Telling the DoorDash story that we deliver more than food! We're hiring, so come join us!

Product Marketing: 11/2014 - 10/2016Lead product marketing and user acquisition for QuickBooks Plus (subscription solution for QuickBooks Pro & Premier) and QuickBooks Support Plans:-Drove all marketing strategy and execution to increase awareness and subscriptions. Channels include: email, in-product, web, content, retail, and telesales. Includes A/B testing and optimizations.-Channeled voice of customer to identify insights to help drive segmentation, messaging, and go-to-market strategy - Collaborated with cross-functional team to develop integrated GTM and retention strategy targeting top-tier QuickBooks customers:-Researched customer insights, developing program strategy & test plans, and driving executionMarketing Associate: 08/2012 - 10/2014 (Two-year leadership development program consisting of four six-month rotations with exposure into different business units with a functional focus on marketing)- QuickBooks Payroll, Product Marketing - Mobile Payments & Mint, Mobile Marketing - TurboTax, Marketing Strategy - QuickBooks Financing, Product Management

Strengthened clients' global positioning by deep-diving into competitive analysis to identify and extract actionable insights specializing in supply chain, strategy & operations, and distribution

Drove sales strategy by conducting segmentation analysis to understand customer purchasing habits and increased overall average revenue per customer