Nick Liu Email & Phone Number

中國 上海市

● Leading a team for China central/regional marketing and Taiwan/Hong Kong marketing across strategic plan, marketing initiative, market access/HEOR, market research, branding, training and people development projects.

Shanghai, China

● Managing No. 1 brand of albumin business in Taiwan (60% market share, 20 Million USD).● Job rotation in China: 6 months with national/central marketing and another 6 months with regional/provincial marketing.● Led 5 market research projects in Greater China.● Implemented the marketing initiatives in 3 national-level congresses and 22 provincial-level congresses in Mainland China and 1 International-level congress in Taiwan.● Involved in China strategic plan, budget planning, people development project, new hire and distributor training…etc.● Relocated from Taipei to Shanghai and expanded new role covering Mainland China, Taiwan, HK/Macau business.

Taiwan, Hong Kong & Macau

● Won 2020 Global President's Club Award (out of 24,000+ employees) after only 2 years in the company. Selected as one of the top commercial division performers across the different regions in recognition of the best sales performance in the country.● Achieved the historical best-ever year by revenue growth of +13%.● Market access project lead in Taiwan, starting from scratch to cover the assessment of expanding new reimbursement criteria.● Initiated the 1st-ever patient educational material with patient journey and customer-centric approach by cooperating with multi-location teams in Shanghai, Taiwan and Spain (regional project).● Expanded new role covering Hong Kong & Macau business.

Taiwan & Philippines

● Grifols is a Top 3 global pharma in the field of plasma-derived therapy (PDT), focusing on critical care & rare disease (Headquarter HQ in Spain).● Re-positioned & set up the 5-year strategic brand plans and managed USD 30 million (NTD 1 billion) business, OPEX and A&P budget in 2 countries (TW/PH) across 4 product portfolios (albumin, immunoglobulin, hemophilia/ specialty & hyperimmune products) in 5 therapeutic areas.● Initiated the 1st-ever satellite symposium (>100 HCPs) at national-level congress in Philippines and led on-site marketing events including 4 hospital-level conferences. Invited international & local Top KOL speakers to deliver the presentations.● Closely collaborated with Spain HQ global marketing team & external vendors to localize 15+ promotional materials (eg. brochure, roll-up, booth design & key visual).● Supported Spain HQ global ATU market research (product Awareness, Trial & Usage) across 11 countries. Selected as project lead in Taiwan.

Taipei City, Taiwan

● Top Sales Award (+132%) and Award for overachieving targets for 2 consecutive years.● Selected as the "Product champion" for Biosurgery portfolio. Winner of global marketing project in "Global Surgicel Day" (promotional campaign for No. 1 brand of absorbable hemostats).● Exceeded record high brand share of endocutter & reload products (+205% growth with USD 133K sales incremental vs PY) in one of the medical centers in Taipei city.● Led 30+ seminars, 30+ clinical education & training workshops and 6+ new product listing.● Managed full product portfolio of Ethicon (laparoscopy, sutures, surgical staplers, biosurgery products, energy devices) in 4 key accounts with 2 medical centers.● Project owner of an exclusive hospital contract with USD 2.7M & successfully completed the deal.

Taipei City, Taiwan

● Started with the "Management Trainee Program." (Top 6 out of 1000+ applicants from top schools & MBA).● "Marketing Apprenticeship" & "Encore Award": supported growth of EVICEL® fibrin sealant product by developing a strategic marketing plan, promotional materials and new drug listing plan in 11 key accounts in Taiwan.● "Best Team Award", promoted from trainee to PSR, and BU rotation from Biosurgery products to Ethicon full portfolios.

Taiwan

● 1st Prize Winner in Taiwan (Top 1 out of 18 selected top participants).● Top Team Award (Top 1 out of 6 teams).● Led a team of 3 members to complete 3 medical projects for Top hormone products (GONAL-f®, Cetrotide®, OVIDREL®, Crinone®), including market analysis, prevalence study, growth strategy and presented to director level and BU head.

Taipei City, Taiwan

● Prepared the dossiers of new product registration & license maintenance and submitted to Taiwan FDA.● Revised 31 nutritional label packages (+172% vs. KPI) across 9 BUs within only 2 months in accordance with 22 new laws (+733% vs. PY) promulgated by TFDA in 2014.● Supported to review the regulatory compliance for promotional materials initiated from marketing teams.

Taipei City, Taiwan

● Kantar Health: Top 2 healthcare market research agency in TW.● Supported 4 projects & interviewed KOLs by quantitative & qualitative research to analyze the market landscape, product positioning, sales force effectiveness, new product launch, patient journey for global top 10 pharma, medical device, & nutrition companies. ● 1st-ever hired summer intern at TW office and directly report to senior management team and GM.

● Led a team of 3 members to identify the growth opportunities for the brand “Kiehl’s” by analyzing market research reports, consumer segmentation (Persona), shopper behavior & insights.● Proposed the marketing strategy, competitive analysis and creative in-store/on-line campaign to L'Oreal top commercial team.● Official website: https://brandstorm.loreal.com/en

Master'S Degree, Biochemical Science And Technology, (Gpa: 4.0/4.3)

Activities and Societies: 2-year in World Volunteer Society (top 10 clubs at NTU). International volunteer in India for 18 days.● Business.

Bachelor'S Degree, Biomedical Sciences, (Gpa: 3.9/4.0)

Activities and Societies: 1-year concert band● Academic Excellence Award (Dean's List Award: top 5%). ● Courses: oncology, drug.