Cultural PartnershipsClients past and present: HATO, The Brand Identity, DROOL, Sea-Watch, Drinkwater Studio, Modern Obscure Music, SOOT, Keep Hush, Step, N&MS, The GOODList, CM.SUPPLY

SOOT is an AI-powered visual filesystem that takes inspiration from super-interfaces in nature.Ahead of its launch, I connected with leaders from the design world to build an early user group, and receive product-shaping feedback, as well as leading on several pre-launch activations.

Everpress is a global marketplace, used by grassroots creatives and organisations to sell their designs on tees and other limited edition garments in a risk-free and sustainable way. I joined as an Account Manager, and set up the Creatives sector a year later, working closely with the CEO to reorganise the Creator Partnerships team and plan strategically to ensure that we are continually working with the best new and established names in the creative industries.I subsequently grew the sector to a team of 6, while still working closely with many of our top creators, and managed or sponsored over 40 multi-artist projects and collections.Everpress has to date paid out over £6 million to creators, much of that attributable to the Creatives team.

When Atellio first launched as Easle, I was singularly responsible for building the creator community, as well as the client base, and facilitated the growth of the company to a leading marketplace for high-end creative talent.

I led a team that established and nurtured relationships with over 1,000 of the venues listed on the app, leading to Dojo’s recognition as the App Store’s ‘Best App of 2015’.

I started Led Astray to put a name to shows that I was promoting, alongside a music blog. It gradually developed into a broad-scope music company that represented artists such as Mt Wolf, Saint Motel, Hibou, Bravestation, Meg Mac and To Kill A King across management, PR, radio, booking, and sync.