media - including print publications, flyers, vehicle wraps, logo and identity design, web design, and digital marketing design.- Current and previous clients include Gateway Motorsports Park, Nestlé Purina Pet Care, Animal Justice League, Aggressive Hydraulics, Jeff Gordon Children’s Foundation, Big Game Treestands, Joey Saldana Racing and Craig Dollansky Racing.- Created and managed social media accounts for Joey Saldana Racing, garnering over 10,000 follows in the first year. Cross-promoted between social media pages and online store to drive sales.- Managed and maintained an e-commerce site over a period of 4 years, handling over $75,000 in sales annually.

- Through exemplary creative design, helped the company attract clients such as Monster Energy AMA Supercross, NASCAR, and Tony Stewart Racing, becoming a worldwide leader in motorsports-related merchandise.- Conceptualize and execute striking designs using Adobe Illustrator and Photoshop for a variety of traditional and digital media, especially screen printed apparel and other fan gear.- Research and develop design ideas and trends, conveying them to the creative team to ensure continued evolution of product design and promote client retention.- Improve efficiency through developing standard processes, managing resources, and mentoring team members to foster an intuitive creative environment.- Collaborate daily with sales staff to ensure efficient workflow to the creative team and that clients’ needs are attainable within set deadlines.- Perform quality control through every step of the creative team’s design process for over 1000 pieces of artwork a year to ensure art meets established standards and adheres to clients’ brand guidelines.

-Developed unique new styles that set trends in the motorsports apparel industry.-Created artwork for screen printing using Adobe Illustrator and Adobe Photoshop.-Worked directly with sales team to turn clients’ concepts into finished product.-Assisted with spot color separation of artwork from both in-house and off-site artists.