Vp, Digital
CurrentAs the Vice President of Digital at Daxko, I lead the charge in elevating our Digital Marketing Department to new heights. In this pivotal role, I leverage a business owner's mindset to steer a team dedicated to product and service development, client experience enhancement, and cross-product integration.Key Contributions & Achievements:Strategic Growth: Successfully spearheaded the strategy and execution for large-scale projects such as re-structuring the Digital Services & Marketing Org, directly contributing to a marked improvement in service delivery and team dynamics.Churn Reduction: Instrumental in reducing churn from 25% to 15% across all digital services segments, effectively preserving 32% revenue and maintaining a 12% unit churn rate.Operational Excellence: Championed the launch of more than 400% more websites year over year with a strategic 30% cost reduction, showcasing a relentless commitment to efficiency and scalability.Innovation & Market Adaptation: Launched new SEO and digital service offers, overhauling pricing strategies to anticipate a 50%+ improvement in EBITDA contribution. Leadership & Development: Proud to have mentored emerging leaders and led New Hire Success Trainings. I consistently foster a culture of continuous improvement and professional growth.Client & Community Engagement: Active in industry dialogue, I’ve represented Daxko at various events, including IRSHA, the General Assembly, and the YMCA CMO Conference, sharing insights and contributing to thought leadership in digital marketing.I'm passionate about crafting impactful strategies, nurturing team talent, and driving technological innovation to meet our clients' diverse needs. Let's connect to explore how Daxko's digital solutions can power your organization's success.