Accountable for growing the global commercial performance for Thomas, working with our partner network and internal teams. This remit encompasses our digital strategy and its ongoing optimisation, with the application of AI a key consideration.

I manage the digital marketing team helping to define and execute the overall digital marketing strategy, whilst increasing brand awareness and interaction with the brand. We are responsible for the performance of a number of international sites part of the Thomas group, with a view to increase customer acquisition, retention, engagement and brand awareness. Key responsibilities include;- Accountable for maximising website performance increasing traffic, lead generation and lead conversion through SEO, A/B & multi-variant testing, content and analytics.- Devising an SEO strategy to increase organic traffic and quality leads- Brand champion for digital within the business whilst working closely with other internal teams including sales, to efficiently and effectively support the wider business objectives- Use of Google Analytics to not only monitor website performance but support further web development and recommendations for change- Optimise the usage and evolution of our email platform to improve the overall customer experience and improve efficiency and profitability- Take a leading role in overseeing the successful implementation and running of our marketing automation platform- Implement and drive our global social strategy- Support and recommend on the production of creative work, including online visual identity, key messages and content to communicate the brand

Heading up the digital marketing team focusing primarily on creating and delivering the SEO, Content and UX strategies across three Golfbreaks.com business units whilst taking a key role in ensuring the wider Marketing objectives and KPIs are being achieved.Key responsibilities include;- Management of digital team across the SEO, Content and UX pillars- Accountable for website performance with a constant focus on improving customer experience through best in class reporting and testing- Proficiency with figures and data analysing trends and understanding KPIs- Thorough understanding of SEO and UX principles to apply to the Golfbreaks.com online estates- Involvement in partnership communications and proceedings

Following the successful deployment and redevelopment of the Golfbreaks.com website across both desktop and mobile, my key focus is on website performance, managing the digital team and helping drive forward the digital strategy.Key responsibilities of the role include;- Drive and influence content strategy across Golfbreaks.com digital platforms including campaigns and social media- Day-to-day management of digital team- Business analyst monitoring, reporting and acting upon website performance- Taking best-practise and business learnings to adapt and improve online strategy with particular emphasis on SEO- Project management working on concepts and briefs for business innovations- Constant focus on improving customer experience through A/B testing and use of best-of-class reporting tools (Webtrends, GA, Infinity)

Responsible for product development, strategies and growth of core European countries including France, Italy, Belgium & Sweden. Responsibilities of the role include;- Key Account strategies and management- Contracting multi-accounts- Analysing trends and identifying new opportunities in the golf travel market- Product development, marketing and implementation- Relationship building- Management experience- Packages and rate analysis and implementation

Senior sales agent selling golf destinations including France, Belgium, Italy, Ireland and Sweden. Regularly broke records including bookings, golfers, margin and conversion until promoted to a Product role.